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"Many of the essays in this volume seek to interpret traditional Asian approaches to communication in the light of modern Western concepts. At one level, this might appear to compromise the integrity of the Asian approaches. However, it needs to be stressed that this is a calculated strategy on the ... more
"The purpose of the present study is to focus precisely on the relationship between folk and mass media, on actual experiments that have been conducted in India to receive an integration of the two, on problems that were encountered in the process of integration." The author lists documentary films ... more