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Understanding Listener Behavior: 2021 South Sudan National Audience Survey

Forcier Consulting; Internews; USAID (2021), 77 pp.

"Conclusions and actionable recommendations to media stakeholders and Internews including: improving access to radio and television in Unity State would likely produce a substantial increase in overall media consumption in Unity State; improving access to smartphones in Warrap State would potentiall ... more

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The Kenya Media Assessment 2021

Chaacha Mwita et al.

Internews (2021), 47 pp.

"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp ... more

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Report: National Media Consumption Survey Rwanda 2021

Anna Nyström, Magnus Anshelm, Elias Niyonsaba, Eunice Wanderi, Michael Mwarange

Kalmar; Stockholm: Fojo Media Institute; Swedish Radio Media Development Office (2021), 34 pp.

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Shaped by Trauma, History and Hope: Audiences’ Perceptions of Social Cohesion Coverage in Ninewah, Iraq

Aida Kaisy

Media in Cooperation and Transition (MiCT) (2021), 41 pp.

"This research analysis aims to assess perceptions of media coverage of social cohesion in Ninewah and understand how content is consumed and assessed by audiences in the province. What this report has demonstrated is that while there is a distrust of the media at a national level, local media are p ... more

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Georgia: Media Consumption and Audience Perceptions Research

Thomson Reuters Foundation (2021), 45 pp.

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Ukraine: Media Consumption and Audience Perceptions Research

Thomson Reuters Foundation (2021), 51 pp.

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Syria Audience Research Study

Alex Fisher, Maureen Taylor

Free Press Unlimited (2021), 29 pp.

"Syrians greatly desire news that is free from political partisanship and interference; are reflective and capable of making conscious and informed decisions; are resourceful, reflective and desire the full picture of news and events; value variety in terms of sources, and are therefore often drawn ... more

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Media Consumption Report: Platforms and Tools for Reaching and Engaging Urban and Rural Youth

Washington, DC: USAID Cambodia Green Future Activity (2020), iii, 22 pp.

"This report provides an overview of media consumption from the perspectives of selected media practitioners in Cambodia and highlights some of the key communication tools, products, materials, and platforms they have used to reach their respective target audiences. This report maps trends across bo ... th traditional and digital media platforms. It describes how Cambodian media practitioners use different media platforms to reach and inform their target audiences. It also looks at how different media platforms, tools, and ideas can be used to engage Cambodian citizens, especially youth, on environment-related topics. The aim is to encourage active involvement in environmental issues. The findings reveal that digital platforms, especially Facebook, have become increasingly popular in recent years. According to the Media Mapping Report, in 2019, key digital media usage was as follows: 87 percent of Cambodians own a mobile phone; 12.5 million were active Internet users (out of a population of 16.4 M); 8.4 million were active social media users; 8.3 million were active Facebook users. Video is the top communication tool that the organizations used to reach specific audiences through storytelling and social media. The findings indicate that targeted media campaigns are the most effective communication and outreach initiatives, followed by celebration of special events, in which video is an effective tool. These campaigns and videos are delivered using Facebook, which is the top social media platform used to reach specific audiences, followed by YouTube and Instagram. The report found that news programs still attract large audiences on TV and radio. Hang Meas is the toprated TV station, followed by PNN and CTN, while ABC ranges among the top programs, followed by RFI/WMC and Vayo respectively. Based on this media mapping exercise, the team found that the USAID Cambodia Green Future Activity should employ an inclusive approach that involves target audiences – whether youth or the broader public – in all phases including design, implementation, monitoring and evaluation to ensure that the project reaches its objectives and goal. Development partners should explore multi-stakeholder strategies to implement project or campaign activities by using multi-platform approaches, such as using a mix of social and traditional channels to optimize reach and impact." (Executive summary) more

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Poursuite des cours par télévision, radio, et Internet pendant la pandémie du COVID-19: Atouts et contraintes au Togo

Komi Amewunou

Afrobarometer (2020), 10 pp.

"Quatre Togolais sur cinq environ disposent d’une radio dans leur ménage (81%) et suivent régulièrement les informations à la radio (78%). Deux ménages sur cinq (44%) ne possèdent pas de télévision. La moitié (51%) des Togolais ne suivent jamais ou rarement les informations à la télé. ... more

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Face à l’hégémonie de la télévision et la radio, l’Internet et les médias sociaux continuent leur popularité grandissante en Côte d’Ivoire

Joseph Koné, Kaphalo Ségorbah Silwé

Afrobarometer (2020), 11 pp.

"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché ... more

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Sri Lanka Media Audience Study 2019: Consuming News in Turbulent Times

Nalaka Gunawardene, Arjuna Ranawana

International Media Support (IMS) (2020), 63 pp.

