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Media Use, Media Consumption
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Countries
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Media focus
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Media Use in Vietnam 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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"Bamako adults are avid news users; 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week; 78.4% report they receive news from these sources at least once a day. Mobile phone, radio, and television ownership is widespread in Bamako. Nine in 10 Bamako adu
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Perceptions and Sources of Information in the Zemio Region
Internews; Humanitarian Innovation Fund (2012), 10 pp.
"Between June 30th and July 10th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults, representative of the adult population of the town of Zemio and its surroundings, over 1,000 km east of the capital Bangui in the prefecture of Haut Mbomou, near the bo
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Tibet Media Use 2012: Word-of-Mouth a Top Source for Reliable Information
Broadcasting Board of Governors (BBG); Gallup (2012), 46 slides
"Television is the most widely used media among this population: 9 out of 10 interviewed reported watching it at least once last month; satellite dishes are the dominant way of receiving television signal in rural areas (Cable more prevalent in urban areas). Chinese channels are largely reserved for
...
Media Use in Zimbabwe 2012: Rise in Satellite Ownership, Internet Use
Broadcasting Board of Governors (BBG); Gallup (2012), 33 slides
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
Media Use in Burma: Findings from the 2012 International Audience Research Project
Broadcasting Board of Governors (BBG); Gallup (2012), 52 slides
"Burma s media environment is underdeveloped and firmly anchored in old media, but changes have started. Radio is the most used media for entertainment and news in Burma, and domestic outlets have expanded rapidly in recent years. Television s growth in urban areas has been striking in recent years.
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TV, radio y prensa
Santiago de Chile: Consejo Nacional de la Cultura y las Artes (2012), 15 pp.
"El presente reporte nos entrega información sobre hábitos y prácticas de consumo en relación a medios masivos: televisión, radio, diarios y revistas. Los datos arrojan que la televisión tiene tal grado de penetración que estamos hablando prácticamente de un acceso cotidiano y universal (con
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Finding a Way: How Iranians Reach for News and Information. The Iran Media Program’s 2011-2012 Report on Media Consumption in Iran
Philadelphia, PA: Annenberg School for Communication, University of Pennsylvania (2012), 46 pp.
"We find that among both the general population and the technologically savvy youth, television – and especially the state-controlled broadcaster – was among the most often used news sources (with the Internet being the most important news outlet for the youth). This finding is surprising given
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Burma Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"Despite the country’s long history of censorship, Burmese do not currently appear to be apathetic about news coverage. Almost half (47.5%) say they access some type of news – whether via radio, TV, Internet, newspapers, etc. – at least daily, and 78.5% do so at least once a week. Radio remain
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Perceptions and Sources of Information in the Obo Region
Internews; Humanitarian Innovation Fund (2012), 11 pp.
"Between May 19th-27th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults representative of the adult population in Obo, the capital of Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR), and its surroundings [...] Radio is the
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Media Use in Indonesia: Findings from the 2012 International Audience Research Project
Broadcasting Board of Governors (BBG); Gallup (2012), 41 slides
"Conclusions: Television remains the most important medium by far, both in terms of overall reach and as a news source. Internet access - heavily driven by mobile take-up - has reached critical mass, especially among key demographics. This phenomenon is national in nature and not just confined to mo
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Nigeria Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is
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Freedom of Expression in Kenya: Exploring Public Use of Old and New Media
Afrobarometer (2012), 12 pp.
"Freedom of expression in Kenya has witnessed several phases of development, ranging from the autocratic to a proactive new media regime. This transformation has been enabled by governance reforms, including repeals and amendment of laws, as well as the promulgation of a new Constitution in 2010. Wi
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BBG Research Series Briefing: Iran Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 30 slides
"State media will continue to play a critical role in Iran. The audience for external media platforms is large and will remain so absent any significant reforms in domestic media. Attitudes towards specific media outlets are rarely uni-dimensional, and few enjoy unqualified trust. Satellite TV remai
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Nigeria Media Use 2012: Digital Media Gap Shrinking, Popularity of Radio Undiminished
Broadcasting Board of Governors (BBG); Gallup (2012), 43 slides
"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast
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Timor-Leste Communication and Media Survey
Dili (TL): United Nations Integrated Mission in Timor-Leste (UNMIT), Communication and Public Information Office (2011), 82 pp.
"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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Tanzanian Media Environment: Current Access, Potential for Growth and Strategies for Information Dissemination
Washington, DC: InterMedia (2011), 49 pp.
"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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