"The findings of the research reflect two overarching concerns: training content and training delivery. It is a central finding of the research that financial skills are required by the sector. Related to this is the need to encourage professional attitudes, processes, and systems within the sector. ... It is necessary to manage the business in a professional manner in order to gain the support of the community as well as advertisers. Such support contributes to the sustainability of the business. In terms of delivery, on-site training, mentorships and information exchange are emphasised because of the managers’ time and resource constraints. While accredited, theoretical training is perceived as important and worthwhile, participants emphasised the importance of experiential training. The research concludes with a detailed outline of a new qualification the SPI will be seeking to register which will enable it to make a contribution to the small independent community newspaper sector. The research has encountered one central obstacle. The sector is characterised by competition and lack of resources, thus managers are not able to leave their businesses for extended periods of time, and do not always answer telephone calls or emails that are not an immediate priority." (Executive summary, page 2-3) more

"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie ... nproduktion, Medienökonomie, Medienpsychologie oder Medienrecht. Die Inhalte: Portfolio, Märkte, Ökonomie; Medienpolitik, Ethik, Verantwortung; Psychologie, Kommunikation; Personal, Führung; Journalistische Anforderungen; Semiotik; Produktion, Projekt, Steuerung; Programmplanung, Qualität; Marketing, Media, Marke; Wertschöpfung; Controlling, BWL-Prozesse; Publizistik, Medienrecht; Agenturgründung; Internet, Web 3.0." (Verlagsbeschreibung) more