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"A large majority (71%) of Ethiopians "agree" or "strongly agree" that the media should "constantly investigate and report on government mistakes and corruption." About six in 10 citizens (59%) endorse the principle that the media "should have the right to publish any views and ideas without governm ... more
"This report summarizes research that aimed to better understand Afghans' access to and preference for different media content and platforms, their trust in media, how people use and share mis- and disinformation and ways to counter these." (Publisher description)
"This report provides an assessment of the media landscape in Jordan from the perspective of its audiences. Based on audience research, it examines the key issues emerging around media usage, trust, content, and literacy. It is based on data that was collected throughout June and July 2023; the medi ... more
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M ... more
"This report presents a rapid media consumption assessment in Central Asia. It tells the reader what information - and disinformation - Central Asians consume, as well as the reasons why they consume it. How do recent international and regional geo-political events impact their media choices and wha ... more
"The key findings suggest that Syrians continue to adopt social media and social messaging apps as the primary channels through which they access news. They appreciate the privacy of messaging apps for communication with friends and family, and check the credibility of news stories with friends, fam ... more
"The Media survey indicates that Television remains the primary source of news, with 47% of respondents indicating it as their go-to platform for staying informed. Following closely is Radio, with 31% of respondents relying on it for news updates. The survey also revealed that Citizen Tv emerged as ... more
"Participants in the study take a snapshot of a variety of news channels and social media platforms to get their news, evaluating their truthfulness and attempting to “figure out the truth.” Across different focus groups, there is a shared lack of trust in news channels, and no media outlet is p ... more
"Radio remains overwhelmingly the most common source for news in Africa. On average across 34 surveyed countries, two-thirds (68%) of respondents tune in at least a few times a week. Digital media use for news is growing quickly. Between 2014/2015 and 2019/2021, the share of Africans who get news fr ... more
"The aim of this research was to study media consumption habits among different age groups and geographical areas, as well as the public's vulnerability to various disinformation and manipulative narratives disseminated in Georgia. The first part of the research concerns media literacy competencies, ... more
"Existing research on factors informing public perceptions of expert trustworthiness was largely conducted during stable periods and in longestablished Western liberal democracies. This article asks whether the same factors apply during a major health crisis and in relatively new democracies. Drawin ... more
"This publication presents the findings from an audience study carried out by International Media Support (IMS) and Nyan Corridor in June-August 2022. The report provides insights into the media habits of the population of Myanmar following the 2021-military coup as well as people’s news concepts, ... more
"The movement that mobilized to oppose Alyaksandr Lukashenka in August 2020 was notable for its ability to bridge divisions of social class, geography, age, and identity. Almost uniquely among post-Soviet revolutionary movements, the Belarusians who rose up were not divided from those who did not al ... more
"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en Guatemala; sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los ... more