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Changing Media Landscape, Same Persistent Problems. The Future of the Media in Albania – Facts and Trends

Ilda Londo

Sarajevo; Tirana; Ljubljana: Mediacentar; Albanian Media Institute; Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2025), 33 pp.

"Analysis of media in Albania and mapping of main trends through credible, regular, and complete data is a problematic endeavour. However, the data available show that it is safe to say that challenges for professional journalism remain formidable in Albania. Full formality of the media market has n ... more

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State of the Media: Pacific Region

ABC International Development; University of Adelaide; Pacific Media Assistance Scheme (PACMAS) (2025), 66 pp.

"The Pacific media landscape has evolved significantly within the past decade with increased digital connectivity and infrastructure, vastly improving digital access and reach throughout the region. Media organisations have leveraged digital platforms and mobile telecommunications to continue delive ... more

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The State of Media Development: Eastern Europe and Central Asia

Giorgi Jangiani

Bonn: Deutsche Welle DW Akademie (2025), 20 pp.

"The report highlights both urgent challenges and emerging opportunities in Eastern Europe and Central Asia — a region grappling with financial instability driven by the Russian war in Ukraine, political manipulation, declining support from tech platforms, and the potential loss of decades of accu ... mulated human and intellectual capital in the media sector. These challenges are further compounded by growing polarization, opaque platform-dominated markets, and increasingly repressive legislation. As a result, many media organizations are being forced into untenable choices between defending press freedom and investing in innovation and content production. Despite these pressures, the study emphasizes the resilience and adaptability of local media actors. Donor support remains meaningful in key areas such as institutional strengthening, coordination, research/learning and promoting local ownership. However, the report stresses that financial support alone is not enough — it calls for sustained, principled, and coordinated engagement. As one interviewee noted, “We don’t want to end up in a situation where we’re forced to sacrifice one principle over another — but in this region, that’s already happening.” While panic is not a strategy, inaction risks deepening the crisis. This report provides clear guidance for donors and implementers to reinforce media ecosystems and protect public interest journalism. If we were to summarize the key recommendations of this report, they would be: – Ensure sustainable core funding: Core support is essential to respond to crises and reduce reliance on politically influenced or commercially driven content. – Invest in long-term tech innovation: Fragmented, short-term digital investments fall short. Donors must coordinate support for scalable, sustainable digital strategies and help reclaim advertising revenue. – Address local media gaps: In many areas, television remains dominant while digital capacity lags. Fund initiatives that reinforce local democratic discourse and reduce polarization. – Strengthen legal and safety protections: Small and exiled media face legal threats and security risks. Long-term investment is needed in legal reform, journalist safety, and operational resilience. – Prioritize local leadership and inclusion: Donor reliance on international actors often sidelines capable local organizations. Local voices must be centered in strategy, funding, and implementation. Finally, it’s worth noting that the regional findings are based on a focused but insightful sample: 13 organizations from Eastern Europe and Central Asia participated in the survey (as part of the global survey), alongside 10 key informant interviews. Despite its limited scope, the report offers a solid foundation for future assessments and strategic agenda-setting in media development." (Conclusions and key recommendations) more

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The State of Media Development: Middle East and North Africa

Samar Sabry

Bonn: Deutsche Welle DW Akademie (2025), 25 pp.

"In light of the rapid changes in the political, economic, and technological landscape in the region, there is an urgent need to reassess the goals and priorities of media support programs in the MENA region, focusing on challenges, best practices, and providing effective recommendations. This also ... requires adopting a more coordinated and integrated approach between donors and local partners to ensure that support aligns with the real needs of media institutions and the communities they serve. This is considered the foundation for achieving sustainable impact, rather than relying on short-term or fragmented support that does not keep pace with local realities. Key recommendations 1. Risk assessment and compliance with local context: Develop proactive risk assessment systems that include early warning tools and analysis of the political context, with project designs aligned to the local and political conditions of each country. 2. Protect journalists and enhance their safety: Strengthen physical and digital safety through continuous training, provision of protection tools, and the establishment of technical and advisory support units in cases of targeting. 3. Sustainable and neutral funding: Provide core and long-term funding to ensure financial sustainability, while maintaining funding neutrality, and ensure fair distribution. 4. Adopt a comprehensive and integrated approach: Adopt strategies that consider all components of the media system, supported by thorough needs assessments and long-term monitoring and evaluation mechanisms to ensure impact and sustainability. 5. Empower local partners: Enhance the active role of local actors and transform them from implementers to strategic partners in all stages of the project. 6. Build the capacities of local partners: Develop the skills and knowledge of local partners and researchers specialized in media development, integrate research and learning into projects. 7. Support emerging organizations: Continue funding and supporting small, locally impactful organizations, rather than focusing on large ones only. 8. Simplify administrative procedures: Reduce administrative burdens through standardized proposal templates and allocate a percentage of funding to administrative costs to ensure effective management. 9. Enhance coordination among stakeholders: Appoint national and regional media reform advisors and strengthen links between policymakers and media institutions to ensure synergy." (Conclusions and key recommendations, page 25) more

