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"This manual is, firstly, about Interviewing (Section Two). This is the art and skill of getting the information you need from someone. Information may be facts – perhaps those needed to register a new client - or you might want to go further, looking perhaps for an understanding of the new contac ... more
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa ... more
"The primary advantage of in-depth interviews is that they provide much more detailed information than what is available through other data collection methods, such as surveys. They also may provide a more relaxed atmosphere in which to collect information—people may feel more comfortable having a ... more
"This field guide is based on an approach to doing team-based, collaborative qualitative research that has repeatedly proven successful in research projects sponsored by Family Health International (FHI) throughout the developing world. With its straightforward delivery of information on the main qu ... more
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi ... more

Media Research Techniques

Thousand Oakes et al.: Sage, 2nd ed. (1998), viii, 175 pp.
"The book is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in so doing they learn various ways of conducting communication research both in theory and practice. The author has added new chapters on experimentation, historica ... more