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Output Type
Analyzing Media Messages: Using Quantitative Content Analysis in Research
New York; London: Routledge, 4th ed. (2019), ix, 224 pp.
"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi
...
Evaluation: A Systematic Approach
Key Guides
Los Angeles et al.: Sage, 8th ed. (2019), xviii, 342 pp.
"Evaluation: A Systematic Approach is the best-selling comprehensive introduction to the field of program evaluation, covering the range of evaluation research activities used in appraising the design, implementation, effectiveness, and efficiency of social programs. Evaluation domains are presented
...
Propaganda & Persuasion
Deep Insights
Los Angeles et al.: Sage, 7th ed. (2019), xv, 400 pp.
"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand inf
...
Being an Evaluator: Your Practical Guide to Evaluation
Key Guides
New York; London: Guilford Press (2019), xvi, 368 pp.
"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl
...
Journalismus.online: Das Handbuch zum Online-Journalismus
Köln: Herbert von Halem Verlag (2019), 421 pp.
"Dieses Handbuch gibt einen umfassenden Überblick über den digitalen Journalismus, wie er sich heute im Internet abspielt. Hektor Haarkötter hat hierfür mehr als 20 Online-Redaktionen und Multimedia-Agenturen in Deutschland besucht und befragt. Die wichtigsten Präsentations- und Darstellungsfor
...
Manual de crítica de cine
Madrid: CEU Ediciones (2019), 257 pp.
" Es cierto que el crítico de cine es por encima de todo un espectador, pero en palabras de François Truffaut, es «un espectador que tiene la necesidad de analizar el propio placer y describirlo». Un crítico de cine es mucho más que alguien que aconseja o desaconseja una película. Debe ser aq
...
How to Market Books
Key Guides
London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b
...
International Communication: Continuity and Change
London et al.: Bloomsbury Academic, 3rd ed. (2019), xxii, 369 pp.
"This book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and interna
...
Wie ein Buch entsteht: Einführung in den Buchverlag
Darmstadt: Wissenschaftliche Buchgesellschaft (wbg), 10., völlig überarb. Aufl. (2019), 239 pp.
"Dieses Standardwerk zur Entstehung eines Buchs hat Tausenden von Berufsanfängern und Interessierten als detaillierte und fundierte Einführung in die Verlagsarbeit gedient. Die vorliegende zehnte Auflage knüpft an die bewährte praxisorientierte Übersicht über alle Arbeitsbereiche eines Buchver
...
Liderazgo estratégico y gestión de la comunicación
Pamplona: EUNSA (2019), 322 pp.
"La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, tambi
...
"Ob Youtube-Clips, Doku-Formate, Musikvideos, Fernsehinterviews oder Kurzspielfilme: Um eigene Filmprojekte erfolgreich umzusetzen, braucht es mehr als eine Idee und eine Kamera. Thomas Strauch und Carsten Engelke erklären die zentralen Aspekte der praktischen Ästhetik und machen in einfachen Übu
...
Media Ethics: Issues and Cases
Lanham; Boulder: Rowman & Littlefield, 9th ed. (2019), xv, 380 pp.
"The ninth edition of Media Ethics: Issues and Cases has been updated to reflect the most pressing ethical issues in media. Featuring 25 new cases on hot topic issues from fake news to drones and a new chapter on social justice, this authoritative case book gives students the tools to make ethical d
...
Outcome Harvesting: Principles, Steps, and Evaluation Applications
Charlotte, NC: Information Age Publishing (2019), xxvii, 232 pp.
"Beginning in 2002, working closely with co-evaluators and commissioners of evaluations, the author developed Outcome Harvesting to enable evaluators, grant makers, and managers to identify, formulate, verify, and make sense of changes that interventions have influenced in a broad range of cuttingâ
...
À l'ère du numérique, sommes-nous encore des humains ? L'interculturel en action
Paris: L'Harmattan (2019), 142 pp.
"Ce livre aborde de manière originale les difficiles relations interculturelles, plus particulièrement les questions du vivre ensemble dans le contexte actuel où le numérique est omniprésent et la diversité culturelle de plus en plus grande. Les deux auteures ont pu constater, à partir de leu
...
Environment, Media and Communication
London; New York: Routledge, 2nd ed. (2019), xv, 244 pp.
"The second edition of Environment, Media and Communication builds on the first edition's framework for analysing and understanding media and communication roles in the politics of the environment. It draws on the significant and continuing growth and advances in the field of environmental communica
...
An Integrated Approach to Communication Theory and Research
Deep Insights
New York; London: Routledge, 3rd ed. (2019), xvii, 590 pp.
"An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area
...
Navigating Social Journalism: A Handbook for Media Literacy and Citizen Journalism
New York; London: Routledge (2019), viii, 322 pp.
Grundwissen Radio: Eine Chronik des Massenmediums
München: UVK (2019), 184 pp.
"Radio umgibt, begleitet und unterhält uns seit rund 100 Jahren. Selbst im digitalen Zeitalter besteht es und verliert keineswegs an Attraktivität. Hans-Jürgen Krug vermittelt prägnant alles Wissenswerte und zeichnet die Geschichte des Radios von den Anfängen bis zur heutigen Zeit nach. Dabei g
...
Doing Digital Methods
Los Angeles et al.: Sage (2019), xviii, 308 pp.
"Teaching the concrete methods needed to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time, this is the essential guide to the state of the art in researching the natively digital. With explanation of context and techniques and
...
The Handbook of Communication Skills
London; New York: Routledge, 4th ed. (2019), xi, 628 pp.
"This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense attention. Recent research showing the potency of communication skills for success in many walks of life has stimulated considerable interest in this area, b
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