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Perceptions & Attitudes Towards Climate Change and Environmental Degradation

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Topics

Climate Change Communication, Climate Journalism

Climate, Climate Change, Climate Change Adaptation

Audiences & Users

Everyday Life

Audience Segmentation, User Typologies, Personas

Forestry, Deforestation, Forest Protection

Audience Research in Media Assistance

Applied Communication Research

Language

English

Document type

Discussion Papers, Policy Papers, Recommendations

Project Descriptions & Implementation Reports

Countries / Regions

India

Nepal

Pakistan

China

Indonesia

Bangladesh

Vietnam

Africa

Asia

Nigeria

Senegal

Congo, Democratic Republic

Ethiopia

Ghana

Uganda

Kenya

Tanzania

South Africa

Sudan

Authors & Publishers

BBC World Service Trust

BBC Media Action

British Council

Copsey, Tan

Whitehead, Sonia

Burton, Miriam

Godfrey, Anna

LeRoux-Rutledge, Emily

Neville, Lucy

Pauker, Ed

Colom, Anna

Hoijtink, Leonie

Mohammed, Anu

Stoll, Naomi

Al Mamun, Md. Arif

Alfred, Aapune Jacob

Ayalew, Selam

Cooke, Susan

Dalimunthe, Syarifah

Edelman Trust Institute

Faris, Stephan

Gambhir, Varinder

Hancox, Dan

Innes, Jimmy

Kimaro, Mercy

Kumar, Prerna

Lipscombe, Steven

Maina, Patrick

Matthews, Leah

McCurdy, Patrick

Musiime, David

Oniba Alana, Allan

Otieno, Sam

Phuong Ha Pham

Pradhan, Sabina

Volkmer, Ingrid

Wiley Blackwell

Wilson, Damian

Xiao Shi

Yen Nguyen

Zaheer, Khadija

Media focus

General, Focus on Several Media Types

No Communication or Media Focus

Publication Years

2020-2026

2010-2019

Methods applied

Opinion Polls

Focus Groups

Interviews

Comparative Analysis

Surveys

Output Type

Non-Book Trade Publications, Reports, Working & Conference Papers

Chapters in Books

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South Africa Talks Climate: The Public Understanding of Climate Change

Lucy Neville et al.

London: BBC World Service Trust; British Council (2010), 35 pp.

"Between August and October 2009, the BBC World Service Trust’s Research and Learning Group, funded by the British Council, conducted research in south africa to gauge public understanding of climate change. The research consisted of 16 focus group discussions with south african citizens, and 18 i ... n-depth interviews with opinion leaders from government, religious institutions, the private sector, the media, and civil society. the overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support south africa’s response to climate change. Key findings Most South Africans are aware of the phenomenon of global climate change, but their understanding of the science is patchy, although they associate the terms ‘climate change’ and ‘global warming’ with carbon emissions, many also conflate them with ozone depletion. they tend to use ‘climate change’, ‘global warming‘, and ‘ozone depletion’ interchangeably. The term ‘climate change’ often triggers associations with some of the global impacts of climate change, such as melting ice caps, rising sea levels, hurricanes, and the possible inundation of low lying countries like the Maldives and Bangladesh. Many South Africans do not see climate change as having any special relevance to south africa or the rest of the African continent. However, when prompted to think about the impacts of climate change locally, they link it to national issues which they are already concerned about, such as the loss of wildlife and increased flooding. Many South Africans use climate change as an umbrella term to refer to the destruction occurring in their natural surroundings, with changes in the weather and seasons forming part of the broader environmental changes people have observed over the course of their lifetimes." (Executive summary) more

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Africa Talks Climate: The Public Understanding of Climate Change in Ten Countries

Dan Hancox

London: BBC World Service Trust (2010), 19 pp.

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Senegal Talks Climate: The Public Understanding of Climate Change

Emily LeRoux-Rutledge, Miriam Burton, Patrick McCurdy, Anna Godfrey (comp.)

London: BBC World Service Trust; British Council (2010), 31 pp.

"In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Senegal to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Senegalese citizens, as well as 17 in-depth interviews ... with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Senegal’s response to climate change. Key findings Most Senegalese do not understand the science of climate change. They have, however, noticed changes in the weather and seasons. They tell of drought, increases in temperature and loss of distinct rainy seasons. Most people do not connect these with global climate change. People in Senegal are keenly aware of environmental degradation and depletion of natural resources, but they make little distinction between this degradation and climate change. Drought and scarcity of fish are causing frustration and despair. Farmers and fishermen do not have a sense of how they would cope if the problems became worse. Senegalese are also worried about bush fires, deforestation, flooding, rubbish and air pollution. opinion leaders are particularly concerned for rural communities. There is a strong tendency for Senegalese to hold themselves individually and collectively responsible for local changes in the environment and the weather. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Senegal. Although opinion leaders recognise that climate change is a global problem, only a few recognise that industrialised countries are most responsible for causing it." (Executive summary) more

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