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"Taking 14 radio serial dramas from around the world shows that many aspects of the way they are organised are not replicable: what works in one context would just not work in another. This is because of the very nature of pro-social media projects: they depend so much on the personal contacts of th ... more
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit ... more
"This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the au ... more
"Why, in the current era of globalization, does nationality remain an important dimension of personal and collective identities? In Materializing the Nation, Robert J. Foster argues that the contested process of nation making in Papua New Guinea unfolds not only through organized politics but also t ... more
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more
"In spite of often tense relationships between governments and the media in the region, and poor pay and working conditions, growing numbers of young Pacific Islanders are choosing a career in journalism -- and usually seeking formal qualifications." This new book from the Journalism Programme, Univ ... more
"One in a series of guidebooks and training manuals for journal editors in developing countries that are active in the field of agriculture and rural development. They aim to assist editors to improve their publishing operations, and provide more effective communication of the scholarship and the re ... more
"This is a book about an inter-continental community theatre project. It is an attempt to gain a better understanding of this increasingly popular cultural practice that operates on the cutting edge between performing arts and sociocultural intervention. The main emphasis in this book, and in the ac ... more