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This Business of Television: The Standard Guide to the Television Industry
New York: Billboard Books, 3rd ed. (2006), xxiv, 568 pp.
Planejamento de mídia: Teoría e experiência
Key Guides
São Paulo: Pearson Prentice Hall (2006), xxi, 230 pp.
Media Law for Journalists
London et al.: Sage (2006), xi, 326 pp.
"An introduction and a reference guide to the main legal issues facing journalists, this book presumes no prior legal knowledge but covers all the relevant areas including defamation, privacy contempt of court, freedom of expression, and intellectual property." (Publisher description)
Health Communication
Boston, MA: Springer (2006), vii, 212 pp.
"[This publication] reviews basic theory and concepts underlying the health communication field; offers real-world strategies for designing, implementing, and evaluating programs; provides up-to-date coverage of print, broadcast, digital, and interactive health media. Case examples illustrate what w
...
Buchkunde: Die historische Entwicklung des Buches von der Keilschrift bis zur Gegenwart
Wiesbaden: VMA-Verlag, Sonderausg. der 6., überarb. und erg. Aufl. (2006), 396 pp.
"Die erstmals im Jahre 1985 erschiene "Buchkunde" wurde zu einem bis heute unübertroffenen Standardwerk für Bibliothekare und Buchgestalter, sowie für den grossen Leserkreis der kulturgeschichtlich Interessierten. Die hier vorliegende 6. überarbeitete und ergänzte Auflage berücksichtigt die Ve
...
Evaluation und Qualitätsentwicklung: Eine Grundlage für wirkungsorientiertes Qualitätsmanagement
Münster: Waxmann (2006), 376 pp.
Medienwelten: Kritische Betrachtung zur Medienwirkung auf Kinder und Jugendliche
München: Bayerisches Staatsministerium für Unterricht und Kultus, 2nd ed. (2006), 279 pp.
Medieninhalte: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2006), 279 pp.
"Der Band ist eine systematische und grundlegende Einführung in die Medieninhaltsforschung in Deutschland. Der erste Teil beschäftigt sich mit der quantitativen Inhaltsanalyse als Methode und gibt dem Leser Kriterien an die Hand, die ihm die Beurteilung der Qualität und die Interpretation von inh
...
Electronic Media Management
Burlington: Focal Press, 5th ed. (2006), 407 pp.
"The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the I
...
Radio Production Worktext: Studio and Equipment
Key Guides
Oxford et al.: Focal Press, 5th ed. (2006), xv, 241 pp.
Media Audiences
Maidenhead: Open University Press (2005), 250 pp.
Writing for the Media in Southern Africa
Key Guides
Cape Town: Oxford University Press Southern Africa, 3rd ed. (2005), 404 pp.
"This book takes students through the journalistic process step-by-step: what news is, how publications are organized, the role of the journalist, ways to get the most from interviews, a style and grammar guide, and easy-to-follow advice on how to put together basic news stories. This third edition
...
Empowering the Media Sector in Hebron: Training Kit on Community Media. Theoretical Unit
Hebron: International Palestinian Youth League (IPYL) (2005), 86 pp.
"The aim of this training manual is to introduce the basic concepts of journalism and its evolution in a way that the readers understand and acknowledge the responsibility of the task of informing the citizens. This manual aims to be a tool to strengthen community media as a way to the empowerment o
...
Understanding Digital Libraries
Oxford: Elsevier, 2nd ed. (2005), xxxi, 424 pp.
Globalisierung der Medienkommunikation: Eine Einführung in Medien im globalen Kontext
Wiesbaden: VS Verlag für Sozialwissenschaften (2005), 350 pp.
"Globalisierung ist in aller Munde. Zunehmend wird dabei deutlich, dass Globalisierung in weiten Teilen auch eine Globalisierung der Medien und durch die Medien bedeutet. Das wirft viele Fragen auf: Welche Herausforderung stellt die Globalisierung für Medienpolitik, Medienökonomie und Medienwirtsc
...
Rádio: A mídia da emoção
São Paulo: Summus Editorial (2005), 229 pp.
"O autor compartilha com os leitores sua vasta experiência como profissional do rádio, em um livro que se destina a todos os que se interessem pelos diversos aspectos da produção radiofônica. Parte do pressuposto de que, por não trazer imagens explícitas, o rádio age diretamente sobre a imag
...
Communication Impact: Designing Research That Matters
Lanham: Rowman & Littlefield (2005), x, 278 pp.
"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, inclu
...
Así se hace periodismo: Manual práctico del periodista gráfico
Buenos Aires: Paidós, 2nd reprint (2005), 331 pp.
Alternative and Activist Media
Edinburgh: Edinburgh University Press (2005), x, 149 pp.
"Chapter 1 defines ‘alternative and activist media’, and considers the need for non-mainstream publications. It introduces the populations who seek out or create alternative media: socially marginalised or dissenting groups, subcultures and others who inhabit liminal spaces, and people who want
...
Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis
Key Guides
Boston et al.: Pearson (2005), xvi, 208 pp.
"Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gen
...
