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Countries
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Methods applied
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"This open access book presents an interdisciplinary approach to reveal biases in English news articles reporting on a given political event. The approach named person-oriented framing analysis identifies the coverage's different perspectives on the event by assessing how articles portray the person ... more

Film- und Fernsehanalyse

München: UVK, 4. überarb. und erw. Aufl. (2023), 486 pp.
"Die Rezeption von Filmen und Fernsehsendungen ist sowohl vom Wissen und den Emotionen der Zuschauer:innen als auch von sozialen Kontexten abhängig. Es reicht daher nicht aus, die "Sprache" von Film und Fernsehen zu analysieren, sondern es müssen auch die Form, die Gestaltung, die Dramaturgie und ... more

Strategic Communication: Campaign Planning

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more
"This open access book aims to give our readers a basic outline of today's research and technology developments on artificial intelligence (AI), help them to have a general understanding of this trend, and familiarize them with the current research hotspots, as well as part of the fundamental and co ... more
"Die 7. Ausgabe der "Grundlagen der praktischen Information und Dokumentation" (Erstausgabe 1972) heißt jetzt: „Grundlagen der Informationswissenschaft". Der Bezug zur Praxis und zur Ausbildung bleibt erhalten, aber der neue Titel trägt dem Rechnung, dass die wissenschaftliche theoretische Absic ... more
"Fotografie ist das Individual- und Massenmedium unserer Zeit. Durch die Digitalisierung hat es für die Bildungsarbeit zusätzliche Relevanz erhalten. Mit dieser Publikation wird Fotopädagogik im Kontext von Kultureller Bildung entlang der Schlüsselbegriffe Subjektorientierung, Teilhabe, wertsch ... more

Ethics for Journalists

London; New York: Routledge, 3rd ed. (2023), xii, 259 pp.
"Ethics for Journalists critically explores many of the dilemmas that journalists face in their work and supports journalists in good ethical decision-making. From building trust, to combatting disinformation, to minimizing harm to vulnerable people through responsible suicide reporting, this book p ... more
"Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a cl ... more

AI Ethics: A Textbook

Singapore: Springer (2023), xxi, 522 pp.
"This book introduces readers to critical ethical concerns in the development and use of artificial intelligence. Offering clear and accessible information on central concepts and debates in AI ethics, it explores how related problems are now forcing us to address fundamental, age-old questions abou ... more
"Is a given treatment, intervention, or program worth it? How can a program do more or better with less? Evaluating the costs of a program can be the missing link between a superficial evaluation and one that will get changes made and funding delivered. In accessible language and without complex for ... more
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M ... more
"Showing how evaluation practice looks when guided by theory, the third edition of the influential "theory tree" book is significantly revised with over 80% new material, including a greater focus on equity and theories over theorists. Chapters from leading authorities describe the goals of each the ... more
"In this book, we attempt to integrate three different research approaches: (1) the traditional social-psychological approach that emphasizes cultural differences and how these differences influence communication, (2) the interpretive approach that emphasizes understanding communication in context, ... more
"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen ... more

Utilization-Focused Evaluation

Thousand Oaks et al.: Sage, 5th ed. (2022), xxiv, 406 pp.
"The Fifth Edition of the bestselling 'Utilization-Focused Evaluation' provides expert, detailed advice on conducting evaluations that promote effective use of the findings. Chock full of useful pedagogy, this book presents Michael Quinn Patton's distinctive opinions based on more than forty years o ... more
"Das vorliegende Methodenbuch zeigt Möglichkeiten auf, wie das Potenzial digitaler Medien anhand unterschiedlicher Lernprozesse wie individualisiertem, kollaborativem/kooperativem, inklusivem, gamebasiertem/gamifiziertem sowie immersivem Lernen sinnvoll genutzt werden kann. Es werden jeweils die di ... more
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved ... more
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t ... more
"Das neue Zeitalter der Streamingwelt bedeutet nicht nur einen Umbruch der Sehgewohnheiten des Publikums, die Entwicklung der Geschichten hat sich ebenfalls radikal verändert. Serien führen ihre Erzählungen über Stunden aus und sind komplexer und diverser. Filme werden nicht nur für den nationa ... more
"This book is written to provide detailed, rigorous guidance on how to conduct impact evaluations of government and nongovernment programs and projects. It covers all the leading quantitative impact evaluation methods, explaining the assumptions required for them to provide unbiased estimates and th ... more