Filter
9
Featured
3
1
Topics
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Language
Document type
5
4
1
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Output Type
"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Electronic Media Management
Burlington: Focal Press, 5th ed. (2006), 407 pp.
"The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the I
...
Marketing de periódicos y revistas
Madrid: Pirámide; ESIC Editorial (2005), 358 pp.
"Esta obra es una gran aportación a la escasísima literatura existente en castellano sobre el marketing aplicado a dos sectores tan dinámicos como el de los periódicos y el de las revistas. Se trata de un libro con un evidente enfoque práctico. En sus páginas el lector encontrará abundantes r
...
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd ed. (2004), xiv, 598 pp.
"For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling,
...
Know Your Audience: Increasing Readership and Advertising Through Market Research
Washington, DC: International Center for Journalists (ICFJ) (2001), 51 pp.
"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p
...
Successful Newspaper Advertising: Building Financial Independence Through Ad Revenue
Washington, DC: International Center for Journalists (ICFJ) (2000), 37 pp.
"The advice that follows comes from 25 years of experience in newspaper publishing, rather than from the academy. In fairness, the reader needs to know a bit about this experience, to test its relevance against his or her own circumstances. I founded the Chronicle in 1974 in a village of 1,000 peopl
...
Die Fernseh-Station: Ein Leitfaden für das Lokal- und Regionalfernsehen
Konstanz: UVK Medien (1998), 488 pp.
"Nach der rasanten Entwicklung lokaler Hörfunksender (vgl. hierzu den Band "Die Radio-Station" derselben Autoren) in den letzten zehn Jahren entstehen nun zahlreiche lokale und regionale Fernsehsender. In unternehmerischer und programmatischer Hinsicht zeigen sich dabei Parallelen: Zum Teil sind di
...
Die Radio-Station: Ein Leitfaden für den privaten Hörfunk
Konstanz: UVK (1996), 384 pp.
"Dieses Handbuch gibt praktische Tipps zu allen Bereichen des lokalen und regionalen Hörfunks - von der Darstellung journalistischer Arbeitsweisen über die Erläuterung von Programm-Konzepten bis hin zu Fragen der Studio-Organisation und des Managements. Eine Vielzahl von Beispielen und Checkliste
...
