mediadev library

Filter

695

Sort by:

Direction:

External Link (161)

Google Scholar (177)

WorldCat (187)

Can the TV Makeover Format of Edutainment Lead to Widespread Changes in Farmer Behaviour and Influence Innovation Systems? Shamba Shape Up in Kenya

Graham Clarkson, Chris Garforth, Peter Dorward, George Mose, Carlos Barahona, Francisco Areal, MacKenzie Dove

Land Use Policy, volume 76 (2018), pp. 338-351

"Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Afri ... ca. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n=9885 and n=1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers." (Abstract) more

External Link (188)

How Effective is Communication in the Rohingya Refugee Response? An Evaluation of the Common Service for Community Engagement and Accountability

Nicola Bailey, Mahmuda Hoque, Katherine Michie, Fuad Ur Rabbi

London: BBC Media Action (2018), 30 pp.

"A survey, conducted in July 2018, interviewed 750 people from the Rohingya community and 750 people from the host community (local Bangladeshi citizens) about how they access information, what they think of the information and how they communicate with aid providers. The survey tracked how perceive ... d provision of information has changed since an initial information needs assessment, carried out by Internews, in October 2017 [...] The survey shows that people feel substantially more informed in July 2018 than they did in October 2017. The Internews study in October found that only 23% of Rohingya men and women felt they had enough information to make good decisions for themselves and their family. This recent study shows that 84% feel they have enough information to make good decisions for themselves and their families and three quarters (75%) of the Rohingya community said it had become easier to get information over the last six months. This is similar to other data collected – a recent Translators without Borders study found that 68% of Rohingya refugees feel they have enough information to make decisions. During fieldwork, almost a third (30%) of Rohingya survey respondents asked the data collectors questions such as, did they know where to collect relief, or did they know anything about the Government’s plans for repatriation? This suggests that while the Rohingya community feel better informed than when they first arrived, they still have many questions, particularly around their future – only 41% of respondents said they felt informed about their options for the future. The survey showed that the current key information needs of the Rohingya and host community are around their main concerns – where to find food. The Rohingya are also worried about sourcing cooking fuel, while the host community is seeking information around financial support as a result of perceived declining employment opportunities [...] Mahjis (Rohingya community leaders) are the main source of information for Rohingya people (mentioned by 87% of participants) and are now the most trusted source of information (they were only ranked 7th in the October 2017 information needs assessment). This increase in trust may be reflective of how agencies and camp coordinators are more systematically using mahjis to share information with people in their camp block. Mahjis are the main channel through which Rohingya communities say they communicate with aid providers (mentioned by 38% of respondents)." (Executiv summary) more

External Link (151)

Information Needs Assessment: Gao, Mali

Lucas Destrijckes et al.

Washington, DC et al.: Internews (2018), 63 pp.

"This study analyses if people on the move in the northeastern region of Mali, more specifically in the city of Gao, have accurate information at their disposal. It maps information needs and habits of migrant communities in Gao to better understand how these individuals and communities receive info ... more

External Link (128)

Audiencia radial de emisoras FM/AM: 25 ciudades

Lima: CPI (2018), 2 pp.

Google Scholar (163)

WorldCat (174)

Ética de la comunicación en Internet móvil

José Perla Anaya

Lima: Universidad de Lima (2018), 348 pp.

External Link (138)

Ugandan Women Online: A Quantitative Survey on Digital Literacy in Uganda

Pollicy; Internews (2018), 21 pp.

"We found that knowledge around digital security amongst women in Kampala is quite low. A high proportion of women have been victims of cyberbullying without any obvious routes to seeking justice against perpetrators. There is an urgency for law enforcement and government to hand down stricter penal ... more

Download (40)

Jóvenes, medios de información y política

Santiago de Chile: Consejo Nacional de Televisión (CNTV) (2018), 55 pp.

"El presente informe estudia a los jóvenes de entre 16 y 29 años, en relación con la televisión y la política nacional. Se indaga en su nivel de equipamiento tecnológico audiovisual, en sus hábitos de consumo televisivo y, de manera más específica, en sus preferencias informativas sobre pol ... more

External Link (222)

Digital News Report 2018

Nic Newman, Richard Fletcher, Antonis Kalogeropoulos, David A. L. Levy, Rasmus Kleis Nielsen (eds.)

Oxford: Reuters Institute for the Study of Journalism (2018), 143 pp.

