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Breadcrumb: Media Use, Media Consumption
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"Turkish media market is highly sophisticated but media outlets are subject to severe political pressure. Young Turks are turning increasingly to the Internet and social media to compensate. Internet already rivals TV as key information source. Kurdish speakers use the same outlets as other Turks, b ... more
"Mobile ownership in all of the four surveys [in Ghana, Nothern Nigeria, Senegal and Tanzania] was around 90%, making the mobile phone the most widely owned device media device, both used as a media carrier (radio) and a media in its own right (Internet, SMS) [...] Radio remains the dominant medium ... more
"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos ... more
"Just 18.1% of Pakistanis say they follow current events about the country “a lot,” but almost half (47.7%) follow current events “somewhat.” About one-third report being less attentive, following current events “very little” (29.6%) or “not at all” (4.6%). Results trend upward with ... more
"The research focuses on three themes. Firstly, it identifies and maps the information environment in Mon State in terms of technology and media use across urban, rural, non-conflict, and former conflict geographic areas. Secondly, the flow of news and information is examined to see how individuals ... more
"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached ... more
Key findings include: 35% of people interviewed had family members working outside of Nepal; 86% of households had a working mobile phone (92.5% in urban; 84.3% in rural areas); 49% had a working television (79.5% in urban; 42.3% in rural areas); 45% a working radio (46.1% in urban; 45.3% in rural a ... more
"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi ... more
"Cambodia is a country on the cusp of rapid media change. TV and radio remain the top media and main sources of news. Apolitical newcomer Hang Meas is top source with tabloid news, entertainment. But new media is gaining, fueled by widespread mobile use: almost all households have a mobile phone; yo ... more
"Use of Ukrainian vs. Russian in news content is not important for the vast majority of adults; trust in content is key to reliance on sources. Ukrainian TV channels remain the top news sources for adults across ethnic groups and regions (other than Crimea), and offer news trusted by large majoritie ... more
"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac ... more
"While radio is still in the lead for news consumption in Nigeria, the use of digital media and mobile continues to grow rapidly. The new research also reveals that Nigerian personal mobile phone ownership has increased significantly in 2014 to 83.0%, up from 73.1% in 2012. Mobile web is the leading ... more
"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new ... more
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout ... more
"The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. Radio is the most popular means for obtaining news in Somalia, with more than four in five (83.9%) reporting they get news via radio at least once per week. More t ... more
"This report has eight core sections. In the first three sections we outline the overall purpose of the study, the methodological approach and the overarching insights that emerged from the study. This is followed by a section on key citizen information needs and sources. The fifth section discusses ... more
"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)