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The State of Media Development: Anglophone Africa

Robi Koki Ochieng

Bonn: Deutsche Welle DW Akademie (2025), 21 pp.

"This study examines the status of media development in Anglophone Africa and specifically assesses adherence to the OECD’s six Principles that guide donor support for relevant and effective media development. The research draws on qualitative and quantitative data collected through surveys and in ... more

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The State of Media Development: Asia-Pacific

Umesh Pokharel

Bonn: Deutsche Welle DW Akademie (2025), 23 pp.

"Amid the Asia-Pacific region’s complex political and media landscape — marked by authoritarian regression, shrinking civic space, digital surveillance, funding shortfalls, and gender inequality — this study has explored the current status of media development in the region vis à vis the OECD ... 's six principles for relevant and effective media support [...] This leads to the following key recommendations: – Safeguard independent journalism through ethical support, risk awareness, and mutual accountability: Media programs must integrate local risk assessments and ethical protections to maintain editorial independence. Donors should adapt visibility approaches to protect partners in sensitive settings and foster open, two-way communication for adaptive, shared accountability. – Secure sustainable, inclusive, and crisis-responsive media financing that reflects media’s public value: Unrestricted, long-term funding is critical for media sustainability, particularly in fragile or exiled contexts. Media should be treated as a core democratic institution with expanded support reaching marginalized communities and integrated into broader development sectors. – Design media support with systemic, evidence-based and inclusive approaches that address structural gaps: Support must be grounded in deep ecosystem diagnostics and be inclusive of marginalized voices. Resources should strengthen hyperlocal and digital-first media while building local advocacy and resilience with donor collaboration enabling long-term impact. – Put local expertise and diverse leadership at the center of strategy, funding, and decision-making processes: Local actors should lead program planning and execution, supported by simplified access, institutional investment, and inclusive leadership — especially for women, rural, and displaced journalists. – Build coherent, transparent, and diplomatically backed coordination mechanisms that prioritize local participation: Donors should institutionalize inclusive coordination platforms, fund coordination roles, and streamline compliance. Diplomatic engagement should align with media development to bolster press freedom during crises. – Invest in contextualized research, continuous learning, and regional knowledge exchange to future-proof media systems: Locally led research, updated journalism education, and regional knowledge-sharing must be supported to address emerging issues and build resilience across Asia-Pacific media landscapes. While the findings are drawn from key informant interviews with ten organizations across eight Asia-Pacific countries and a small online survey sample and thus has limitations in terms of representativity, the report does provide a valuable starting point for broader future assessments and strategic planning in media development in the Asia-Pacific region." (Conclusion and key recommendations, page 22) more

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Our Media, Our Democracy, Our Future. The Future of the Media in the Western Balkans and Turkey – Facts and Trends. Regional Overview
Deep Insights

Sanela Hodžic, Sandra B. Hrvatin

Sarajevo; Ljubljana: Mediacentar; Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2025), 57 pp.

