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Breadcrumb: Audience & User Surveys
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Journals
Output Type
"This publication covers attitudes toward, and behavior pertaining to, entertainment media among residents in Qatar [...] These results suggest notable differences among the nationalities living in Qatar with regard to their attitudes, preferences and behaviors related to entertainment media. In man ... more
"Television viewing is ubiquitous in Egypt and by far the most common source of information for its residents. Nearly all (98.8%) Egyptians have a working television in their home, while just 37.9% of Egyptians have a radio. The percentage of Egyptians with a radio in their household is down signifi ... more
"Entertainment Media Use in the Middle East is the result of survey research in six Arab nations involving more than 6,000 face-to-face interviews in nationally representative samples—citizens and expatriates alike—and conducted in Arabic, English and French. The result is a portrait of how peop ... more
"Mobile ownership in all of the four surveys [in Ghana, Nothern Nigeria, Senegal and Tanzania] was around 90%, making the mobile phone the most widely owned device media device, both used as a media carrier (radio) and a media in its own right (Internet, SMS) [...] Radio remains the dominant medium ... more
"This research presents a picture of a public in Burma that, to varying degrees, lacks knowledge, confidence, motivation and opportunity to participate in governance processes and make their voices heard. However, the study provides objective evidence that a relationship exists between people’s me ... more
"The survey administered for this issue measures public attitudes and perceptions towards the adoption of social media by Arab governments for the purpose of public service delivery. Respondents were asked about their usage of government social media pages, their perceptions of benefits and risks in ... more
"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 i ... more
"While radio is still in the lead for news consumption in Nigeria, the use of digital media and mobile continues to grow rapidly. The new research also reveals that Nigerian personal mobile phone ownership has increased significantly in 2014 to 83.0%, up from 73.1% in 2012. Mobile web is the leading ... more
"Education and language skills are the main factors that influence which platform women access most frequently. Daily TV use is similar for men and women but women tend to lag men in frequent radio and internet use. Once a country reaches a critical mass in mobile penetration, gaps between both male ... more
"The report reviews several communications tools developed and disseminated through collaboration with Tacloban’s Radyo Abante as part of IOM’s Tindog Kita (‘Rise Together’) communications campaign, which included a radio drama, interactive talk show and key message song. Of the communicatio ... more
"Just 18.1% of Pakistanis say they follow current events about the country “a lot,” but almost half (47.7%) follow current events “somewhat.” About one-third report being less attentive, following current events “very little” (29.6%) or “not at all” (4.6%). Results trend upward with ... more
"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern ... more
"Nationally, Turkish media consumers fall into three basic groups: About half (48.0%) tend to only watch TV news; about one-third (32.0%) mostly watch TV and use the Internet to get news, and two in 10 (20.0%) are “super users” who get news from a variety of media platforms. Super-users are more ... more
"The research focuses on three themes. Firstly, it identifies and maps the information environment in Mon State in terms of technology and media use across urban, rural, non-conflict, and former conflict geographic areas. Secondly, the flow of news and information is examined to see how individuals ... more
"Our research indicates that today, there are more than 135 million individuals using the Internet in the 22 Arab countries. This is coupled with a mobile penetration rate of around 110 percent on a regional level; and more than 71 million active users of social networking technologies." (Page 1)
"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels ... more
"Libyans and Tunisians have grown weary of coverage that represents the interests of those who run or fund the channels and consequently place little trust in the media. Perhaps as a result of these limitations, the audiences are savvy and discerning consumers who “shop around” to access informa ... more
"Radio was found to be the most frequently used media channel with 46% of the respondents listening to radio on a daily basis and a further 30% listenership on a weekly basis. Newspapers were found to be the least used media with 22% of the respondents reading newspapers less than once a month. The ... more