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Modernization Among Peasants: The Impact of Communication
New York et al.: Holt, Rinehart & Winston (1969), xviii, 429 pp.
"The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study b
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Mass Media Exposure and Modernization among Colombian Peasants
Public Opinion Quarterly, volume 29, issue 4 (1966), pp. 614-625
"This is a study of mass media exposure of peasants in five Colombian villages. It relates this exposure to prior literacy, education, social status, age, and cosmopoliteness, and measures its consequences in terms of empathy, innovativeness, political knowledge, achievement, and aspiration." (Abstr
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