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Language
Document type
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Countries
Authors & Publishers
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Methods applied
Output Type
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
Grundwissen Internet
München: UVK (2022), 230 pp.
"Joan Kristin Bleicher beleuchtet umfassend zentrale Aspekte der Medialität des Internets. Im Fokus stehen dabei nicht nur Rahmenbedingungen und die historische Entwicklung. Es werden auch Angebotsschwerpunkte, theoretische Fragen, Ästhetik, Nutzungs- und Wirkungspotenziale des Internets sowie Reg
...
Impact Evaluation in International Development: Theory, Methods and Practice
Key Guides
Washington, DC: World Bank (2022), xix, 401 pp.
"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th
...
Lernprozesse digital unterstützen: Ein Methodenbuch für den Unterricht
Weinheim; Basel: Beltz, 2. Aufl. (2022), 153 pp.
"Das vorliegende Methodenbuch zeigt Möglichkeiten auf, wie das Potenzial digitaler Medien anhand unterschiedlicher Lernprozesse wie individualisiertem, kollaborativem/kooperativem, inklusivem, gamebasiertem/gamifiziertem sowie immersivem Lernen sinnvoll genutzt werden kann. Es werden jeweils die di
...
Poverty Mapping: Innovative Approaches to Creating Poverty Maps with New Data Sources
Washington, DC: World Bank (2022), 48 pp.
Making Radio and Podcasts: A Practical Guide to Working in Radio in the Digital Age
Key Guides
London; New York: Routledge, 4th ed. (2022), xviii, 319 pp.
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved
...
La formazione dei catechisti nell'era del cyberspazio: Nuovi processi formativi per catechisti
Todi: Tau Editrice (2022), 248 pp.
"L’avvento dell’era digitale ha interessato sempre più il settore di ricerca delle scienze della comunicazione con notevoli ricadute anche in campo catechetico. Questo libro prova a rispondere all’esigenza di formare una nuova figura di catechista chiamato ad interagire con i “soggetti digi
...
Handbuch zur Evaluation: Eine praktische Handlungsanleitung
Münster: Waxmann (2022), 516 pp.
"Ziel dieses Buches ist es, kompakt und nutzerfreundlich Grundkenntnisse für die Planung, Durchführung und Anwendung von Evaluationen zu vermitteln. Hierfür greift es auf die inhaltlichen Konzepte und Unterlagen zahlreicher Kurse zur Evaluation im In- und Ausland zurück. Das Buch richtet sich an
...
Environmental Communication and the Public Sphere
Deep Insights
Thousand Okas et al.: Sage, 6th ed. (2022), xxix, 358 pp.
"The best-selling Environmental Communication and the Public Sphere provides a comprehensive introduction to the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment. Authors Phae
...
Evaluation in Today's World: Respecting Diversity, Improving Quality, and Promoting Usability
Los Angeles; London; New Delhi: Sage (2021), xxvi, 553 pp.
"This timely and comprehensive textbook covers theoretical and practical issues related to evaluation of programs, particularly social programs and projects, with an emphasis on viewing evaluation topics through a social justice, diversity, and inclusive perspective. It provides students with an equ
...
A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
London; New York: Routledge, 3rd ed. (2021), xiii, 512 pp.
"Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts
...
Information Visualization: Perception for Design
Cambridge, MA: Elsevier, 4th ed. (2021), xix, 538 pp.
"Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved c
...
The Economics of Digital Transformation: The Disruption of Markets, Production, Consumption, and Work
London; New York: Routledge (2021), xix, 283 pp.
"The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threate
...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
...
Grundlagen der globalen Kommunikation: Medien - Systeme - Lebenswelten
München; Tübingen: UVK (2021), 432 pp.
"Das Handbuch bietet die erste Gesamtübersicht aller wesentlichen Felder der globalen Kommunikation in organisierten Sozialsystemen (Massenmedien, Politik, Wirtschaft, Zivilgesellschaft) und Lebenswelten (Netzgemeinschaften, Kleingruppen, Individuum) auf einer einheitlichen und interdisziplinären
...
Global Journalism: Understanding World Media Systems
Lanham et al.: Rowman & Littlefield (2021), xv, 239 pp.
"[This book] provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book offers an up-to-date, thorough overview o
...
Media Theories and Approaches: A Global Perspective
New York: Palgrave Macmillan, corrected version (2021), xx, 339 pp.
Media Law Handbook for Southern Africa, Vol. 2
Key Guides
Johannesburg: Konrad-Adenauer-Stiftung (KAS), 2nd ed. (2021), xxxv, 334 pp.
The Public Relations Handbook
London, New York: Routledge, 6th ed. (2021), xv, 423 pp.
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-prof
...
Discurso mediático
Covilhã: Universidade da Beira Interior (2021), 249 pp.
"Em seis pequenos capítulos, com mais de 40 ilustrações, é traçado um percurso pelos meandros do Discurso Mediático desde a definição de Texto e Discurso, passando pela caracterização do Discurso Mediático, pelos princípios intertextual e multimodal de construção discursiva, pelos resu
...
