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"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve ... more
"Community radio stations can monitor and evaluate their health and social development programming despite being small, with limited funds. That's the message of an evaluation and monitoring Toolbox created especially for a UNICEF-supported youth radio project in Kyrgyzstan. The 'Healthy Airwaves fo ... more
"The purpose of the Gender Guide is to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programs. The guide does not directly address broad-based issues of gender equity. It does, however, provide questions t ... more
"This manual introduces public health workers and advocates to the essential elements of communications (with many examples and models), ranging from small brochures or radio interviews, to large campaigns and ongoing projects. It provides guidance in recognizing and combating the ‘hazard merchant ... more
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different ... more
"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t ... more
"This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the au ... more
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit ... more
"This document contains 667 references and has been organized according to recent findings in our review of the application of current communication frameworks to HIV/AIDS communication. In short, there seems to be a consensus among academics, researchers, and practitioners that a new framework in H ... more
"[Esta publicación] es una guía práctica para producir el tipo de programas de radio que hará a los oyentes pararse a pensar en el VIH-SIDA y en cómo pueden ayudar a reducir el riesgo de infección. En 1998, el SIDA mató a 1,4 millones de personas y dejó huérfanos a seis millones de niños e ... more
"This is a practical guide to producing the kind of radio programmes which will make listeners stop and think about HIV/AIDS and how they can help reduce the risk of infection. In 1998 AIDS killed 1.4 million people and left 6 million orphans in Eastern and Southern Africa alone. Lack of information ... more
"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides ... more
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl ... more