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Breadcrumb: Audience & User Surveys
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Methods applied
Journals
Output Type
"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f ... more
"Through a combination of qualitative in-depth interviews with alternative media outlets, quantitative audience surveys involving over 1500 respondents, and focus-group discussions with women and youth civil society actors, this media and information landscape (MILA) evaluates the level of trust tow ... more
"In the rapidly changing news ecosystems of emerging economies, news outlets are struggling to remain relevant and build loyal relationships with youth audiences (18 to 35 years old). As youth populations continue to grow in low-and-middle income countries, it is critical for independent media organ ... more
"Six in 10 adult Ethiopians (59%) own a mobile phone. But only 16% own a phone with Internet access. One in three (34%) own a radio, while 14% have a television set and only 2 % have a computer. The most common source of regular news (“every day” or “a few times a week”) for Ethiopians is th ... more
"In 2017, the UK Parliament passed an Act requiring legal pornographic websites to implement 'robust' age verification checks. Although the Act inspired lawmakers elsewhere to propose similar legislation, it was never enacted, in part because it did not cover social media platforms. Instead, the UK ... more
"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact ... more
"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo ... more
"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp ... more
"Eight in 10 adult Zimbabweans (80%) say they have heard about social media. More than four in 10 (42%) citizens say they get news from social media “every day” or “a few times a week.” Among those who have heard about social media the vast majority (91%) say social media helps keep people i ... more
"After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leade ... more
"There is a growing body of evidence from rigorous evaluations demonstrating the effectiveness of education entertainment – ‘edutainment’– interventions in achieving development outcomes. Building on this research, this study presents the results of a pioneering quasi-experimental evaluation ... more
"Conclusions and actionable recommendations to media stakeholders and Internews including: improving access to radio and television in Unity State would likely produce a substantial increase in overall media consumption in Unity State; improving access to smartphones in Warrap State would potentiall ... more
"In almost all countries, news organisations are the single most widely used source of information about coronavirus. Furthermore, news organisations have become even more central to how people stay informed about coronavirus in the last year because, while overall reach has declined compared to ear ... more
"Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers. The massive information flow of the digital era demands that readers be able to distinguish between fact and ... more