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"Der Autor arbeitete als Lektor und Dramaturg. Er hat eine Professur an der Filmakademie Baden-Württemberg im Fachbereich Drehbuch inne. "In diesen Leitfaden fließen nicht nur Schneiders eigene Erfahrungen aus seiner zehnjährigen Lehrtätigkeit ein, sondern auch die Essenz der wichtigsten und for ... more

Visual Methods in Social Research

London et al.: Sage (2001), xvi, 201 pp.
"This book aims to provide a brief account of some of the ways in which social scientists can incorporate visual images (of various kinds) into their research, together with a discussion of why they might wish to. The emphasis is very much on the use of visual materials as one among several research ... more
"Como sao feitos os programas de televisao? Quem sao os profissionais que trabalham na TV e o que fazem? Como funciona a engrenagem desse circo eletronico? Nossa televisao e uma das melhores do mundo, mas quase nao temos livros que expliquem como ela funciona. Daniel Filho - um dos maiores diretores ... more

Associated Press Guide to Photojournalism

New York et al.: McGraw-Hill, 2nd ed. (2001), 223 pp.
"Written by noted AP photographer and photoeditor Brian Horton, this is an insider's manual to one of the most glamorous and exciting media professions. Emphasizing the creative process behind the photojournalist's art, Brian Horton draws upon his three decades of experience, as well as the experien ... more

Media Law

London; Sydney: Cavendish Publishing (2000), xxxviii, 570 pp.
"The aim of this book is to analyse media law in relation to specific areas,both in terms of its practical application and its theoretical framework. Part 1 concentrates on the regulation of media content and is largely written from a pro media point of view. Its central tenet is how far does the En ... more
"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah ... more
"Addressing the use of communication (interpersonal, folk, traditional, group, organizational, and mass media) in the development process, this book discusses some of the conceptual and theoretical basis for integrating communication effectively into development plans and execution. It also examines ... more
"Written by television trainers who run their own courses on Multiskilling, this book offers a comprehensive introduction to the broad range of skills and technical knowledge required in this industry. It details all the essential information you need to know, acting as an on-the-job reference sourc ... more
"Dieses Lese- und Arbeitsbuch beleuchtet einen Großteil der Fragen über die "Chance und Risiken der Mediengesellschaft" von einem klaren Standpunkt aus: dem christlichen Verständnis von Kommunikation und dem dahinterstehenden christlichen Menschenbild. Die Autoren liefern dazu Hintergrundinformat ... more
"The new edition of textbook that explains the techniques of advertising, news, documentary, and fiction writing for radio, television, and the Internet. Hilliard provides examples of real scripts and storyboards throughout to explain his material." (Publisher description)