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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Advertising: Principles and Practice
Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
Introduction to Digital Libraries
London: Facet Publishing (2003), xv, 359 pp.
Ojos bien abiertos: El lenguaje de las imágenes en movimiento
Lima: Universidad de Lima (2003), 270 pp.
Intellectual Property: A Power Tool for Economic Growth
Geneva: World Intellectual Property Organization (WIPO) (2003), 377 pp.
"This book is designed to be a practical guide to the use of intellectual property as a "power tool" for economic growth and wealth creation. Its aim is to give the interested non-specialist an understanding of how intellectual property, such as patents, trademarks and copyright have become increasi
...
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Editar para ganar: Estrategias de administración editorial
México, DF: Fondo de Cultura Económica (FCE); CONACULTA-FONCA (2003), xxvi, 356 pp.
"Esta obra está pensada para ayudar al editor, nuevo o experimentado, a concebir integralmente las diversas áreas del quehacer editorial; crear estructuras y procedimientos administrativos que permitan un desarrollo editorial congruente y controlado; establecer criterios financieros adecuados medi
...
Internet-Journalismus
Konstanz: UVK, 3., überarb. und erw. Aufl. (2002), 486 pp.
Outcome-based evaluation
New York; London: Kluwer Academic, 2nd ed. (2002), xvi, 271 pp.
"This book is the product of 30 years of experience with program evaluation. During this time, both service recipients and educational and social programs have experienced major cultural and political shifts in service delivery philosophy, including a focus on quality, mainstreaming, deinstitutional
...
Public Diplomacy
London: Foreign Policy Centre (2002), viii, 182 pp.
Grundkurs Filmanalyse
München: Fink (2002), 222 pp.
Handbuch der Film- und Fernseh-Produktion: Psychologie - Gestaltung - Technik
München: TR-Verlagsunion, 5., völlig überarb. Aufl. (2002), 363 pp.
Fundamentals of Organizational Communication: Knowledge, Sensitivity, Skills, Values
Boston: Allyn and Bacon, 5th ed. (2002), 496 pp.
The Anthropology of Media: A Reader
Malden, Mass.; Oxford: Blackwell (2002), 416 pp.
Television Studies
London: British Film Institute (bfi) (2002), xi, 160 pp.
Comunicación para el desarrollo sostenible
La Paz: Plural Editores; LIDEMA (2002), 84 pp.
Fernsehjournalismus: Ein Handbuch für Ausbildung und Praxis
München: List, 6., akt. Aufl. (2002), 487 pp.
Manuel de journalisme: écrire pour le journal
Paris: La Découverte (2002), 447 pp.
"Le journalisme consiste à recueillir et à traiter des informations à destination d'un public. Pour jouer son rôle de médiateur entre la réalité sociale et ce public, le journaliste doit maîtriser un certain nombre de techniques, acquérir un savoir-faire. Ce manuel, aujourd'hui sans équiva
...
