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Breadcrumb: Audience & User Surveys
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Countries
Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
"This paper focuses on the contribution of a community radio (Serian Radio) to community empowerment of women among pastoralist communities in Northern Kenya. A multi-stage sampling technique was used to select 4 divisions for the study. Data was gathered to determine the extent to which women parti ... more
"Data for this report were gathered through an electronic survey of 895 Cambodian Internet users conducted from March 12 to 18, 2015, as well as through three follow-up focus group discussions [...] Cambodians find the Internet to be useful for personal, professional and civic interests, with the ma ... more
"Die Nutzung von sozialen Medien ist 2015 ein weiteres Jahr in Folge nicht angestiegen. Die wahrscheinlichste Ursache hierfür ist, dass private Kommunikation verstärkt ins Instant Messaging – namentlich WhatsApp – abwandert. In der jungen Zielgruppe steigen vor allem die Nutzerzahlen der Fotoc ... more
"We see the smartphone more clearly as the defining device for digital news with a disruptive impact on consumption, formats, and business models. Our data suggest it provides an environment dominated by a few successful brands, with others struggling to reach a wider audience, both via apps and bro ... more
"We report on a field experiment and a focus group interview study that examine the impact of a media-based intervention (i.e., radio drama) aimed at promoting peaceful intergroup relations in the Eastern Democratic Republic of Congo (DRC). In Study 1, we used a priming paradigm to assess the causal ... more
"TV remains the main news source for the majority of population – 85% of respondents say they have watched TV news during last 30 days. For the last year TV audience has slightly decreased (-8%), and, though in general other sources of information are much less popular, for people under age of 35 ... more
"Afghanistan had the highest rate of suffering in the world for 2013 and 2014. Those with a post-secondary education are the most avid media users for news overall. Highly educated Afghans were more likely to use TV, radio, Internet, SMS, and social media on a daily basis for news than other segment ... more
"The assessment concludes that there is not ‘one magic answer’ to the question of which media channel is the most effective – rather a variety of channels must be used to reach as many people as possible. While TV scores high among both refugees and host population as a preferred media channel ... more
"Internet users in Africa tend to be young, educated and in urban areas. The probability of using the internet is also higher for male, and we also find that internet usage patterns differ across gender and location. Mobile phones are the major devices used to go online both at home and elsewhere by ... more
"Television remains the most popular medium in all provinces surveyed and among the different groups of respondents. It is also the most preferred source of information, followed by Radio. A great majority of the population watches TV on a daily basis. More than half of the population spends between ... more
"Libya’s contested and, at times, chaotic political scene is reflected in its media, which represents a range of political and vested interests, sparking narrative and counter narrative. Ultimately, it has left people frustrated that they cannot access the information that they need. In Tunisia, t ... more
"Radio und Fernsehen sind unverändert die Leitmedien in allen Lebenswelten. Sie bleiben die meistgenutzten Medien in allen Milieus. Das Internet hat in den avantgardistischen Milieus der Performer und des expeditiven Milieus die höchste Reichweite. Tageszeitungen erreichen diese Milieus nur noch i ... more
"The article discusses the relationship of young engaged Catholics in Slovakia to the various media outlets which they follow. It attempts to reveal which media outlets are considered to be inspiring and thought-provoking and how are they perceived and evaluated by their followers. The author draws ... more
"This report surveys the changing patterns of media consumption in 65 countries across the world, and forecasts how the amount of time people allocate to different media will change between 2014 and 2017. It measures the amount of time spent reading newspapers and magazines, watching television, lis ... more
"In 2014, competition in the Afghan media sector has increased in order to attract diminishing advertising revenue. This has led to increased professionalization and a certain degree of segmentation with the introduction of specialist, niche channels. The pace of development of new outlets has slowe ... more
"7 de cada 10 peruanos confía en la radio, siendo el medio de comunicación con mayor credibilidad, por encima de la televisión e incluso que amigos o familiares." (Slide 2)