"The results of the research conducted in Albania, Bosnia and Herzegovina, Kosovo, North Macedonia, Montenegro, Serbia, and Turkey suggest that the key determinants for the future of our media and democracies are the following: • The poor socio-economic status of journalists and their exposure to ... pressure and attacks, coupled with modest support mechanisms, cripple the ability of journalists to promote the public interest, report on key issues of public interest, and hold power to account. In the most extreme cases, the pressure involves imprisonment, interrogation, surveillance, and lawsuits aimed at silencing journalists. • The lack of consistent monitoring and registration of cases of Strategic Lawsuits Against Public Participation (SLAPP) in the region, with dozens of lawsuits against journalists filed by political officials and their affiliates. • A growing number or media outlets, but a declining number of journalism students, highlighting concerns about the future shrinking of staff numbers in media newsrooms and about the growing automatization of journalism. The most drastic drop was in North Macedonia, with the number of journalism students in 2023 amounting to only 11% of the number from ten years ago and 50% of the number from 2000. • The number of media outlets is growing, mostly in the online sector, while print media outlets are becoming increasingly endemic. • A worrying trend of overt concentration of media ownership in the hands of a few media conglomerates, often tied to national or foreign governments, that takes a toll on media freedom and pluralism. • The dominant instrumentalization (through ownership and funding) of media (including private and public) for particular political and/or business interests limits the space for editorial independence and integrity. • Non-profit media are still a rarity in the region, with only a few non-profit radio broadcasters in some countries, and an unknown number of online platforms of civil society organizations with a community-focused mission. • Lack of transparency of the media sector, particularly a lack of accessible and reliable information concerning the media industry and the media market. • Advertising is the main source of revenues in the media sector, with the total revenues ranging between EUR 12 million in Montenegro and over EUR 4 billion in Turkey. • Although it is declining, the TV sector is still dominant in terms of its share of advertising revenues, while social media’s share is increasing, and in Turkey it amounts to as much as 45.7% of advertising revenues. • The tech giants such as Google and Meta are an increasingly dominant competitor for media outlets in the region, jeopardizing the future sustainability of national and local media outlets and potentially curbing political pluralism in public communication. • Public funding for the media, including funding of public broadcasters (declining in four out of seven countries), grants, and subsidies for media outlets and government advertising, amounts to several to dozens of millions of euros per country, taking up an important share of media revenues, but without proactive transparency, effective guarantees of editorial independence, well-defined purpose and evaluation, the opportunities to make public funding for the media an important instrument of media democratization remain under-used. • The representation of different age, gender, ethnic, religious, and other groups in media content and in the newsrooms’ staff is limited. In multiethnic communities some policies promote ethnic diversity of media content, while other identity axes are largely neglected and pluralism in public communication is very limited. Women are an important, and in many countries even dominant, workforce in the media, but remain underrepresented in managerial posts." (Executive summary) more

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Deprived Media Market, Lw Ethical Standards, Need for Effective Legislation. The Future of the Media in North Macedonia – Facts and Trends

Vesna Nikodinoska, Tamara Chausidis

Sarajevo; Skopje; Ljubljana: Mediacentar; Macedonian Institute for Media; Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2025), 41 pp.

"The following conclusions can be drawn from the data analysis: • The socio-economic status of journalists should be continuously advanced via improvement of working conditions in newsrooms and greater acknowledgement of labour rights on the part of media owners and the state. • Rapid technologi ... cal and information changes impose the need for adapting the ethical and professional standards to the new digital environment, as well as creating specific guidelines for the media and journalists in terms of the use of artificial intelligence. • The interest of young people in studies in journalism, communications, and media is drastically decreasing due to the weak link between studies with the labour market, the poor economic situation in media, and the inherent risks to this profession. It is necessary to modernize the study programmes and curricula which should be in line with the newly emerging environment, as well as making it possible to interlink with the media industry. • Disinformation and non-compliance with ethical standards are often evident in online media, thus there is already a wide discussion in the media community about the legal definition of the status and functioning of the online media. • Ownership transparency in broadcast media is at a high level, which is not the case in internet media, as the latter are outside the legal scope. The legal solution for pluralism in media ownership does not correspond to the new digital environment, therefore changes are needed that will enable development of the media market and industry consolidation. • Funds from the state budget for paid political advertising during elections and public interest campaigns have increased in recent years and represent a significant source of funding for many media outlets. The above increases media dependence on state funds, as well as the possibility of corruption and media clientelism. • Professional media organizations and the civil sector support the idea of establishing a fund for the development of media pluralism, to serve as an independent mechanism for developing projects and contents of public interest. Such approach will encourage diversity, quality, and independence in the media industry. • In the media landscape, there are not enough media and/or programmes that represent ethnic groups, marginalized groups, and persons with disabilities, while non-profit media is one of the most underdeveloped segments therein. Trust in institutions, including in the media, is very low, due to the high level of systemic corruption, disinformation, non-transparency, and weak effectiveness of institutions. • Media literacy is included in formal education as a systemic approach to teaching, but awareness of its importance should be promoted more among all age groups and segments of society. • Transparent and efficient policies, comprehensive analyses, and overarching strategies are needed to cover all segments of the media market, including the digital sphere. The limited media market adversely affects the economic situation of the media, resulting in a lack of evident development of pluralism, diversity, and independence of the media in the audiovisual media sphere." (Executive summary, pages 4-5) more

