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Vaccine Misinformation Management Field Guide: Guidance for Addressing a Global Infodemic and Fostering Demand for Immunization
New York: UNICEF (2020), 61 pp.
"This guide should help practitioners to: develop an evidence-grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction, what can be done to mitigate its impact; implement evidence-based approaches to address misinformation; develop a comprehensive and
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Consolidated Report for Assessment of Polio Eradication Initiative (PEI) for the Year 2019
Islamabad: UNICEF (2020), 64 pp.
How Has Media Programming Supported Polio Eradication?
London: BBC Media Action (2018), 11 pp.
"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil
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Polio Communications Global Guide: Maintenance
Geneva: Global Polio Eradication Initiative (2016), 50 pp.
"Objective 1: Maintain high rates of immunity and vaccination coverage. Although the outbreak has concluded, vaccination campaigns will continue after transmission is interrupted to ensure that immunity against polio and all vaccine-preventable diseases remains high. It is likely that there are stil
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Polio Communications Global Guide: Outbreak
Geneva: Global Polio Eradication Initiative (2016), 42 pp.
"Phase 1: Immediate Response Communication addresses the beginning of an outbreak and focuses on building, or rebuilding, caregivers’ critical awareness around key variables. Within the immediate response phase, communication should be straightforward and clear. The primary goals are to urgently r
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Polio Communications Global Guide: Enduring Outbreak
Geneva: Global Polio Eradication Initiative (2016), 42 pp.
"The first step of addressing an Enduring Outbreak is conducting a systematic analysis of the root causes of the failure to interrupt polio transmission. Social, epidemiological, and campaign data and information should be aggregated and organised for analysis." (Page 2)
Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication
Polio Global Eradication Initiative; UNICEF (2016), 33 pp.
"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
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Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Victoria, BC: Friesen Press (2015), xix, 271 pp.
"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi
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"The four Pulitzer Center projects highlighted in this guidebook are powerful examples of solutions-oriented reporting—and proof that when done well, such projects get the traction they deserve. For Amy Maxmen, the topic was malaria, new thinking regarding an effective method of malaria prevention
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Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries
Lanham: Lexington Books (2014), xvi, 240 pp.
"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm
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Achieving Polio Eradication: A Review of Health Communication Evidence and Lessons Learned in India and Pakistan
Bulletin of the World Health Organization, issue 87 (2009), pp. 624-630
"This review examines polio communication efforts in India and Pakistan between the years 2000 and 2007. It shows how epidemiological, social and behavioural data guide communication strategies that have contributed to increased levels of polio immunity, particularly among underserved and hard-to-re
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The Vital Drop: Communication for Polio Eradication in India
New Delhi et al.: Sage (2008), xviii, 319 pp.
"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c
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Communication Handbook for Polio Eradication and Routine EPI
New York; Harare: UNICEF; World Health Organization (WHO) (2000), 99, 45 pp.
Advocacy: A Practical Guide, with Polio Eradication as a Case Study
Geneva: World Health Organization (WHO) (1999), 37 pp.
"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps
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