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"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p ... more

Kultura I Media - 2

Warzawa: Kontrast (1996), 146 pp.
"En Afrique subsaharienne, la presse écrite à près de deux siècles d'histoire. Longtemps freiné par la faiblesse de l'alphabétisation, son développement fut cependant rapide en Afrique anglophone où elle joua un rôle dans la décolonisation. À la fois cause et conséquence des aspirations ... more
"Qui sont les lecteurs de « Jeune Afrique »? — La diffusion de « Jeune Afrique » dans le monde — Appréciation des lecteurs sur le contenu des informations." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 300, topic co ... more
"Influence of the press on the formation of public opinion, especially in Turkey — Relationship between newspapers and their readers — The press is seen above all as an instrument of education — Relationship between the press and the readers." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use ... more
"Enquête entreprise au Ghana par le « Bureau of Ghana Language » en vue de réunir des renseignements précis sur les besoins et les goûts des lecteurs à venir." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 951, topic c ... more
"Results of a survey of newspapers involving 336 young people, mostly under 18 years — Young people become interested in newspapers at an early age — The boys prefer the sports page and the girls the young people's articles to information of general interest." (Jean-Marie Van Bol, Abdelfattah Fa ... more
"An experiment involving adult males of the illiterate Ganda [Uganda] and Zulu [South Africa] tribes has shown the importance of contacts with Europeans in the process of acculturation — The reading of newspapers has hardly influenced their behaviour." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: Th ... more