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Breadcrumb: Media Use, Media Consumption
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"The vast majority (87%) of survey respondents said they receive information indirectly or through word of mouth. This is higher than respondents’ reported use of any formal media platforms such as radio, internet, newspapers, or TV. This trend is also evident in which sources people rely on for i ... more
"Participants in the study take a snapshot of a variety of news channels and social media platforms to get their news, evaluating their truthfulness and attempting to “figure out the truth.” Across different focus groups, there is a shared lack of trust in news channels, and no media outlet is p ... more
"Traditional media, specifically, radio, newspaper, and television, are the key sources of information, followed by social media. Social media is a source of information for significantly more youths (aged 18 to 30 years), citizens living in urban areas, or in the Southern region, trending towards f ... more
"The Media survey indicates that Television remains the primary source of news, with 47% of respondents indicating it as their go-to platform for staying informed. Following closely is Radio, with 31% of respondents relying on it for news updates. The survey also revealed that Citizen Tv emerged as ... more
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M ... more
"The aim of this research was to study media consumption habits among different age groups and geographical areas, as well as the public's vulnerability to various disinformation and manipulative narratives disseminated in Georgia. The first part of the research concerns media literacy competencies, ... more
"Radio remains overwhelmingly the most common source for news in Africa. On average across 34 surveyed countries, two-thirds (68%) of respondents tune in at least a few times a week. Digital media use for news is growing quickly. Between 2014/2015 and 2019/2021, the share of Africans who get news fr ... more
"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en El Salvador, sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de lo ... more

El Chile que viene: Medios y redes sociales

Santiago de Chile: cadem (2022), 38 slides
"Esta publicación presenta información sobre el mercado de los medios de comunicación en Nicaragua, sobre cómo la población los percibe y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los medios [...] Los ... more
"The movement that mobilized to oppose Alyaksandr Lukashenka in August 2020 was notable for its ability to bridge divisions of social class, geography, age, and identity. Almost uniquely among post-Soviet revolutionary movements, the Belarusians who rose up were not divided from those who did not al ... more
"The reach of the media outlets researched in this study extends above all to a population with greater purchasing power and educational attainment, who are looking for serious, investigative, quality journalism. This audience likes to feel part of the media outlet, collaborate with it, and have dir ... more
"Los medios investigados en este estudio llegan más que todo a una población de mayor poder adquisitivo y niveles académicos que buscan un periodismo serio, investigativo, de calidad. Es una audiencia bastante involucrada con el medio. Le gusta a esa audiencia sentirse parte del medio de comunica ... more
"This publication presents the findings from an audience study carried out by International Media Support (IMS) and Nyan Corridor in June-August 2022. The report provides insights into the media habits of the population of Myanmar following the 2021-military coup as well as people’s news concepts, ... more
"Existing research on factors informing public perceptions of expert trustworthiness was largely conducted during stable periods and in longestablished Western liberal democracies. This article asks whether the same factors apply during a major health crisis and in relatively new democracies. Drawin ... more