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Evaluation Essentials: Methods for Conducting Sound Research
San Francisco: Jossey-Bass, 2nd ed. (2025), x, 198 pp.
"This nuts-and-bolts introduction to program evaluation is also applicable to evaluation of policies and evaluation of organizational performance. It is rich with over 40 examples from public policy, public health, non-profit management, social work, arts management, education, international assista
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Applied communication research methods: Getting started as a researcher
New York; London: Routledge, 3rd ed. (2024), xvii, 316 pp.
"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the
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RealWorld Evaluation: Working Under Budget, Time, Data, and Political Constraints
Key Guides
Deep Insights
Los Angeles et al.: Sage, 3rd ed. (2020), xliv, 524 pp.
"Addresses the challenges of conducting program evaluations in real-world contexts where evaluators and their clients face budget and time constraints. The book is organized around the authors’ seven-step model that has been tested in workshops and practice environments to help the evaluation impl
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Inhaltsanalyse
Konstanz: UVK, 3., völlig überarb. Aufl. (2017), 292 pp.
"Patrick Rössler führt Schritt für Schritt und anhand einer Beispielstudie in das Handwerk der quantitativ-standardisierten Inhaltsanalyse ein. Ein Muster-Codebuch mit entsprechenden Kategorien dient dabei als Prototyp für eigene Untersuchungen. Die dritte Auflage wurde grundlegend überarbeitet
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Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.