"Across various demographics, Sri Lankan audiences highly value news and current information. More than three quarters (77%) identified news as being very important, and another 18% said it was somewhat important. National news on current affairs had the highest level of audience interest (76%), fol ... more

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Free Vs. False: Namibia’s Changing Media Landscape Presents Tough Choices for Citizens

Christiaan Keulder

Afrobarometer (2020), 10 pp.

"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use ... more

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Evaluación de necesidades de información en la ciudad de El Alto (Bolivia)

Fundación UNIR; Internews (2020), 61 pp.

"En El Alto funcionan cerca de 60 medios impresos, de radio y televisivos, además de media docena de portales digitales informativos. Los periodistas suman alrededor de 200, aunque la mayoría de ellos carecen de una relación laboral formal y desarrollan su trabajo en condición de productores ind ... more

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Information Needs Assessment of the City of El Alto (Bolivia)

La Paz: Fundación UNIR; Internews (2020), 61 pp.

"There are close to 60 operating print news media, radio and television stations in El Alto, in addition to a half dozen digital information portals. There are approximately 200 journalists in El Alto, but most of them lack formal labor contracts and perform their work as independent producers or co ... more

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Estudio: Medios de comunicación post crisis

Santiago de Chile: cadem (2020), 26 slides

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Independent Media Depend on You: Research Report

CESID

USAID; IREX; Agency Communis (2020), 19 pp.

"The research on audience behavior and the effects of Free Media Advocacy Campaign was conducted on a sample of 1,000 respondents, 25 to 55 years of age, and focused on the citizens’ viewpoint towards paying for media content (with the possibility of comparison to 2019 research) and evaluation of ... the campaign “Independent Media Depend on You” (IREX and Agency Communis). In terms of media consumption, respondents from 2019 generally spent more time with media than in the 2020 research. In addition, it is noticeable that respondents in both research cycles spent more time watching television and listening to the radio. The average time respondents spent per day watching television in 2020 was 108.6 minutes, while in 2019 the average time spent watching this media was 161.4 minutes. The average time respondents spent listening to the radio in the research conducted in 2020 is the same as the time spent watching TV (108.6 minutes), while in 2019, radio was the media respondents spent the most time listening to – 166.8 minutes. Social networks are the third most used media in terms of time spent on them per day (average time for 2020 – 87.6 minutes; average time for 2019 – 126.6 minutes). In fourth place are informative online portals and sites, while fifth place is print media with which respondents spend the least time per day (average time – 27 minutes). When it comes to citizens’ trust in media, it is evident that in both research cycles there is a greater distrust than a trust in the media, and this fits in the broader picture of citizen’s distrust in all civil society institutions. A total of 43% of respondents generally do not trust the media in Serbia at all – in 2020, while in 2019 the percentage was lower by two points (41%). On the other hand, a total of 22% of respondents stated that they have full confidence and that they mostly have trust in Serbian media, which is one percentage point more than in the research conducted in 2019. About a third of respondents had a neutral stance about trust in media (31% in 2020, 33% in 2019). A large percentage of respondents were not willing to pay for online content, however, when compared with 2019’s findings, SMS noticed that the willingness to pay for online content is more noticeable in 2020." (Summary) more

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Estudio: Medios de comunicación en coronavirus

Santiago de Chile: cadem (2020), 34 slides

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News Media Trust and its Impact on Media Use: Toward a Framework for Future Research

Jesper Strömbäck, Yariv Tsfati, Hajo Boomgaarden, Alyt Damstra, Elina Lindgren, Rens Vliegenthart, Torun Lindholm

Annals of the International Communication Association, volume 44, issue 2 (2020), pp. 139-156

"In contemporary high-choice media environments, the issue of media trust and its impact on people’s media use has taken on new importance. At the same time, the extent to which people trust the news media and how much it matters for their use of different types of media is not clear. To lay the g ... more

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Healthy Scepticism Across the Board: A Study on Media Perception in Sudan

Aida Kaisy

Berlin: Media in Cooperation and Transition (MiCT) (2020), 18 pp.

"Social media is the most dominant source of news, with television and radio both declining in popularity amongst young audiences. Social media is popular due to its accessibility and speed of reporting events. Countering the commonly high popularity of radio in Africa, radio was seen as outdated an ... more

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Turkey's Changing Media Landscape

Andrew O'Donohue, Max Hoffman, Alan Makovsky

Washington, DC: Center for American Progress (2020), 24 pp.

"This report highlights numerous troubling developments in Turkey’s media landscape. Distrust in the media has reached crisis proportions, with fully 70 percent of Turks viewing the media as dishonest. These doubts have formed the backdrop for rapid shifts in how Turks access political news and in ... more