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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Key Themes in Media Theory
Maidenhead, Berkshire et al.: Open University Press (2007), vii, 235 pp.
Redaktionelles Wissensmanagement
Konstanz: UVK (2007), 318 pp.
"Anton Simons vermittelt die Grundlagen des redaktionellen Wissensmanagements und skizziert Methoden zur gemeinsamen Sicherung, Pflege und Nutzung redaktionswichtigen Wissens mit Hilfe von Social Software sowie die Möglichkeiten, die Feeds, News-Aggregatoren und andere Web-2.0-typische Technologien
...
Genre Studies in Mass Media: A Handbook
Hoboken: Sharpe (2007), xiv, 258 pp.
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
...
Nonprofit Marketing: Best Practices
Hoboken, NJ: Wiley (2007), 320 pp.
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h
...
Medienethik: Verantwortung in der Mediengesellschaft
Stuttgart: Kohlhammer (2007), 223 pp.
Theorien der Mediennutzung: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2007), 397 pp.
International Media Studies
Malden: Blackwell (2007), xiii, 265 pp.
"The purpose of this book, explained further in Chapter One, is to place before the media scholar, the historicity and continuity in structures of colonialism, postcolonialism, and media globalization around the world. Obviously these are not clearly demarcated processes and colonized countries have
...
Global Media Discourse: A Critical Introduction
London: Routledge (2007), viii, 188 pp.
"Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and ente
...
Health Communication: From Theory to Practice
San Francisco: Jossey-Bass (2007), xxiv, 436 pp.
Manual da teoria da comunicação
Beira: Universidade da Beira Interior (2007), 203 pp.
Visual Methodologies: An Introduction to the Interpretation of Visual Materials
London et al.: Sage, 2nd ed. (2007), xvi, 287 pp.
"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe
...
Conflict Dialogue: Working with Layers of Meaning for Productive Relationships
Thousand Oaks; London; New Delhi: Sage (2007), xiii, 285 pp.
"Conflicts are more effectively managed if people understand the layers meaning in their conflicts and collaborate based on those meanings. In this book, author Peter M. Kellett analyzes and interprets real-life conflict stories as a way to create opportunities for more productive ways to navigate a
...
Wirtschafts-Journalismus: Ein Handbuch für Ausbildung und Praxis
Berlin: Econ (2007), 259 pp.
"Die Berichterstattung aus der Welt der Wirtschaft wird immer wichtiger. Doch der grassierende Einfluss von Unternehmens-PR bedroht die Autonomie der Journalisten. Dieses Buch vermittelt, mit welchen Grundsätzen, Strategien und Instrumenten ein anspruchsvoller und moderner Wirtschaftsjournalismus s
...
Free/Open Source Software: Network Infrastructure and Security
New Delhi; Bangkok: Elsevier; UNDP Asia-Pacific Development Information Programme (UNDP-APDIP) (2007), 61 pp.
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
Mediennutzung: Methodologische, methodische und theoretische Grundlagen
Berlin: Lit (2007), x, 424 pp.
Medienerziehung
Stuttgart: Klett-Cotta (2006), 336 pp.
Gewalt und Medien: Ein Studienhandbuch
Köln: Böhlau, 5., völlig überarb. Aufl. (2006), 474 pp.
Media Law for Journalists
London et al.: Sage (2006), xi, 326 pp.
"An introduction and a reference guide to the main legal issues facing journalists, this book presumes no prior legal knowledge but covers all the relevant areas including defamation, privacy contempt of court, freedom of expression, and intellectual property." (Publisher description)