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Armenian Media Vulnerability Report: Survey Findings, Conclusions and Recommendations

Riga: Baltic Centre for Media Excellence (BCME); Media Initiatives Center (2025), 35 pp.

"Armenian media outlets face multiple vulnerabilities that threaten their organizational security (including digital and cyber security), financial stability, the well-being of journalists, as well as ability to operate in a crisis to contain reputational damage and ensure continuity of operations. ... more

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Democratic Decline, Economic and Political Pressures, Urgency for Reforms. The Future of the Media in Turkey – Facts and Trends

Sinem Aydinli

Sarajevo; Istanbul; Ljubljana: Mediacentar; Bianet; Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2025), 39 pp.

"The state of the media and democracy in Turkey faces critical challenges that hinder freedom of expression and pluralism, due to restrictive legal frameworks, economic instability, and cross-ownership in the media sector. Although digitalization has transformed news consumption, the government’s ... more

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Eroding Media Freedoms, Eroding Democracy. The Future of the Media in Bosnia and Herzegovina – Facts and Trends

Anida Sokol

Sarajevo; Ljubljana: Mediacentar; Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2025), 37 pp.

"Significant changes in journalism and the media have been unfolding in Bosnia and Herzegovina (BiH), yet these shifts have not been accompanied by adequate policies or interventions. This report outlines key trends affecting journalism, media usage, and democracy, highlighting issues crucial for th ... e future of the profession: • The number of journalism students has significantly decreased over the past decade, a trend which could lead to a shortage of qualified professionals in the long run. • Although unemployment among journalists has declined in recent years, 2023 saw a considerable number of journalists lose their jobs due to the non-renewal of fixed-term contracts or being deemed surplus labour. Unionizing remains unpopular among journalists in the country and without protection mechanisms, journalism in BiH risks becoming even more unstable. • Reports of attacks and violations of journalists’ rights have increased in recent years, reflecting a decline in BiH’s rankings on media freedom indexes. • Despite rapid technological advancements, including the emergence of generative artificial intelligence, the media lack guidelines for their use or studies addressing potential abuses in the media. This absence of regulation and oversight increases the risk of misuse and potential harm. • While regulatory and self-regulatory mechanisms exist, they fail to tackle a core issue in the media: biased reporting, which risks becoming normalized in journalistic practices. • The digital era has brought a proliferation of media outlets, including new television channels. The growth of media outlets does not necessarily improve media pluralism, but could lead to smaller newsrooms, increased workloads of journalists and less quality journalistic content. • Print media has been on the decline, and the country’s major political weekly magazines have ceased publication. Without strategic interventions, print media operations will be difficult to sustain in the future. • Media ownership transparency remains unregulated further aggravating media capture. Media outlets are predominantly owned by companies or individuals with business interests beyond the media sector. • The advertising market has grown slightly in recent years, likely influenced by inflation. However, it remains insufficient to support the growing number of media outlets, posing challenges to financial sustainability. • Television still dominates advertising revenue, but online media’s share is steadily increasing, signalling that digital marketing will become increasingly dominant in the coming years. • Public budgets and donor support remain important for sustaining media operations. Without proper regulation, financing from public budgets, however, bring risks to media independence. • Media primarily serve the interests of the three major ethnic groups, excluding minorities from decision-making roles and positions in mainstream outlets, limiting media pluralism." (Executive summary) more

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State of the Media: Niue

ABC International Development; University of Adelaide; Pacific Media Assistance Scheme (PACMAS) (2025), 37 pp.

