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Global South Creator Cultures
New Delhi: Routledge India (2026), x, 196 pp.
"Global South Creator Cultures situates creator labour within the geographic specificities of nation-states and examines the working conditions of social media creators and the geographical challenges of their work, offering a four-part conceptual framework for studying creator cultures. Rather than
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Digital and Social Media in Africa
London: University of Westminster Press (2025), xi, 194 pp.
"This book provides case studies on the strategies used by African governments in monitoring and controlling digital and social media, as well as the implications of such actions for claims about media freedom and freedom of expression. Further, the book examines the human rights challenges posed by
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Mobile Media Use Among Children and Youth in Asia
Dordrecht: Springer (2025), viii, 235 pp.
"This book examines mobile media use among children and youths within an Asian context. By studying the impact of mobile media on children and youth in Asia, it focuses on the explosive growth of mobile media among young people and seeks to understand the potential consequences of mobile media use o
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The Future of Trustworthy Information: Learning from Online Content Creators
Shorenstein Center (2024), 22 pp.
"What emerges most clearly from this comparison of journalists and creators is that journalism has placed many markers of trust in institutional processes that are opaque to audiences, while creators try to embed the markers of trust directly in their interactions with audiences." (Conclusion)
The Platformisation of Consumer Culture: A Digital Methods Guide
Amsterdam: Amsterdam University Press (2024), 282 pp.
"This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategi
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Feel the influence
Act On!; JFF Institut für Medienpädagogik (2024), 2 pp.
De Gruyter Handbook of Media Economics
Berlin: De Gruyter (2024), xix, 566 pp.
"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into
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Digital Platforms and the Global South: Reconfiguring Power Relations in the Cultural Industries
London; New York: Routledge (2024), xiii, 239 pp.
"This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers - including political economists, socio-economists, geographers, media sociologists or anthropologists - who
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Le guide du marketing d’influence. Le secteur, ses métiers et débouchés; Les influenceurs et leurs projets; Les concepts et vocabulaire de référe
Paris: L'Harmattan, 2e éd., augm. et actual. (2023), 112 pp.
"Lifestyle, voyage, politique, sport, culture : tous les secteurs investissent les espaces publicitaires des sites et confient à de nouveaux ambassadeurs le soin de faire connaître auprès de communautés leurs idées, leurs produits, leurs marques. Des acteurs s'organisent dans ce nouvel écosyst
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Digital fit: Influencia de las redes sociales en la alimentación y en el aspecto físico de los menores
Madrid: Fundación MAPFRE; UNIR (2023), 41 pp.
"Las conclusiones generales y aplicables a toda la muestra, independientemente de su edad, sexo y comunidad autónoma, son: 1. TikTok se posiciona como la red social en donde los menores siguen a más influencers, seguida de YouTube e Instagram. 2. El tipo de influencer más seguido son los gamers,
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Mobilizing Social Media Influencers: A European Approach to Oversight and Accountability
Berlin: Deutsche Gesellschaft für Auswärtige Politik (DGAP) (2023), 9 pp.
"Social media influencers impact our collective societal mindset by shaping our thoughts and opinions or setting agendas. Past research on social influence must be unpacked to understand how social media influencers effectively create content using authenticity co mpared to celebrity. Establishing a
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach
London; New York: Routledge (2023), ix, 210 pp.
"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What
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Philippine Digital Cultures: Brokerage Dynamics on YouTube
Amsterdam: Amsterdam University Press (2022), 240 pp.
"Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures,
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Influencer: Die Ideologie der Werbekörper
Bonn: Bundeszentrale für politische Bildung (bpb), Sonderausg. (2022), 191 pp.
"Die zunehmende Digitalisierung der Alltagskommunikation hat in den vergangenen Jahren eine neue Form der Werbung hervorgebracht: Influencer präsentieren ihren Alltag visuell in Bild- oder Videoform auf sozialen Plattformen und geben ihren Followern Tipps zu Themen wie Kosmetik und Schönheit, Gesu
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Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung: Aktuelle Studien und Befunde
Baden-Baden: Nomos (2022), 249 pp.
"Der Band bietet vielfältige Einblicke in die aktuelle kommunikationswissenschaftliche Rezeptions- und Wirkungsforschung rund um das Thema Nachhaltigkeit. Die Beiträge beschäftigen sich etwa damit, wie die Thematik in den (sozialen) Medien verhandelt wird, wie sich verschiedene Botschafts- und Ko
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Politics – Simply Explained? How Influencers Affect Youth’s Perceived Simplification of Politics, Political Cynicism, and Political Interest
International Journal of Press/Politics, volume 27, issue 3 (2022), pp. 738-762
"Social media influencers promote not only products and brands but also their opinions on serious topics like party politics or climate change. These so-called digital opinion leaders may exert a powerful impact on their followers’ political attitudes. Accordingly, we explore new directions to exp
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Wanghong as Social Media Entertainment in China
Cham: Palgrave Macmillan (2021), ix, 197 pp.
"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cu
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Redes sociales y ciudadanía: Hacia un mundo ciberconectado y empoderado
Deep Insights
Huelva: Grupo Comunicar Ediciones; Alfamed (2020), 847 pp.
"Esta es una obra miscelánea que se adentra, desde múltiples perspectivas, en las interacciones entre educación y comunicación por medio de la influencia global de las redes sociales. En un contexto hiperconectado, pero no necesariamente ‘empoderado,’ resulta esencial la formación en compet
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