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Output Type
Intercultural Communication in Contexts
New York: McGraw-Hill, 8th ed. (2022), xxxiii, 481, 22 pp.
"In this book, we attempt to integrate three different research approaches: (1) the traditional social-psychological approach that emphasizes cultural differences and how these differences influence communication, (2) the interpretive approach that emphasizes understanding communication in context,
...
Impact Evaluation in International Development: Theory, Methods and Practice
Key Guides
Washington, DC: World Bank (2022), xix, 401 pp.
"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th
...
Utilization-Focused Evaluation
Key Guides
Thousand Oaks et al.: Sage, 5th ed. (2022), xxiv, 406 pp.
"The Fifth Edition of the bestselling 'Utilization-Focused Evaluation' provides expert, detailed advice on conducting evaluations that promote effective use of the findings. Chock full of useful pedagogy, this book presents Michael Quinn Patton's distinctive opinions based on more than forty years o
...
Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung
Wiesbaden: Springer Gabler (2022), xv, 395 pp.
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
...
The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries
London; New York: Routledge, 2nd ed. (2022), xi, 260 pp.
"Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, educat
...
Die Kunst der Drehbuchentwicklung: Über die Zukunft des Geschichtenerzählens
Köln: Herbert von Halem Verlag (2022), 246 pp.
"Das neue Zeitalter der Streamingwelt bedeutet nicht nur einen Umbruch der Sehgewohnheiten des Publikums, die Entwicklung der Geschichten hat sich ebenfalls radikal verändert. Serien führen ihre Erzählungen über Stunden aus und sind komplexer und diverser. Filme werden nicht nur für den nationa
...
Grundwissen Internet
München: UVK (2022), 230 pp.
"Joan Kristin Bleicher beleuchtet umfassend zentrale Aspekte der Medialität des Internets. Im Fokus stehen dabei nicht nur Rahmenbedingungen und die historische Entwicklung. Es werden auch Angebotsschwerpunkte, theoretische Fragen, Ästhetik, Nutzungs- und Wirkungspotenziale des Internets sowie Reg
...
Decolonizing Journalism: A Guide to Reporting in Indigenous Communities
Don Mills, Ontario: Oxford University Press (2022), xviii, 268 pp.
"Duncan McCue's Decolonizing Journalism is the only text in Canada that teaches aspiring journalists how to build respectful, reciprocal relationships with Indigenous communities when researching and sharing their stories. It is a textbook adaptation of an online guide from one of Canada's leading i
...
Lernprozesse digital unterstützen: Ein Methodenbuch für den Unterricht
Weinheim; Basel: Beltz, 2. Aufl. (2022), 153 pp.
"Das vorliegende Methodenbuch zeigt Möglichkeiten auf, wie das Potenzial digitaler Medien anhand unterschiedlicher Lernprozesse wie individualisiertem, kollaborativem/kooperativem, inklusivem, gamebasiertem/gamifiziertem sowie immersivem Lernen sinnvoll genutzt werden kann. Es werden jeweils die di
...
Qualitative Research Using Social Media
London; New York: Routledge (2022), viii, 203 pp.
"[This book] guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing d
...
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
Making Radio and Podcasts: A Practical Guide to Working in Radio in the Digital Age
Key Guides
London; New York: Routledge, 4th ed. (2022), xviii, 319 pp.
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved
...
Controversy Mapping: A Field Guide
Cambridge, UK; Medford, MA: Polity Press (2022), xx, 334 pp.
"Controversy Mapping is the first book to introduce readers to the observation and representation of contested issues on digital media. Drawing on actor-network theory and digital methods, Venturini and Munk outline the conceptual underpinnings and the many tools and techniques of controversy mappin
...
Handbuch zur Evaluation: Eine praktische Handlungsanleitung
Münster: Waxmann (2022), 516 pp.
"Ziel dieses Buches ist es, kompakt und nutzerfreundlich Grundkenntnisse für die Planung, Durchführung und Anwendung von Evaluationen zu vermitteln. Hierfür greift es auf die inhaltlichen Konzepte und Unterlagen zahlreicher Kurse zur Evaluation im In- und Ausland zurück. Das Buch richtet sich an
...
Environmental Communication and the Public Sphere
Deep Insights
Thousand Okas et al.: Sage, 6th ed. (2022), xxix, 358 pp.
"The best-selling Environmental Communication and the Public Sphere provides a comprehensive introduction to the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment. Authors Phae
...
The Economics of Digital Transformation: The Disruption of Markets, Production, Consumption, and Work
London; New York: Routledge (2021), xix, 283 pp.
"The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threate
...
Media Law Handbook for Southern Africa, Vol. 2
Key Guides
Johannesburg: Konrad-Adenauer-Stiftung (KAS), 2nd ed. (2021), xxxv, 334 pp.
Media Law Handbook for Southern Africa, Vol. 3
Key Guides
Johannesburg: Konrad-Adenauer-Stiftung (KAS), 2nd ed. (2021), xi, 286 pp.
Wikis und die Wikipedia verstehen: Eine Einführung
Deep Insights
Bielefeld: transcript Verlag (2021), 338 pp.
"Wer ein Wiki erforschen will, muss sich ein passendes Forschungsdesign aufbauen. Wer den Umgang mit Wikis unterrichten will, braucht ein Curriculum mit den einzelnen Arbeitsschritten. Wer ein Wiki unterstützen oder im Unternehmen einsetzen will, erstellt einen Arbeitsplan mit geeigneten Förderma
...
Werbung: Einführung in die Markt- und Marketingkommunikation
München: UVK, 10th ed. (2021), xi, 472 pp.
