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"The Handbook on Advocacy, Communication, and Social Mobilization (ACSM) for RNTCP aims to provide momentum and build ACSM capacity by clearly describing the processes involved in planning and implementation of ACSM activities in support of TB control and prevention. It seeks to help the reader bett
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Communication on Immunisation: Building Trust
Stockholm: European Centre for Disease Prevention and Control (ECDC) (2012), iv, 41 pp.
"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma
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Working on Health Communication
Key Guides
Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
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Essentials of Public Health Communication
Sudbury, Mass. et al.: Jones & Bartlett Learning (2011), xxxi, 409 pp.
Getting the Story and Telling it Right: HIV on TV. A Handbook for Television Producers and Trainers
Key Guides
Paris: UNESCO (2009), iv, 130 pp.
"In addition to access to scientific information on HIV and AIDS, TV producers need skills to use new information technologies; talent to hold the interest of the public audience and inspiration to report sensitively and creatively about HIV and AIDS. The effort is huge but it pays off when air-time
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Essentials for Excellence: Research, Monitoring and Evaluating Strategic Communication for Behaviour and Social Change with Special Reference to the Prevention and Control of Avian Influenza/Pandemic Influenza
Suva: UNICEF (2008), iv, 111 pp.
"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra
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HIV/AIDS Behaviour Change Communication: A Toolkit for the Workplace
Geneva: International Labour Organization (ILO) (2008), 630 pp.
"The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators
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PMI Communication and Social Mobilization Guidelines
Washington, DC: President's Malaria Initiative (2008), 60 pp.
"Achieving and maintaining the goals of the President’s Malaria Initiative (PMI) and of national malaria programs depend on correct and consistent use of insecticide-treated nets (ITNs), acceptance of indoor residual spraying (IRS), and adherence to treatment and prevention therapies. Past malaria
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Health Communication: From Theory to Practice
San Francisco: Jossey-Bass (2007), xxiv, 436 pp.
Planning BCC Interventions: A Practical Handbook
Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.
Act, Learn and Teach: Theatre, HIV and AIDS Toolkit for Youth in Africa
Paris: UNESCO; Co-ordinating Committee for International Voluntary Service (CCIVS) (2006), 67 pp.
"This toolkit and associated material, including the CD-ROM provided, introduce you to Forum Theatre as a tool for HIV and AIDS education. The toolkit has been written with special consideration for youth groups and amateur theatre groups in English-speaking Africa who wish to address HIV- and AIDS-
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Advocacy, Communication and Social Mobilization to Fight TB: A 10-Year Framework for Action
Geneva: World Health Organization (WHO); ACSM Subgroup at country level (2006), 93 pp.
"This workplan focuses on those areas where advocacy, communication and social mobilization (ACSM) has most to offer and where ACSM strategies can be most effectively concentrated to help address four key challenges to TB control at country level: improving case detection and treatment adherence; co
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Entre jóvenes: Comunicación y VIH. Herramientas periodísticas para crear campañas comunitarias de prevención de VIH/SIDA
Buenos Aires; Quito: Las Otras Voces; UNESCO (2005), 241 pp.
"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p
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Building Trust and Responding to Adverse Events Following Immunisation in South Asia: Using Strategic Communication
Kathmandu: UNICEF Regional Office for South Asia (2005), vi, 57 pp.
"To develop communication capacity specifically around adverse events following immunisation (AEFI), the UNICEF Regional Office for South Asia (ROSA) and the WHO Regional Office for South-East Asia (SEARO) organized a joint regional workshop "Strategic Communication: Building Trust and Responding to
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Spot on Malaria: Facilitator's Manual for Workshops on Adapting, Developing and Producing Effective Radio Spots
Key Guides
Washington, DC: USAID, Change Project (2005), 178 pp.
A companion facilitator's manual to the "Spot on Malaria" guide (2005) for conducting an five-day hands-on workshop.
Spot on Malaria: A Guide to Adapting, Developing and Producing Effective Radio Spots
Key Guides
Washington, DC: USAID, Change Project (2005), 157 pp.
"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve
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Strengthening Immunization Programs: The Communication Component
Arlington: Basic Support for Institutionalizing Child Survival Project (BASICS II); USAID (2004), vii, 29 pp.
"This report provides an overview of immunization communication and describes how to maximize its contribution to immunization programs in developing countries. The discussion and examples focus on communication’s place within immunization planning, activities, and partnerships, based on lessons l
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Communicating Health: An Action Guide to Health Education and Health Promotion
Oxford: Macmillan, 2nd ed. (2004), xii, 228 pp.
"This updated and expanded book provides practical information for those planning programmes to improve community health. It presents a state-of-the-art review of current practice in developing countries as well as approaches from industrialised countries. The overall structure of the book follows t
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The Gender Guide for Health Communication Programs
Baltimore: Johns Hopkins Center for Communication Programs (2003), 22 pp.
"The purpose of the Gender Guide is to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programs. The guide does not directly address broad-based issues of gender equity. It does, however, provide questions t
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