"The findings from this report highlight the importance of social media and online content as the primary sources of information for Niueans, especially the significant diaspora communities that reside abroad. It also highlights the important role that the small Niuean media sector plays in cultural ... more

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Media Bias, Legislative Challenges, and the Fight for Freedom. The Future of the Media in Serbia – Facts and Trends

Valentina Sigeti, Teodora Koledin

Sarajevo; Novi Sad; Ljubljana: Mediacentar; Novi Sad School of Journalism; Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2025), 50 pp.

"Alongside the rise of new technologies and the evolving global conditions in the media industry, journalism and media in Serbia will face numerous challenges, particularly in the areas of basic media freedom and journalist protection, based on the findings of this research: • There is no reliable ... data on the number of journalists in Serbia, or how many of them are women or members of marginalized groups. • Media ownership in Serbia is highly concentrated, particularly in the television broadcasting sector, which affects media reporting. Channels with national frequencies often align their narratives with the government’s or ruling party’s agenda. • The state and ruling party demonstrate tendencies to control the media. This is evident in the newly updated law that allows business companies engaged in electronic communications, such as the state-owned Telekom, to own media outlets. Additionally, findings indicate that some media owners at the local level are connected to the ruling party. • Media financing is often misused to encourage biased reporting. Public calls for funding are corrupted by GONGO media organizations, which prioritize funding pro-government outlets; state advertising is not regulated by law, and the media community was left out of the discussion on new advertising laws; despite receiving the majority of its budget from citizens’ subscriptions, the national public broadcaster RTS is still perceived as one of the most progovernment outlets in the country; foreign donors, including the EU, US and UK, provide significant financial support for media projects in Serbia, but there is no transparent data on the total amount of money donated. • National minorities are represented through media outlets funded by National Councils of National Minorities. However, journalists from some of these media outlets work under political pressures and engage in self-censorship. National minorities living in the northern province of Serbia, Vojvodina, are also served by the provincial public broadcaster RTV. RTS does not provide content in the languages of the Bosnian, Vlach and Bulgarian communities in Serbia’s eastern and western regions. Romani and Albanian communities are represented on RTS, but the amount of content is minimal. • Television is the most commonly used source of news and information, with citizens watching up to eight hours of television daily. The most-watched TV news programmes are central-informative political shows on channels with national frequencies, which are widely considered pro-government. • Only 30% of Serbian citizens trust the media. Social media is the least trusted media type, while television is the most trusted." (Executive summary) more

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The State of Media Development: Latin America and the Caribbean

Emy Osorio Matorel

Bonn: Deutsche Welle DW Akademie (2025), 20 pp.

"Public-interest media across Latin America and the Caribbean are resilient and innovative, yet the enabling environment remains fragile. As this study has shown, none of the six OECD principles is fully met, with the sharpest gaps in funding (short-term, projectized support), donor coordination, an ... more

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The State of Media Development: Francophone Africa

Jean Claude Bitsure, Jean-Pierre Uwimana

Bonn: Deutsche Welle DW Akademie (2025), 22 pp.

"The African media sector embodies both remarkable potential and persistent fragility. Across the continent, journalists and media organizations continue to demonstrate resilience, innovation, and commitment to public interest reporting, and often in environments marked by political interference, ec ... more

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Estado del Desarrollo de los Medios: América Latina y el Caribe

Emy Osorio Matorel

Bonn: Deutsche Welle DW Akademie (2025), 20 pp.

"Los medios de interés público en América Latina y el Caribe son resilientes e innovadores, pero el entorno que los rodea sigue siendo frágil. Como ha mostrado este estudio, ninguno de los seis principios de la OCDE se cumple plenamente, con las mayores brechas en el financiamiento (apoyo de cor ... more

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State of the Media: Vanuatu

ABC International Development; University of Adelaide; Pacific Media Assistance Scheme (PACMAS) (2025), 33 pp.

"The findings in this report foreground the importance of improving access to rural communities, so media can adequately represent issues relevant to Vanuatu’s geographically dispersed audiences. The report also identified opportunities for media to increase awareness of gender, disability and soc ... more

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The Expanding Media Landscape, Decline in Journalists' Safety, and Low Media Literacy. The Future of the Media in Kosovo – Facts and Trends

Jeton Mehmeti

Sarajevo; Pristina; Ljubljana: Mediacentar; Press Council of Kosovo; Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2025), 32 pp.

