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Breadcrumb: Randomised Control Studies & (Quasi-) Experimental Designs
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"While research on flagging misinformation and disinformation has received much attention, we know very little about how the flagging of propaganda sources could affect news sharing on social media. Using a quasi-experimental design, we test the effect of source flagging on people’s actual sharing ... more
"Using a two-level randomized experiment covering 5 million people in Burkina Faso, we examine the impact on family planning knowledge and behavior of both general exposure to mass media (800 women receive radios in status quo areas) and an intensive evidence-based family planning campaign (8 of 16 ... more
"Social media platforms have a wide and influential reach, and as such provide anopportunity to increase vaccine uptake. To date, there is no large-scale, robust evidence on the offline effects of online messaging campaigns. We aimed to test whether pre-tested, persuasive messaging campaigns from UN ... more
"Exposure to misinformation can affect citizens’ beliefs, political preferences, and compliance with government policies. However, little is known about how to reduce susceptibility to misinformation in a sustained manner outside controlled environments, particularly in the Global South. We evalua ... more
"Reducing stigma is key to improving the wellbeing of people with albinism in Tanzania. This study aimed to obtain more insight into the effects of two radio interventions with regard to albinism-related stigma: a radio drama and a radio interview. Assessment of the radio interventions was based on ... more
"In recent years, numerous psychological interventions have been developed to reduce susceptibility to misinformation. Inoculation theory has become an increasingly common framework for reducing susceptibility to both individual examples of misinformation (issue-based inoculation) and to the techniq ... more
"The aim of this study was to understand the impact of counselling in countering fake news-related COVID-19 vaccine. We conducted two separate experiments. In the first experiment, we exposed the treatment group to fake news on COVID-19 vaccine through a WhatsApp group chat while the control group w ... more
"Populist politicians increasingly accuse opposing media of spreading disinformation or “fake news.” However, empirical research on the effects of these accusations is scarce. This survey experiment (N = 1,330) shows that disinformation accusations reduce audience members’ trust in the accused ... more
"Der Band bietet vielfältige Einblicke in die aktuelle kommunikationswissenschaftliche Rezeptions- und Wirkungsforschung rund um das Thema Nachhaltigkeit. Die Beiträge beschäftigen sich etwa damit, wie die Thematik in den (sozialen) Medien verhandelt wird, wie sich verschiedene Botschafts- und Ko ... more
"The present study evaluates the effects of an interactive film distributed in social media that aims to reduce the individual level of radicalism in attitudes and radicalization intentions. During the film, viewers have to express their opinion on increasingly radical statements by clicking popup b ... more
"China is accused of conducting disinformation campaigns on Taiwan's social media. Existing studies on foreign interventions in democratic societies predict that such disinformation campaigns should lead to increasing partisan polarization within Taiwan. We argue that a backlash effect, making Taiwa ... more
"Radio kann mit Gestaltungselementen wie Stimme, Geräuschen und Musik Marken schaffen und profilieren. In einem Experiment wurden drei Radiospots für einen fiktiven Schokoriegel mit gleichem Text, aber unterschiedlicher Emotionalität produziert. Die drei Spots („Der Verführer“, „Der Animat ... more
"From September 2020 to January 2021, 253 trainers delivered the FactShala training program to 23,347 adults in communities across India. The FactShala media literacy training program launched by Internews […], is an effective mechanism for spreading media and information literacy and building res ... more
"Online misinformation continues to have adverse consequences for society. Inoculation theory has been put forward as a way to reduce susceptibility to misinformation by informing people about how they might be misinformed, but its scalability has been elusive both at a theoretical level and a pract ... more
"In this article, a theoretical model on the detection of deepfakes by ordinary citizens is introduced. The authors conducted three studies in which deepfakes with political content were presented. The deepfakes showed UK’s Prime Minister Boris Johnson or Barack Obama. In the deepfake videos, the ... more
"To date, no study has evaluated the effect of a radio-only campaign on infant vaccination coverage, timeliness, and related morbidity in a low-income country. We implemented the "10+10+30" radio campaign involving broadcasting a weekly 10-minute radio drama series on vaccination, followed by a 10-m ... more
"Kilkari is the largest direct-to-beneficiary mobile communication programme in the world and has reached over 10 million women and their families across 13 states in India. Our study is the first randomised controlled trial conducted to date of a beneficiary mobile communication programme at scale. ... more
"Adoption of innovative technologies is central to improving agricultural productivity. Farmers in developing countries rely heavily on social learning in adopting new technologies. Barriers to social learning such as heterogeneity or social fragmentation can therefore limit technology adoption and ... more
"This paper experimentally tests the effectiveness of two short edutainment campaigns (under 25 minutes) delivered through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women in India. Participants were randomly assigned to watch video clips with ... more
"This study investigated the effect of media and information literacy (MIL) on the ability to identify fake news, disinformation and misinformation, and sharing intentions. The experimental approach was selected to study both the control group and experimental group made up of a total of 187 respond ... more