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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Intellectual Property: A Power Tool for Economic Growth
Geneva: World Intellectual Property Organization (WIPO) (2003), 377 pp.
"This book is designed to be a practical guide to the use of intellectual property as a "power tool" for economic growth and wealth creation. Its aim is to give the interested non-specialist an understanding of how intellectual property, such as patents, trademarks and copyright have become increasi
...
Audience Economics: Media Institutions and the Audience Marketplace
New York: Columbia University Press (2003), x, 235 pp.
Editar para ganar: Estrategias de administración editorial
México, DF: Fondo de Cultura Económica (FCE); CONACULTA-FONCA (2003), xxvi, 356 pp.
"Esta obra está pensada para ayudar al editor, nuevo o experimentado, a concebir integralmente las diversas áreas del quehacer editorial; crear estructuras y procedimientos administrativos que permitan un desarrollo editorial congruente y controlado; establecer criterios financieros adecuados medi
...
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Géneros informativos en televisión
Lima: Universidad de Lima (2003), 268 pp.
"Desde sus primeras emisiones, la televisión tuvo en la información su principal materia prima para elaborar su versión sobre la realidad, así como su específica forma de comunicar hechos, noticias y conocimientos. En este libro, tanto los programas periodísticos, culturales y de debate como s
...
Medienmanagement: Aufgaben und Lösungen
München: Oldenbourg (2003), 531 pp.
"Da die Medienwirtschaft zu den jüngeren Disziplinen der Wirtschaftswissenschaften gehört, existieren bisher nur wenige akademische Lehrbücher, in denen Studenten Aufgaben mit Lösungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum
...
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Intercultural Competence: Interpersonal Communication Across Cultures
Boston: Allyn and Bacon, 4th ed. (2003), 384 pp.
Medienethik: Ein Arbeitsbuch
Tübingen; Basel: Franke (2003), xii, 240 pp.
"Das Werkbuch füllt eine wichtige Lücke: einerseits bietet es eine knappe und präzise Einführung in die Medienethik, andererseits präsentiert es aussagekräftige, durch Leitfragen miteinander verbundene Arbeitstexte, die zur eigenständigen Auseinandersetzung anregen." (Rezension von Adrian Hol
...
Medienpädagogik: Eine Einführung in Theorie und Praxis
Paderborn: Schöningh (2003), 473 pp.
Introduction to Digital Libraries
London: Facet Publishing (2003), xv, 359 pp.
Ojos bien abiertos: El lenguaje de las imágenes en movimiento
Lima: Universidad de Lima (2003), 270 pp.
Estrategias de comunicación para gobiernos
Buenos Aires: La Crujía, 2nd ed. (2003), 262 pp.
Journalismus: Das Hand- und Lehrbuch
Frankfurt am Main: FAZ-Institut (2003), 392 pp.
Mediendidaktik: Neue Medien in Lehr- und Lernprozessen
München: Ernst Reinhardt Verlag (2003), 198 pp.
International Communication: Concepts and Cases
Belmont: Thomson Wadsworth (2003), xvii, 297 pp.
