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Countries / Regions
Authors & Publishers
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How to Win Campaigns: 100 Steps to Success
London: Earthscan (2005), xxiv, 231 pp.
"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an
...
Relaciones públicas para ONG
Lima: Konrad-Adenauer-Stiftung (KAS) (2004), 216 pp.
Guidelines for Evaluating Nonprofit Communications Efforts
Washington, DC: Communications Consortium Media Center (2004), 19 pp.
Como apoderarse de los medios de comunicación: Una guía para comprender el poder de los medios de comunicación y organizarse por la justicia en los medios en su comunidad
Cleveland: United Church of Christ (2004), 48 pp.
"¿Cuál es su idea del rol que los medios de comunicación comunitarios deben jugar en su comunidad? ¿Qué podrían hacer en su barrio si tuvieran acceso a los medio? Si pudieran hablar y ser oídos por los dueños de los medios, que les dirían? ¿Qué les gustaría mirar, producir y distribuir?
...
"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws it
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Communicating for Change: Strategies of Social and Political Advocates
Lanham: Rowman & Littlefield (2004), 251 pp.
"This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advoc
...
The Blue Book: Hands-On Approach to Advocating for the Millenium Development Goals
New York: UNDP (2004), 76 pp.
Bending Tradition to the Changing Times: The Use of Video as an Empowerment Tool in Nonformal Adult Education in Zimbabwe
Frankfurt am Main: IKO Verlag für Interkulturelle Kommunikation (2004), 188 pp.
"This study examines the empowerment effects of film and video among participants of various nonformal education programmes. It provides recommendations for changes in the legal system as well as in the use of video in development co-operation." (Cat. IKO 2004)
La publicidad en el tercer sector: Tendencias y perspectivas de la comunicación solidaria
Barcelona: Icaria (2003), 253 pp.
Marketing político: Herramientas para ganar elecciones
Caracas: Konrad-Adenauer-Stiftung (KAS) (2003), 107 pp.
Medienpastoral: Bericht über ein Projekt
Kevelaer: Butzon & Bercker (2003), 176 pp.
"Verst skizziert im ersten Teil die Grundzüge einer Medienpastoral, wobei Medienpastoral nicht einfach eine spezielle Form der seelsorgerlichen Arbeit für bestimmte Zielgruppen sein soll, sondern das Querschnittsthema der gesamten Pastoral. Die Kirche selbst ist ein Kommunikationsmittel, sie vermi
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Getting Started in Communication: A Practical Guide for Activists and Organisations
New Delhi: Sage (2003), 175 pp.
"This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: building a successful non-profit organization; mobilizing support for the organization; helping an organization achieve its aim and objectives t
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The MISA Media Advocacy Toolkit: Facilitators Guide
Windhoek: Media Institute of Southern Africa (MISA) (2002), 100 pp.
Heating Up Society to Take Environmental Action: A Guide to Effective Environmental Education and Communication
Washington, DC: GreenCOM (2002), 47 pp.
"Over the past eight years, GreenCOM has learned a great deal about what works and what doesn’t. The project has also functioned as a clearinghouse for common questions that people around the world raise about EE&C. Most importantly, GreenCOM has demonstrated the value of EE&C and helped managers,
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Barrio Galaxia: Manual de Comunicación Comunitaria
Buenos Aires: Centro Nueva Tierra, Programa de Desarrollo de Recursos de Comunicación de Organizaciones Sociales, 2nd ed. (2002), 96 pp.
La campaña global: Los nuevos gurúes del marketing político en acción
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2002), 413 pp.
Public Information Campaigns & Opinion Research: A Handbook for the Student & Practitioner
London et al.: Sage (2002), xiv, 193 pp.
"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
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The Media in Governance: A Guide to Assistance. Developing Free and Effective Media to Serve the Interests of the Poor
Key Guides
London: Department for International Development (DFID) (2001), 59 pp.
"The media can be a major force for improving the quality of government in developing and transitional countries – which is critical if opportunities for the poor and disadvantaged are also to improve. To fulfil this role the media need room to manoeuvre – tight government regulation and censors
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