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"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S ... more
"The purpose of the current study was to conduct a 10-year systematic review of HIV/AIDS mass communication campaigns focused on sexual behavior, HIV testing, or both (1998-2007) and to compare the results with the last comprehensive review of such campaigns, conducted by Myhre and Flora (2000). A c ... more
"The PANOS radio listening clubs have proved to be an effective means of communicating not only HIV and AIDS issues but other development issues within communities. The female radio clubs proved more effective than the male radio clubs. Interviews revealed that communities with the radio listening c ... more
"Internews Network, a U.S.-based organization that for more than two decades has trained journalists around the world, in 2002 received funding from the United States Agency for International Development to launch a project in Africa to help media improve their coverage of the HIV/AIDS epidemic. Cal ... more
"The objective of this study is to assess HIV and AIDS Radio campaign messages in southern Africa and the impact they have on their target audiences. The countries involved in the study are Botswana, Malawi, Namibia, Zambia and Zimbabwe. The intention is to document the assessment and share detailed ... more
"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c ... more
"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that ... more
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec ... more

Health Communication

Boston, MA: Springer (2006), vii, 212 pp.
"[This publication] reviews basic theory and concepts underlying the health communication field; offers real-world strategies for designing, implementing, and evaluating programs; provides up-to-date coverage of print, broadcast, digital, and interactive health media. Case examples illustrate what w ... more
"[...] This publication, Writing for Our Lives, documents best practices from the Maisha Yetu project, whose defining feature has been continuous in-house mentoring and training on health care reporting in six African media houses over a two-year period. The uninterrupted presence of journalist-trai ... more
"Die Beiträge dieses Bandes thematisieren Fragen der HIV/Aids-Prävention in Afrika - dem nach wie vor am stärksten von der Pandemie betroffenen Kontinent. Im Zentrum jeglicher Präventionsarbeit steht die Wissensvermittlung mit dem Ziel, Menschen durch Aufklärung und entsprechende Informationen ... more
"This report makes a case for revitalizing investments in communication for immunization. It considers communication in a broad sense, including advocacy, social and community mobilization, and information, education, and communication (IEC) activities. It identifies communication challenges that af ... more
"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve ... more

Evaluation of Soul Buddyz Series 2

Johannesburg: Soul City (2005), 40 pp.
"To develop communication capacity specifically around adverse events following immunisation (AEFI), the UNICEF Regional Office for South Asia (ROSA) and the WHO Regional Office for South-East Asia (SEARO) organized a joint regional workshop "Strategic Communication: Building Trust and Responding to ... more
"This report provides an overview of immunization communication and describes how to maximize its contribution to immunization programs in developing countries. The discussion and examples focus on communication’s place within immunization planning, activities, and partnerships, based on lessons l ... more