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"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the parti ... more
"Communication and its role in development and social change is still poorly understood and supported by large development players, despite decades of innovative practice and positive outcomes. Gaps between discourse and action, outdated evaluation methods, short timeframes, red tape, and power rela ... more
"Esta obra parte de la idea de que sin comunicación no es posible el desarrollo, pues ésta compromete de manera participativa a todos los sectores que conforman nuestras sociedades. A pesar de la existencia de innumerables medios masivos, locales y globales, y de nuevas tecnologías de la informac ... more
"Our review of relevant literature identified the following eight issues related to communication for participatory development: 1. The concept of development needs to be reformulated in a manner that applies to human development in local communities, as well as the traditional focus on national dev ... more
"This paper has highlighted that the mass media can play an important, if not critical, role in both enhancing the flow of information and improving public-private dialogue in the local context. The paper therefore recommends explicitly incorporating media into the approaches of LRED. This means wor ... more
"This book includes 17 articles on the current state of communication for development from renowned communication practitioners and scholars. It covers five areas: an introduction to the relationship between development, participation and communication; the theoretical underpinnings of development c ... more
"This book is essential reading for anybody interested in development communication. Mefalopulos, a World Bank development communication officer with wide-ranging experiences in the field, presents four modules. The first module concisely presents the concepts and applications of development communi ... more
"It is my hypothesis that church-based radio stations can contribute to community development. A total of 50 respondents out of 60 confirm that they listen to and understand community-development programmes through these stations. The messages are either fully understood, or partially in cases where ... more