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Breadcrumb: Non-Western Communication Approaches
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"Cultures of Memory in South Asia reconfigures European representations of India as a paradigmatic extension of a classical reading, which posits the relation between text and context in a determined way. It explores the South Asian cultural response to European “textual” inheritances. The main ... more
"The collection covers a wide range of topics: the emergence and evolution of the field; issues and challenges in cross-cultural and intercultural inquiry; cultural wisdom and communication practices in context; identity and intercultural competence in a multicultural society; the effects of globali ... more

Toward a Theory of African Communication

In: Communication Theories in a Multicultural World
New York et al.: Peter Lang (2014), pp. 146-159

Reporting China in Africa

African Journalism Studies, volume 34, issue 3 (2013), pp. 1-160
"The Qatari news network, Al Jazeera, has emerged as a prime example of a global media contra-flow that has been able to give its region a voice in the international news arena. At a time when developments like the global economic crisis have called for greater checks and balances on Western governm ... more
"The Indian newspaper market still keeps growing and has attracted the interest of multinational corporations. One reason for this is that India is presently one of the largest markets for English-language newspapers and magazines in the world. Notwithstanding the continued growth of the English-lan ... more
"Governments in parts of Asia and media scholars have alluded to a form of journalism that should reflect ‘Asian cultural values’ rather than defer to media practices and media cultures of the West. These are commonly attributed to a cultural preference for consensus rather than confrontation, o ... more
"This article critically explores the shortcomings of the West-centric theory of singular modernity. By focusing on the modern transformation of mass communication in Muslim countries, it argues that both traditional means of mass communication, such as manbars, and modern media, such as newspapers ... more
"Much African journalism scholarship has had a critical stand towards ‘Western’ journalism models. The criticism has resulted in the submission of alternative African journalism models such as ujamaa journalism, ubuntu journalism and oral discourse journalism. The present article reviews a numbe ... more
"The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national ... more
"Journalism programmes across the African continent have different attitudes to the issue of universal vs. local values in journalism. This article discusses the issue in light of a post-graduate journalism programme that opened at Addis Ababa University in 2004. In its 5-year implementation phase, ... more
"While the scholarship on communication theory has evolved over many years in Africa it is still work in progress. This discourse has been anchored in society's cultural milieu. The import of this is that the debate has evolved without incorporating the realities of Africa. Consequently, theories of ... more

The Handbook of Critical Intercultural Communication

Chichester (UK); Malden, MA; New York: Wiley Blackwell (2011), xvii, 630 pp.
"Drawing on the first broad cross-border survey of Arab journalists, first-person interviews with scores of reporters and editors, and his three decades' experience reporting from the Middle East, Lawrence Pintak examines how Arab journalists see themselves and their mission at this critical time in ... more
"In the past few years China has rapidly become an important player in the media sector in many African countries in at least three ways. First, its economic success and the impressive growth of media outlets and users within China have quietly promoted an example of how the media can be deployed wi ... more
"Much of the scholarly literature regarding theories of journalism practice is premised on the tenets of the western model of liberal democracy. To the extent that this model is held to be universal, it hinders the analytical theorization of journalistic precepts that have evolved locally in most co ... more
"Die Auslandskorrespondenten des bekanntesten arabischen Nachrichtensenders Al-Jazeera sind in ihrer Arbeit in Europa mit widerstreitenden Anforderungen konfrontiert. Sie müssen gleichermaßen den professionellen Standards der Nachrichtenproduktion wie den Repräsentanzansprüchen seitens der arabi ... more
"This article tackles assumptions made by Louise Bourgault in her pioneering book, Mass Media in Sub-Saharan Africa. The article discusses her claims about African journalism in relation to her engagement with Western approaches, and with regard to issues of orality, the Shannon and Weaver communica ... more