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Investigación radiofónica: De las palabras a los hechos
Quito: UNDA-AL (1995), 206 pp.
Como conocer la audiencia de una emisora: Los sondeos de audiencia
Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1994), 87 pp.
Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.
Measuring Media Audiences
London; New York: Routledge (1994), xiii, 202 pp.
Programming for TV, Radio and Cable
London: Focal Press (1994), xiv, 258 pp.
"Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to thebuyer, how the program s
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Desperately Seeking the Audience
London: Routledge (1991), xii, 203 pp.
"Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien An
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