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"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe ... more
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa ... more

Key Themes in Media Theory

Maidenhead, Berkshire et al.: Open University Press (2007), vii, 235 pp.
"Die Berichterstattung aus der Welt der Wirtschaft wird immer wichtiger. Doch der grassierende Einfluss von Unternehmens-PR bedroht die Autonomie der Journalisten. Dieses Buch vermittelt, mit welchen Grundsätzen, Strategien und Instrumenten ein anspruchsvoller und moderner Wirtschaftsjournalismus s ... more
"Obra única no mercado brasileiro, trata de narrativa em geral e de roteiro de cinema e TV em particular. Com caráter didático, mas não preso a normas, é referência obrigatória para escritores, roteiristas, estudantes e todos os que desejam compreender melhor o processo de imaginar e narrar e ... more

The Cultural Industries

Los Angeles: Sage, 2nd ed. (2007), 346 pp.
"This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, ... more

Gewalt und Medien: Ein Studienhandbuch

Köln: Böhlau, 5., völlig überarb. Aufl. (2006), 474 pp.
"Providing a succinct introduction to the field of mobile and wireless communications, this book: begins with the basics of radio technology and offers an overview of key scientific terms and concepts for the student reader; addresses the social and economic implications of mobile and wireless techn ... more