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Language
Document type
131
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Werbewirkungsmessung: Hintergründe, Methoden, Möglichkeiten und Grenzen
München: Verlag Reinhard Fischer (1999), 203 pp.
Ética e meios de comunicação
São Paulo: Paulinas (1999), 720 pp.
Qualitative Evaluation: Introducing Qualitative Methods
London: Sage (1999), 226 pp.
Introduction à l'analyse de la télévision
Paris: Ellipses (1999), 176 pp.
Radio Drama: Theory and Practice
London; New York: Routledge (1999), xi, 296 pp.
"Radio Drama brings together the practical skills needed for radio drama, such as directing, writing and sound design, with media history and communication theory. From the early audio broadcasts of 1914 and the development of General Electric’s New York WGY station in 1922, through Orson Welles
...
The Independent Video Producer: Establishing a Profitable Video Business
Oxford: Focal Press (1999), xvii, 224 pp.
"The Independent Video Producer details the process of forming an independent business and provides specific information about the considerations that must be kept in mind when setting up shop in the video world. It examines the basic business, management, and communication skills you will need to b
...
The Art of the Storyboard: Storyboarding for Film, TV, and Animation
Boston et al.: Focal Press (1999), 223 pp.
"The Art of the Storyboard shows beginners how to conceptualize and render the drawings that will communicate continuity to the cinematographer, set designer, and special effects supervisor, or to create the skeletal outline around which an animated program is developed. Using sketches of shots from
...
Copyright and Neighbouring Rights
Deep Insights
Paris: UNESCO (1999), 918 pp.
"This work is not just another monograph on copyright and neighbouring rights. It represents a fundamental contribution to study of this discipline made, in response to UNESCO’s request, by the eminent specialist on the subject, Professor Delia Lipszyc [...] UNESCO’s programme for the promotion
...
Die Infografik
Konstanz: UVK Medien (1999), 460 pp.
"Karten, Diagramme und Schnittzeichnungen kamen vor wenigen Jahren in Zeitungen und Zeitschriften kaum vor. Inzwischen haben Infografiken in den Printmedien und im Internet einen Siegeszug angetreten. Martin Liebig beschreibt anhand von zahlreichen Beispielen das neue Darstellungsmittel in seinem ge
...
La televisión económica: Financiación, estrategias y mercados
Barcelona: Gedisa (1999), 220 pp.
Gestión de radio y TV
Santiago de Chile: Ediciones Universidad Católica de Chile (1999), 216 pp.
"El lector encontrará en un lenguaje sencillo, de manera precisa y detallada los cómos del proceso de realización de sus series favoritas." (Contratapa)
Television Production
Oxford: Focal Press, 13th ed. (1999), xvi, 635 pp.
"Television Production offers you a very practical guide to professional TV and video production techniques. Here you will find straightforward description and explanations of the equipment you will use, and discover the best ways to use it. You will also learn how to anticipate and quickly overcome
...
Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation
Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.
"Die Elemente der Kommunikationspolitik, in den einschlägigen Marketing-Kompendien nur abrißhaft dargestellt, erfahren in diesem Buch eine eingehende, direkt an den praktischen Erfordernissen orientierte Darstellung. Dargestellt werden die u.a. die Elemente des Briefing, die Erstellung des Werbeko
...
Seeing Through the Media: A Religious View of Communications and Cultural Analysis
Harrisburg, PA: Trinity Press International (1998), x, 213 pp.
"[This book] puts basic skills of cultural analysis into the hands of ordinary persons, particularly those who gather with others guided by a religious tradition to worship God. These skills include: a rehtinking of the word culture itself; finding the usually anonymous names and faces behind any el
...
Internet à l'usage des journalistes africains
Paris: Karthala; Panos Paris (1998), 95 pp.
"L'objectif majeur de cet ouvrage est de répondre à toutes les questions que se posent les journalistes africains sur l'utilisation d'Internet dans leur contexte professionnel quotidien. Quelles sont les spécificités de l'usage d'Internet en Afrique ? Où et comment trouver des médias et des co
...
Media Research Techniques
Thousand Oakes et al.: Sage, 2nd ed. (1998), viii, 175 pp.
"The book is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in so doing they learn various ways of conducting communication research both in theory and practice. The author has added new chapters on experimentation, historica
...
Alles Seife: Ein Arbeitsheft zur Analyse von soap operas
Köln: RTL-Television (1998), 139 pp.
Finding Out Fast: Investigative Skills for Policy and Development
London: Sage (1998), 376 pp.
"Recognizing that policy decisions are typically made under pressure of time and on the basis of incomplete data or with limited resources with which to obtain information, the authors provide guidance on how to locate, evaluate and use relevant information, fast. This book is essential reading for
...
