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Language
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129
26
17
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation
Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.
"Die Elemente der Kommunikationspolitik, in den einschlägigen Marketing-Kompendien nur abrißhaft dargestellt, erfahren in diesem Buch eine eingehende, direkt an den praktischen Erfordernissen orientierte Darstellung. Dargestellt werden die u.a. die Elemente des Briefing, die Erstellung des Werbeko
...
"El lector encontrará en un lenguaje sencillo, de manera precisa y detallada los cómos del proceso de realización de sus series favoritas." (Contratapa)
Droit, déontologie et éthique des médias
Paris: Groupe de recherche et d’échanges technologiques (GRET) (1998), 164 pp.
"Ce manuel est destiné à apporter aux journalistes et à leurs employeurs les données essentielles pour comprendre ou pratiquer un journalisme pertinent et responsable, respectueux des limites légales et morales nécessaires à l'exercice de cette profession, tout en dénonçant les abus dont il
...
Image-Based Research: A Sourcebook for Qualitative Researchers
London; Bristol: Falmer Press (1998), 318 pp.
"The first part of this book is concerned mainly with theoretical issues, and deals with the use of images in anthropology, sociology and psychology. The second section focuses on image-oriented qualitative research methodology, while the final part of the book is devoted to more practical concerns,
...
International Radio Journalism: History, Theory and Practice
London: Routledge (1998), 308 pp.
"Radio journalists have witnessed much of the history of the twentieth century. From early documentary recordings, to the ground-breaking war reporting of Ed Murrow and Richard Dimbleby, to the sophisticated commentaries of Alistair Cooke and reporters such as Fergal Keane, International Radio Journ
...
Outcomes and Impact: Evaluating Change in Social Development
Oxford: International NGO Training and Research Centre (INTRAC) (1998), 177 pp.
"Building on the experience of many different agencies, this book provides a comprehensive discussion of the difficulties, dilemmas and opportunities of understanding the outcomes of social development programmes and projects. The book shows that while there are no easy solutions to evaluating impac
...
Finding Out Fast: Investigative Skills for Policy and Development
London: Sage (1998), 376 pp.
"Recognizing that policy decisions are typically made under pressure of time and on the basis of incomplete data or with limited resources with which to obtain information, the authors provide guidance on how to locate, evaluate and use relevant information, fast. This book is essential reading for
...
Seeing Through the Media: A Religious View of Communications and Cultural Analysis
Harrisburg, PA: Trinity Press International (1998), x, 213 pp.
"[This book] puts basic skills of cultural analysis into the hands of ordinary persons, particularly those who gather with others guided by a religious tradition to worship God. These skills include: a rehtinking of the word culture itself; finding the usually anonymous names and faces behind any el
...
Internet à l'usage des journalistes africains
Paris: Karthala; Panos Paris (1998), 95 pp.
"L'objectif majeur de cet ouvrage est de répondre à toutes les questions que se posent les journalistes africains sur l'utilisation d'Internet dans leur contexte professionnel quotidien. Quelles sont les spécificités de l'usage d'Internet en Afrique ? Où et comment trouver des médias et des co
...
Media Research Techniques
Thousand Oakes et al.: Sage, 2nd ed. (1998), viii, 175 pp.
"The book is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in so doing they learn various ways of conducting communication research both in theory and practice. The author has added new chapters on experimentation, historica
...
Alles Seife: Ein Arbeitsheft zur Analyse von soap operas
Köln: RTL-Television (1998), 139 pp.
Intercultural Communication: An Introduction
Thousand Oaks: Sage, 2nd ed. (1998), 489 pp.
Éléments d'informatique générale
Kinshasa: Faculté Catholique de Kinshasa (1997), 288 pp.
ABC des Fernsehens
Konstanz: UVK Medien (1997), 487 pp.
"In diesem Handbuch wird das Fernsehen durchschaubar gemacht von Autoren, die selbst dort arbeiten und solchen, die es beobachten und darüber reflektieren. Sie zeigen die Unterschiede zu anderen Medien, betrachten die Zuschauer als Kunden und Kritiker, erläutern Programmfelder und -formen, stellen
...
Droit d'auteur et droits voisins
Deep Insights
Paris: UNESCO (1997), 901 pp.
"La version française de cet ouvrage publié en espagnol en 1993 entre dans le cadre de la promotion de cet enseignement at apporte une contribution fondamentale à l'étude de ce droit. L'auteur, éminente spécialiste, a su structurer la matière de cet ouvrage en un manuel d'enseignement. Elle a
...
Media Education Assessment Handbook
Mahwah, NJ: Lawrence Erlbaum Associates (1997), xi, 364 pp.
Lehrbuch der Film- und Fernsehregie
Frankfurt am Main: Zweitausendeins (1997), xiv, 477 pp.
Cross-Cultural Filmmaking: A Handbook for Making Documentary and Ethnographic Films and Videos
Berkeley: University of California Press (1997), 555 pp.
"This extraordinary handbook was inspired by the distinctive concerns of anthropologists and others who film people in the field. The authors cover the practical, technical, and theoretical aspects of filming, from fundraising to exhibition, in lucid and complete detail―information never before as
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