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Output Type
Grundwissen Radio: Eine Chronik des Massenmediums
München: UVK (2019), 184 pp.
"Radio umgibt, begleitet und unterhält uns seit rund 100 Jahren. Selbst im digitalen Zeitalter besteht es und verliert keineswegs an Attraktivität. Hans-Jürgen Krug vermittelt prägnant alles Wissenswerte und zeichnet die Geschichte des Radios von den Anfängen bis zur heutigen Zeit nach. Dabei g
...
The Handbook of Communication Skills
London; New York: Routledge, 4th ed. (2019), xi, 628 pp.
"This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense attention. Recent research showing the potency of communication skills for success in many walks of life has stimulated considerable interest in this area, b
...
Así se hace un libro
Key Guides
Barcelona: Arpa (2019), 196 pp.
"Este libro pretende explicarse a sí mismo, mostrar al lector cómo es y transcurre una parte de su propio proceso de gestación y alumbramiento, y explicarle con detalle cómo se diseña y ejecuta gráficamente hasta ver la luz en la imprenta y llegar a sus manos. Pero no ha sido concebido para cu
...
Process-Tracing Methods: Foundations and Guidelines
Ann Arbor: University of Michigan Press, 2nd ed. (2019), x, 318 pp.
"Process-tracing in social science is a method for studying causal mechanisms linking causes with outcomes. This enables the researcher to make strong inferences about how a cause (or set of causes) contributes to producing an outcome. In this extensively revised and updated edition, Derek Beach and
...
"The collection of essays in this volume seek among other things to draw attention to the virtues of conflict-sensitive journalism as a way of transforming the negative effects of ‘war’ journalism. Contributors to the handbook include journalists drawn from the following countries: eSwatini, Les
...
Liderazgo estratégico y gestión de la comunicación
Pamplona: EUNSA (2019), 322 pp.
"La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, tambi
...
Teaching in a Digital Age: Guidelines for Designing Teaching and Learning
Key Guides
Vancouver: Tony Bates Associates, 2nd ed. (2019), 767 pp.
"The book examines the underlying principles that guide effective teaching in an age when all of us, and in particular the students we are teaching, are using technology. A framework for making decisions about your teaching is provided, while understanding that every subject is different, and every
...
Media Ethics: Issues and Cases
Lanham; Boulder: Rowman & Littlefield, 9th ed. (2019), xv, 380 pp.
"The ninth edition of Media Ethics: Issues and Cases has been updated to reflect the most pressing ethical issues in media. Featuring 25 new cases on hot topic issues from fake news to drones and a new chapter on social justice, this authoritative case book gives students the tools to make ethical d
...
Wie ein Buch entsteht: Einführung in den Buchverlag
Darmstadt: Wissenschaftliche Buchgesellschaft (wbg), 10., völlig überarb. Aufl. (2019), 239 pp.
"Dieses Standardwerk zur Entstehung eines Buchs hat Tausenden von Berufsanfängern und Interessierten als detaillierte und fundierte Einführung in die Verlagsarbeit gedient. Die vorliegende zehnte Auflage knüpft an die bewährte praxisorientierte Übersicht über alle Arbeitsbereiche eines Buchver
...
Doing Digital Methods
Los Angeles et al.: Sage (2019), xviii, 308 pp.
"Teaching the concrete methods needed to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time, this is the essential guide to the state of the art in researching the natively digital. With explanation of context and techniques and
...
Understanding Cyber-Warfare: Politics, Policy and Strategy
Deep Insights
London; New York: Routledge, 2nd ed. (2019), x, 296 pp.
"This textbook offers an accessible introduction to the historical, technical, and strategic context of global cyber conflict. The second edition has been revised and updated throughout, with three new chapters. Cyber warfare involves issues of doctrine, strategy, policy, international relations (IR
...
Being an Evaluator: Your Practical Guide to Evaluation
Key Guides
New York; London: Guilford Press (2019), xvi, 368 pp.
"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl
...
Major Theories of Media Effects
New York: Peter Lang (2019), xvii, 306 pp.
"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification
...
De la publicidad a la comunicación persuasiva integrada: Estrategia y empatía
Madrid: ESIC Editorial (2019), 416 pp.
"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
...
An Integrated Approach to Communication Theory and Research
Deep Insights
New York; London: Routledge, 3rd ed. (2019), xvii, 590 pp.
"An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area
...
Analyzing Media Messages: Using Quantitative Content Analysis in Research
New York; London: Routledge, 4th ed. (2019), ix, 224 pp.
"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi
...
Public Diplomacy: Messung, Entstehung und Gestaltung von Landesimages
Köln: Herbert von Halem Verlag (2019), 269 pp.
"Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, Entstehung und Gestaltung von Landesimages und geben Antworten auf die folgenden Leitfragen: Welche Aspekt
...
Mobile-First Journalism: Producing News for Social and Interactive Media
London; New York: Routledge (2019), xiv, 223 pp.
Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire
...
Environment, Media and Communication
London; New York: Routledge, 2nd ed. (2019), xv, 244 pp.
"The second edition of Environment, Media and Communication builds on the first edition's framework for analysing and understanding media and communication roles in the politics of the environment. It draws on the significant and continuing growth and advances in the field of environmental communica
...
Podcasting! Von erfahrenen Podcastern lernen
Bonn: Rheinwerk (2019), 424 pp.
"Sie planen schon länger einen eigenen Podcast? Sie möchten mit Ihrem bestehenden Angebot mehr Menschen erreichen? In dieser Anleitung werden Sie fündig. Alle Aspekte des Podcastings werden umfassend und anschaulich dargestellt, von der Formatfindung über Fragen der Produktion und Aufzeichnung b
...
