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Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
Handbook on Radio and Television Audience Research
Key Guides
London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
...
Pequeño manual de encuestas de opinión pública
Buenos Aires: La Crujía (2006), 190 pp.
A Quick Guide to Audience Research
Key Guides
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Assessing Organizational Communication: Strategic Communication Audits
New York; London: Guilford Press (2004), xi, 292 pp.
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi
...
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Methods – Survey Guidelines: A Guide to Implementation of the Household Survey
Washington, DC: World Vision (2002), 115 pp.
"The objective of the household survey is to measure the transformational development indicators on nutrition, immunization, education, water, diarrhoea management, household resilience, poorest households and HIV/AIDS. Development programs should aim to be able to use this survey method with a leve
...
Der Fragebogen: Datenbasis, Konstruktion und Auswertung
Opladen: Leske und Budrich (2001), 109 pp.
Enhancing Organizational Performance: A Toolbox for Self-Assessment
Ottawa: International Development Research Centre (IDRC) (1999), xiv, 128 pp.
"The tools and tips of this handbook go beyond measuring the impact of programmes, products and services by integrating techniques of formative assessment, in which the assessment team helps the organization become more effective in meeting its goals. The model is flexible and adaptable to any type
...
Questionnaire Design: Asking Questions with a Purpose
Madison, Wis.: University of Wisconsin, Cooperative Extension (1998), 17 pp.
Améliorer la performance organisationnelle: Manuel d'auto-évaluation
Ottawa: International Development Research Centre (IDRC) (1998), 147 pp.
"Ce guide presente un modele d'auto-evaluation organisationnelle innovateur et opportunement eprouve. Les instruments et les conseils proposés dans Ameliorer la performance organisationnelle depassent amplement la mesure de l'incidence des programmes et de la production des biens et services. Ils i
...
Survey Handbook
Washington, DC: Department of the Navy, Total Quality Leadership Office (1997), 53 pp.
Alle, nicht jeder: Einführung in die Methoden der Demoskopie
München: Deutscher Taschenbuch Verlag (dtv) (1996), 655 pp.
Practical Evaluation
London: Sage (1982), 318 pp.
