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Document type
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Methods applied
Output Type
Book Marketing and Promotion: A Handbook of Good Practice
Key Guides
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
...
Die Fernsehreportage
Frankfurt am Main: FAZ-Institut (2001), 250 pp.
"Einschüchterungsversuche, Ideenklau, das falsche Thema für die richtige Redaktion ... das sind nur einige der Hürden, die es zu überwinden gilt. Das Fernsehbusiness hat eben etwas mit dem Durchbohren ziemlich dicker Bretter zu tun. Gleich welches Format, ob Dokumentation, Reportage oder Feature
...
So You Want to Run a TV Station: A Guide for TV Managers in Emerging Economies
Prague; New York: Media Development Loan Fund (MDLF) (2000), 78 pp.
La espiral comunicativa: Una historia sin fin. Comunicación popular impresa
Quito: UCLAP (1993), 161 pp.
Successful Bookselling: A Management Training Course
London; Paris: Book House Training Centre; UNESCO (1993), ix, 197 pp.
Writing Better Fundraising Applications: A Practical Guide with Worked Examples, Exercises and Ideas for Worksheets
London: Directory of Social Change, 2nd ed. (1992), 80 pp.
"A good application alone will not get a project funded, but it is an important part of a fundraising approach. This book covers all the stages in the process and offers practical advice, worked examples and exercises." (Catalogue Intermediate Technology Publications 2000)
A Short Guide to Distance Education
Cambridge: International Extension College, reprint (1992), 31 pp.
Overcoming Language Barriers in Television
Manchester: European Institute for the Media (1991), x, 214 pp.
Towards Greater Financial Autonomy: A Manual on Financing Strategies and Techniques for Development NGOs and Community Organizations
Geneva: IRED (1989), 167 pp.
"Presents different strategies that can be adopted by Southern development organisations in order to achieve greater financial autonomy and describes a wide variety of practical techniques that will help organizations to reach this goal." (Catalogue Intermediate Technology Publications 2000)
Telecommunication Tariffs for the Mass Media
Paris: UNESCO (1981), 80 pp.
The Costs of Educational Media: Guidelines for Planning and Evaluation
Beverly Hills, Calif. et al.: Sage (1978), 255 pp.
Cost Accountancy for Printers, Part 2
London: British Federation of Master Printers (1973), 93 pp.
Big Media, Little Media
Washington, DC: Information Center on Instructional Technology (ICIT) (1973), xiii, 333 pp.
"Media for instruction can be characterized as big (expensive) or little (inexpensive), but research evidence suggests that whether a student learns more from one medium than another depends at least as much on how the medium is used as on what medium is used. Thus, this report discusses not only ex
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Preliminary Study of an African Regional Satellite System for Education, Culture and Development
Paris: UNESCO (1973), 107 pp.
"This report is the outcome of an expert mission, undertaken at the request of several Member States in the African region, by Unesco with the co-operation of the International Telecommunication Union and the Economic Commission for Africa. The mission approached its task from the point of view of t
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