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"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr ... more

The Right to Tell: The Role of Mass Media in Economic Development

Washington, DC: World Bank (2002), ix, 322 pp.
"Clearly as important providers of information, the media are more likely to promote better economic performance when they are more likely to satisfy three conditions: the media are independent, provide good-quality information, and have a broad reach. That is, when they reduce the natural asymmetry ... more
"This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the au ... more
"Brett Davidson makes a convincing case for radio being the most hospitable media environment for retaining the human characteristics of public deliberation. In South Africa, for example, radio reaches far more people in their own languages than other media do. Moreover, radio can broadcast live, †... more
"The notion of survival skills and safety guidelines has been slow to catch on with top media managers in the United States. In Europe, the BBC, ITN and Reuters mandate training for foreign correspondents. It has taken an era of international terrorism to spark a stronger push on the home front." (A ... more
"Foreign aid has continually searched for true north and never found it. In the beginning, development experts concentrated on national economic growth, believing the benefits would trickle down to poor people. Free press systems benefit American journalists and their institutions directly. Because ... more

Handbook of Children and the Media

Thousand Oaks; London; New Delhi: Sage (2001), 765 pp.