"Kosovo enjoys a relatively good legal framework when it comes to the protection of freedom of expression and freedom of the media. Laws concerning protection of journalism sources, protection of whistleblowers, and access to public information appear to be in line with European standards. The overa ... more

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Emerging Media Structures, Media Policy and the Challenge of Disinformation in Post-Assad Syria

Asiem El Difraoui, Carola Richter, Anja Wollenberg

Berlin: Media in Cooperation and Transition (MiCT) (2025), 54 pp.

"This study analyses the media ecosystem in post-Assad Syria, focusing on the proliferation of disinformation, ethno-sectarian hate speech and Foreign Interference (FIMI). It covers the period from December 2024 to December 2025, one year after the collapse of the Assad regime. Besides disinformati ... on, the research examines emerging media structures, media policies of the transitional government, and the professional conditions of journalists across different regions of Syria. The study is based on field research conducted in Damascus in September and November 2025, semi-structured interviews with approximately 60 stakeholders —including government officials, journalists, and media experts from eight Syrian cities— in-depth desk research, social media analysis and a focus group discussion with Syrian media professionals held during a workshop in Amman [...] Within this broader context, the Syrian media landscape is undergoing significant transformation. State media institutions, such as the television channel Al-Ikhbariya, the news agency SANA, and the newspaper Al-Thawra, have adjusted their editorial lines and now largely support the new government, with limited critical coverage. The state media sector employs an estimated 7,000–8,000 staff, but displays pronounced salary inequalities between long-standing employees and newly appointed executives from Idlib. Media outlets funded by Qatar, including Syria Now and Syria TV, have gained prominence due to their close alignment with the new authorities. While some exile media outlets have begun to return to Syria, local and independent media organisations continue to operate under precarious financial conditions. In the Kurdish-controlled northeast of Syria (AANES), an autonomous media system persists, though it has been severely affected by the withdrawal of U.S. funding. Disinformation represents a central challenge in the Syrian media and information environment, particularly given the dominance of social media and messaging platforms as primary news sources. The study identifies multiple actors involved in coordinated disinformation campaigns. These include remnants of the former regime (Foloul), who seek to destabilise the transitional authorities as well as foreign actors—for example Russia, Iran, Israel and Turkey—that pursue their own geopolitical interests partly through coordinated campaigns; and ISIS propaganda, which routinely calls for attacks on Alawites, Shias, Christians, Druze, Kurds, and other groups it casts as enemies. Most of the various ethno-religious communities are both targets and producers of disinformation. Competing narratives centred on victimhood, revenge, and revisionism have contributed to cycles of mistrust and fear. Disinformation, hate speech, and propaganda are primarily disseminated via Facebook, WhatsApp, and Telegram. Based on these findings, the study proposes five policy recommendations: (1) the establishment of a Syria Media and Disinformation Observatory to monitor and analyse disinformation trends; (2) the development of a context-sensitive media literacy toolkit; (3) sustained international funding for public interest media; (4) cross-regional professional networking and training programmes for Syrian journalists; and (5) youth-focused initiatives aimed at promoting social cohesion. The study concludes that the future development of a pluralistic media system in Syria will depend largely on internal power dynamics within the ruling elites, particularly the balance between ideological hardliners and more pragmatic actors." (Executive summary) more

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State of the Media: Tuvalu

ABC International Development; University of Adelaide; Pacific Media Assistance Scheme (PACMAS) (2025), 33 pp.

"In conclusion, findings from this report highlight the pivotal role the national broadcaster, TVBC, continues to play in Tuvalu’s media landscape, with radio being a primary source of information for Tuvaluans. While infrastructure improvements have enhanced internet connectivity, the decline in ... more

Our Media, Our Democracy, Our Future. The Future of the Media in the Western Balkans and Turkey – Facts and Trends. Regional Overview Deep Insights

Our Media, Our Democracy, Our Future. The Future of the Media in the Western Balkans and Turkey – Facts and Trends. Regional Overview
Deep Insights