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Breadcrumb: Audience & User Surveys
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Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
"En el área rural, se ratifica la predominancia de la radio sobre los otros medios (59% escucha siempre o casi siempre), seguido muy de cerca de la televisión (56% mira televisión) y luego los medios digitales, el Facebook (41% se conecta) es más reconocido como un medio de información que el W ... more
"The government of Zimbabwe is encouraging the use of digital platforms to provide remote learning services during the COVID-19 pandemic, but data showing that most households lack Internet access and reliable electricity suggest that many students will find it difficult or impossible to participate ... more

Estudio: Medios de comunicación en coronavirus

Santiago de Chile: cadem (2020), 34 slides
"There is evidence that [the radio drama series] 'Life in Lulu' had a strong impact on women’s attitudes and inspired female listeners to resolve conflicts non-violently and encourage others to do the same. This seems to be driven by having characters that are engaging to women and storylines that ... more
"The young generation in Kenya rejects disinformative and hateful communication. When asked for their opinion on these matters in a representative survey, a majority of 15-25-year-olds evaluated them as “not to be trusted” and “not funny”. This is one of the most important results of DW Akad ... more
"Radio remains the leading source of media news for adult Zimbabweans. Six out of 10 citizens (59%) said they get news regularly (“every day” or “a few times a week”) via the radio, compared to 33% for television and 17% for newspapers. About one in five citizens get news regularly from soci ... more
"We conducted a mixed-methods research project in Nigeria, India, and Pakistan consisting of surveys, survey experiments, and semi-structured interviews, to better understand the spread and impact of misinformation, and in particular of misinformation on mobile messaging apps (MIMs). One of our goal ... more
"C’est par le biais des actualités portant sur les questions migratoires et les conflits armés que les Français sont le plus à même de s’informer à propos de la pauvreté dans le monde. Le public français préfère être informé sur la pauvreté dans le monde à l’occasion des actualit ... more
"As the COVID-19 pandemic continues to spread across Africa, educators, policy makers, parents, and pupils face uncertainty about the path forward. In Kenya, the government has halted all in-person teaching at the primary and secondary levels and moved to remote teaching. Survey findings show, howev ... more

El futuro de los medios

cadem (2020), 27 slides

Estudio: Medios de comunicación post crisis

Santiago de Chile: cadem (2020), 26 slides
"La encuesta se realizó entre el 10 y 20 de abril a través de un formulario de Google compartido por redes de contactos y en redes sociales (principalmente Twitter). Las 2.325 respuestas no representan al universo de oyentes de podcasts ya que no se realizó ningún trabajo estadístico sobre la m ... more
"Quatre Togolais sur cinq environ disposent d’une radio dans leur ménage (81%) et suivent régulièrement les informations à la radio (78%). Deux ménages sur cinq (44%) ne possèdent pas de télévision. La moitié (51%) des Togolais ne suivent jamais ou rarement les informations à la télé. ... more
"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché ... more
"Social media is the most dominant source of news, with television and radio both declining in popularity amongst young audiences. Social media is popular due to its accessibility and speed of reporting events. Countering the commonly high popularity of radio in Africa, radio was seen as outdated an ... more
"The spread of misinformation on Facebook in Bangladesh, a country with a population of over 163 million, has resulted in chaos, hate attacks, and killings. By interviewing journalists, fact-checkers, in addition to surveying the general public, we analyzed the current state of verifying misinformat ... more
"Facebook is “best” source of information for elections, but television is still most trusted Among irst time youth voters, 83% of survey respondents cited Facebook as the best channel to receive elections information. In Myanmar, Facebook and the Internet are virtually interchangeable. Key Info ... more
"Television was introduced in India in 1959 but for many years it was limited to state-owned broadcaster Doordarshan, which had one channel with twice-weekly, one-hour programs. However, there has been a marked shift in the television entertainment options available in India today, with 48 paid-for ... more
"This report [...] presents a bespoke analysis of how women around the world consume and perceive news, based on data on audience behaviour from 11 countries featured in the 2020 Reuters Institute Digital News Report: Kenya, South Africa, South Korea, Hong Kong, Japan, Mexico, Brazil, Finland, Germa ... more
"Una antigua canción de 1979 (Video killed the radio star de The Buggles) decía en su título que el video había matado a la radio. Quizás esa fue la percepción que se tuvo por un momento debido al surgimiento de fenómenos sociales como MTV (una cadena de televisión que sólo transmitía vide ... more