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Language
Document type
131
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Media Reception Studies
Deep Insights
New York: New York University Press (2005), xi, 252 pp.
"Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out of mass media. It synthesizes in plain language social scientific, linguistic, and cultural studies approaches to film and television as communication media. Janet Staiger travers
...
Media Anthropology
Thousand Oaks: Sage (2005), 350 pp.
"Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide
...
Digital gestalten: Der Erste-Hilfe-Kurs in Typo, Farbe und Layout. Für Mac und PC
Reinbeck: Rowohlt Taschenbuch Verlag (2005), 192 pp.
Projeto tipográfico: Análise e produção de fontes digitais
São Paulo: Rosari, 3. ed., revised e ampliada (2005), 167 pp.
"Com novo projeto gráfico e edição revisada e ampliada o livro, "Projeto Tipográfico: Análise e Produção de Fontes Digitais" de Claudio Rocha nos apresenta em seus capítulos iniciais uma linha evolutiva no tempo e no espaço, mostrando a trajetória percorrida pela tipografia, os cenários o
...
Mass Media and Society
London: Hodder Arnold, 4th ed. (2005), 400 pp.
Einführung in das Medienmanagement: Grundlagen, Strategie, Führung, Personal
München: Oldenbourg (2004), 229 pp.
" Das vorliegende Lehrbuch beschreibt die wichtigsten Themengebiete, die für ein grundlegendes Verständnis der Managementfunktion innerhalb einer Medienunternehmung notwendig sind. Es eignet sich in seiner Struktur sowohl für Studierende als auch für Praktiker und richtet sich an Einsteiger im B
...
Understanding the Visual
London: Sage (2004), 213 pp.
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd ed. (2004), xiv, 598 pp.
"For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling,
...
Media Ethics and Social Change
Edinburgh: Edinburgh University Press (2004), 229 pp.
"An engaging and original study of current issues in media ethics, this book challenges students to explore the relationship between media ethics and social change. It considers the potentially beneficial uses of media practice for humanity, addressing questions of inclusivity and diversity and spec
...
Book Commissioning and Acquisition
London; New York: Routledge, 2nd ed. (2004), xii, 180 pp.
Mediennutzung: Mediaforschung, Medienfunktion, Nutzungsmuster
Konstanz: UVK, 2nd revised ed. (2004), 278 pp.
Lecciones de periodismo televisivo
Lima: Pontificia Universidad Católica del Perú (2004), 292 pp.
"El texto que usted tiene en sus manos abarca lo más detalladamente posible los procedimientos y técnicas que la práctica diaria en las diferentes etapas y especialidades ha permitido establecer. Hay aspectos que han podido ser conceptualizados solo gracias a experiencias muy pragmáticas. Estas
...
Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., durchges. Aufl. (2004), 323 pp.
Lesebuch Christliche Publizistik
Erlangen: Verlag Christliche Publizistik (2004), 237 pp.
Free/Open Source Software: Government Policy
New Delhi; Bangkok: Elsevier; UNDP Asia-Pacific Development Information Programme (UNDP-APDIP) (2004), x, 32 pp.
Le droit d'auteur en Afrique
Paris: L'Harmattan (2004), 178 pp.
"Un guide introductif utile sur les droits des auteurs (et ceux de l'industrie musicale) et les principaux aspects de la législation sur le droit d'auteur en Afrique. L'auteur fournit une analyse comparative des aspects théoriques et pratiques du sujet, traite de la question de la rémunération e
...
Comparing Media Systems: Three Models of Media and Politics
New York: Cambridge University Press (2004), xv, 342 pp.
"This book proposes a framework for comparative analysis of the relation between the media and the political system. Building on a survey of media institutions in eighteen West European and North American democracies, Hallin and Mancini identify the principal dimensions of variation in media systems
...
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.