"The use of social media for news has started to fall in a number of key markets after years of continuous growth. Usage is down six percentage points in the United States, and is also down in the UK and France. Almost all of this is due to a specific decline in the discovery, posting, and sharing o ... more

External Link (142)

Erfolgreich mit konstruktivem Journalismus?! Ergebnisse einer Zuschauerbefragung im öffentlich-rechtlichen Magazinjournalismus

Roman Rusch

Communicatio Socialis, volume 50, issue 4 (2017), pp. 509-520

"Der Aufsatz unterstreicht die Bedeutung des Konstruktiven Journalismus und stellt Ergebnisse einer qualitativen Studie vor, die Potentiale und Risiken konstruktiver Ansätze im (audiovisuellen) Magazinjournalismus untersucht. Viele Befragte zeigen Sehnsucht nach Inspiration, Hoffnung und Orientieru ... more

Download (54)

Community Radio National Listener Survey: Summary Report of Findings

Crows Nest: McNair Ingenuity Research; Community Broadcasting Association of Australia (CBAA) (2017), 49 pp.

"Overall, three quarters (72%) of Australians aged 15 years and over are aware of community radio. Since 2012, this survey has also asked survey respondents which individual community radio stations they had heard of, providing the ability to verify the stated awareness with specific station example ... more

Download (89)

Typing my Religion: Digital Use of Religious Webs and Apps by Adolescents and Youth for Religious and Interreligious Dialogue

Míriam Díez Bosch, Josep Lluís Micó Sanz, Alba Sabaté Gauxachs

Church, Communication and Culture, volume 2, issue 2 (2017), pp. 121-143

"With 13 religions, 8061 religious centers, 2 million of young people, Catalonia accommodates a wide range of religions. Almost 90% of people own digital devices. In this framework, we aim to study the consumption of digital media by Catalan millennials from all over the region, with only young peop ... more

Download (58)

Country Reports 2017

Celia Collins (ed.)

Pan African Media Research Organization (PAMRO) (2017), 258 pp.

Download (66)

Health Information and Monitoring Among Qatari Adolescents

Klaus Schoenbach, Marium Saeed Ellen Wartella et al.

Doha: Northwestern University in Qatar (2017), 63 pp.

Download (57)

La competencia mediática de jóvenes de la ciudad de La Paz: Capacidades ciudadanas para la interacción con los medios y tecnologías de comunicación

René Jesús Zeballos Clavijo

La Paz: [author] (2017), 109 pp.

"Los jóvenes constituyentes del estudio -hombres y mujeres, estudiantes de primer año de licenciatura de la universidad pública y universidades privadas de la ciudad de La Paz- alcanzan el grado de competencia mediática Desfavorable, en la escala adecuada para la investigación. La categoría De ... more

Download (44)

Survey on Youth and Media in Palestine

Nader Said, Muna Amasheh

Ramallah: NET-MED Youth Project; Arab World for Research and Development (AWRAD); UNESCO (2017), 23 pp.

"Seventy one percent of Palestinian youth say that they are most interested in following local news and events, 14% are most interested in following regional and international news and events, while 15% don’t follow the news at all. New media platorms are utlized the most by youth in the case of a ... more

External Link (184)

Critical Thinking Meets Selective Exposure: An Examination of the Media Literacy of Iraqi Media Users

Anke Fiedler, Anja Wollenberg

Berlin: Media in Cooperation and Transition (MiCT) (2017), 25 pp.

"This study shows that the use of media in Iraq is only partly based on ethno-sectarian patterns, and that the majority of media users are not naively susceptible to the views of individual media offerings. There are broadcasters that explicitly appeal to ethno-denominational target groups, and ther ... more

External Link (155)

Digital Resistance in the Middle East: New Media Activism in Everyday Life

Deborah L. Wheeler

Edinburgh: Edinburgh University Press (2017), xi, 194 pp.

"This book argues that Internet diffusion and use in the Middle East enables meaningful micro-changes in citizens’ lives, even in states where no Arab Spring revolution occurred. Using ethnographic evidence and taking a comparative perspective, it presents a grass roots look at how new media use f ... more

Download (68)

Bougainville Audience Study: Executive Summary

Verena Thomas, Catherine Levy, Cynthia Vetunawa, Patrick Rawstorne

Goroka: University of Goroka, Centre for Social and Creative Media (CSCM) (2017), 20 pp.

"The Bougainville Audience Research Study is a comprehensive baseline study on the media and communication landscape in Bougainville. It offers key insights into the access and ownership of media and communication channels, and provides an in-depth picture of the audiences’ views and aspirations i ... more

Download (35)

Media

Russian Analytical Digest, issue 197 (2017), 17 pp.

External Link (133)

Étude quantitative et qualitative des médias au Mali et de leur impact sur le processus de paix

Free Press Unlimited; IMMAR Research and Consultancy (2017), 170 pp.