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129
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Book Commissioning and Acquisition
London; New York: Routledge, 2nd ed. (2004), xii, 180 pp.
Mediendidaktik: Neue Medien in Lehr- und Lernprozessen
München: Ernst Reinhardt Verlag (2003), 198 pp.
Intellectual Property: A Power Tool for Economic Growth
Geneva: World Intellectual Property Organization (WIPO) (2003), 377 pp.
"This book is designed to be a practical guide to the use of intellectual property as a "power tool" for economic growth and wealth creation. Its aim is to give the interested non-specialist an understanding of how intellectual property, such as patents, trademarks and copyright have become increasi
...
Introduction to Digital Libraries
London: Facet Publishing (2003), xv, 359 pp.
International Communication: Concepts and Cases
Belmont: Thomson Wadsworth (2003), xvii, 297 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Medienmanagement: Aufgaben und Lösungen
München: Oldenbourg (2003), 531 pp.
"Da die Medienwirtschaft zu den jüngeren Disziplinen der Wirtschaftswissenschaften gehört, existieren bisher nur wenige akademische Lehrbücher, in denen Studenten Aufgaben mit Lösungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum
...
Intercultural Competence: Interpersonal Communication Across Cultures
Boston: Allyn and Bacon, 4th ed. (2003), 384 pp.
Medienpädagogik: Eine Einführung in Theorie und Praxis
Paderborn: Schöningh (2003), 473 pp.
la programmation d'une chaîne de télévision
Paris: DIXIT (2003), 232 pp.
"Pourquoi certains films sont diffusés pour la quatorzième fois ? Pourquoi les vraies variétés nexistent plus ? Pourquoi les prix des droits des matchs de football explosent ? Pourquoi un grand nombre de compétitions sportives ne sont pas diffusées ? Le marketing et l'audimat ont-t-ils tué
...
Editar para ganar: Estrategias de administración editorial
México, DF: Fondo de Cultura Económica (FCE); CONACULTA-FONCA (2003), xxvi, 356 pp.
Ethics and Journalism
London: Sage (2003), 196 pp.
"Ethics and Journalism provides a comprehensive overview of the main approaches to ethical enquiry in Western journalism. It examines the ethical dilemmas faced by journalists in all areas of the media and sets out ways of achieving ethical journalism. Ethics and Journalism explores such subjects as
...
Ojos bien abiertos: El lenguaje de las imágenes en movimiento
Lima: Universidad de Lima (2003), 270 pp.
Critical Readings: Media and Audiences
Maidenhead: Open University Press (2003), 301 pp.
Grundlagen der visuellen Kommunikation: Theorieansätze und Analysemethoden
Konstanz: UVK (2003), 299 pp.
Basic Radio Journalism
Oxford et al.: Focal Press, 2nd ed. (2003), 267 pp.
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Media Psychology
Mahwah, NJ; London: Lawrence Erlbaum Associates (2003), x, 324 pp.
"In this book, Dr. Giles tackles the traditional topics of media psychology--sex, violence, advertising--along with sections on developmental aspects of media influence and the psychology of the audience. He also examines a number of specific media genres--news, sports, soaps, and the increasingly p
...
