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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Intellectual Property: A Power Tool for Economic Growth
Geneva: World Intellectual Property Organization (WIPO) (2003), 377 pp.
"This book is designed to be a practical guide to the use of intellectual property as a "power tool" for economic growth and wealth creation. Its aim is to give the interested non-specialist an understanding of how intellectual property, such as patents, trademarks and copyright have become increasi
...
Journalismus: Das Hand- und Lehrbuch
Frankfurt am Main: FAZ-Institut (2003), 392 pp.
Media Education: Literacy, Learning and Contemporary Culture
Cambridge: Polity Press (2003), 219 pp.
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Grundlagen der visuellen Kommunikation: Theorieansätze und Analysemethoden
Konstanz: UVK (2003), 299 pp.
Ethics and Journalism
London: Sage (2003), 196 pp.
"Ethics and Journalism provides a comprehensive overview of the main approaches to ethical enquiry in Western journalism. It examines the ethical dilemmas faced by journalists in all areas of the media and sets out ways of achieving ethical journalism. Ethics and Journalism explores such subjects as
...
Audience Economics: Media Institutions and the Audience Marketplace
New York: Columbia University Press (2003), x, 235 pp.
Introduction to Digital Libraries
London: Facet Publishing (2003), xv, 359 pp.
Advertising: Principles and Practice
Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
Critical Readings: Media and Audiences
Maidenhead: Open University Press (2003), 301 pp.
Estrategias de comunicación para gobiernos
Buenos Aires: La Crujía, 2nd ed. (2003), 262 pp.
Medienethik: Ein Arbeitsbuch
Tübingen; Basel: Franke (2003), xii, 240 pp.
"Das Werkbuch füllt eine wichtige Lücke: einerseits bietet es eine knappe und präzise Einführung in die Medienethik, andererseits präsentiert es aussagekräftige, durch Leitfragen miteinander verbundene Arbeitstexte, die zur eigenständigen Auseinandersetzung anregen." (Rezension von Adrian Hol
...
Mediendidaktik: Neue Medien in Lehr- und Lernprozessen
München: Ernst Reinhardt Verlag (2003), 198 pp.
la programmation d'une chaîne de télévision
Paris: DIXIT (2003), 232 pp.
"Pourquoi certains films sont diffusés pour la quatorzième fois ? Pourquoi les vraies variétés nexistent plus ? Pourquoi les prix des droits des matchs de football explosent ? Pourquoi un grand nombre de compétitions sportives ne sont pas diffusées ? Le marketing et l'audimat ont-t-ils tué
...
Ojos bien abiertos: El lenguaje de las imágenes en movimiento
Lima: Universidad de Lima (2003), 270 pp.
International Communication: Concepts and Cases
Belmont: Thomson Wadsworth (2003), xvii, 297 pp.
