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Output Type
Process-Tracing Methods: Foundations and Guidelines
Ann Arbor: University of Michigan Press, 2nd ed. (2019), x, 318 pp.
"Process-tracing in social science is a method for studying causal mechanisms linking causes with outcomes. This enables the researcher to make strong inferences about how a cause (or set of causes) contributes to producing an outcome. In this extensively revised and updated edition, Derek Beach and
...
Influencer-Marketing: Strategie, Briefing, Monitoring
Bonn: Rheinwerk (2019), 301 pp.
"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market
...
Journalisme mobile: Usages informationnels, stratégies éditoriales et pratiques journalistiques
Louvain-La-Neuve: De Boeck (2019), 279 pp.
"Le mobile et les réseaux sociaux ont profondément transformé notre consommation d’information, impactant également la manière dont elle est produite et diffusée. Ce manuel retrace cette évolution et donne des pistes concrètes aux (futurs) journalistes pour intégrer au mieux le mobile dan
...
Reporting Inequality: Tools and Methods for Covering Race and Ethnicity
New York; London: Routledge (2019), xii, 299 pp.
"Under increasingly intense newsroom demands, reporters often find it difficult to cover the complexity of topics that deal with racial and social inequality. This path-breaking book lays out simple, effective reporting strategies that equip journalists to investigate disparity's root causes. Chapte
...
The Palgrave Handbook of Methods for Media Policy Research
Key Guides
Cham: Palgrave Macmillan (2019), xxvi, 681 pp.
"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals
...
Mobile-First Journalism: Producing News for Social and Interactive Media
London; New York: Routledge (2019), xiv, 223 pp.
Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire
...
Méthodes empiriques de recherche en communication
Bruxelles: De Boeck, 2nd ed. (2019), 286 pp.
Así se hace un libro
Key Guides
Barcelona: Arpa (2019), 196 pp.
"Este libro pretende explicarse a sí mismo, mostrar al lector cómo es y transcurre una parte de su propio proceso de gestación y alumbramiento, y explicarle con detalle cómo se diseña y ejecuta gráficamente hasta ver la luz en la imprenta y llegar a sus manos. Pero no ha sido concebido para cu
...
Podcasting! Von erfahrenen Podcastern lernen
Bonn: Rheinwerk (2019), 424 pp.
"Sie planen schon länger einen eigenen Podcast? Sie möchten mit Ihrem bestehenden Angebot mehr Menschen erreichen? In dieser Anleitung werden Sie fündig. Alle Aspekte des Podcastings werden umfassend und anschaulich dargestellt, von der Formatfindung über Fragen der Produktion und Aufzeichnung b
...
Society and the Internet: How Networks of Information and Communication Are Changing Our Lives
Oxford: Oxford University Press, 2nd ed. (2019), xxx, 438 pp.
"How is society being reshaped by the continued diffusion and increasing centrality of the Internet in everyday life and work? Society and the Internet provides key readings for students, scholars, and anyone with a serious interest in understanding the interactions of the Internet and society. Spaw
...
De la publicidad a la comunicación persuasiva integrada: Estrategia y empatía
Madrid: ESIC Editorial (2019), 416 pp.
"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
...
Major Theories of Media Effects
New York: Peter Lang (2019), xvii, 306 pp.
"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification
...
Communicating the Environment to Save the Planet: A Journey Into Eco-Communication
Deep Insights
Cham: Springer (2019), xxii, 440 pp.
"This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The
...
Understanding Cyber-Warfare: Politics, Policy and Strategy
Deep Insights
London; New York: Routledge, 2nd ed. (2019), x, 296 pp.
"This textbook offers an accessible introduction to the historical, technical, and strategic context of global cyber conflict. The second edition has been revised and updated throughout, with three new chapters. Cyber warfare involves issues of doctrine, strategy, policy, international relations (IR
...
Global Journalism: An Introduction
London: Red Globe Press; Macmillan International Higher Education (2019), xxii, 282 pp.
"Providing a truly comprehensive overview of international journalism and global news reporting in the digital age, this new introductory textbook surveys the full variety of contexts that journalists around the world operate in; the challenges and pressures they face; their journalistic practices;
...
"The collection of essays in this volume seek among other things to draw attention to the virtues of conflict-sensitive journalism as a way of transforming the negative effects of ‘war’ journalism. Contributors to the handbook include journalists drawn from the following countries: eSwatini, Les
...
Teaching in a Digital Age: Guidelines for Designing Teaching and Learning
Key Guides
Vancouver: Tony Bates Associates, 2nd ed. (2019), 767 pp.
"The book examines the underlying principles that guide effective teaching in an age when all of us, and in particular the students we are teaching, are using technology. A framework for making decisions about your teaching is provided, while understanding that every subject is different, and every
...
Medienbildung in Schule und Unterricht: Grundlagen und Beispiele
Bad Heilbrunn: Verlag Julius Klinkhardt, 2., vollständig überarb. und aktual. Aufl. (2019), 399 pp.
"Die Medienlandschaft bietet mit ihren digitalen Grundlagen vielfältige Möglichkeiten der Information und des Lernens, der Analyse und der Simulation, der Unterhaltung und des Spiels, des Austausches und der Kooperation, der Inanspruchnahme von Dienstleistungen sowie der Steuerung und Kontrolle. D
...
Public Diplomacy: Messung, Entstehung und Gestaltung von Landesimages
Köln: Herbert von Halem Verlag (2019), 269 pp.
"Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, Entstehung und Gestaltung von Landesimages und geben Antworten auf die folgenden Leitfragen: Welche Aspekt
...
Medienethik
München: UVK (2019), 320 pp.
"Im Grundlagenbereich bietet der Band einen umfassenden, teils eklektischen Überblick über die Grundlagen von Ethik und Medienethik. Diese Zugangsweise führt einerseits zu einem brauchbaren Fundus von Positionen und Quellen und kann als Startpunkt für vertiefte Auseinandersetzungen dienen. Ander
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