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Language
Document type
131
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19
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
Global Crisis Reporting: Journalism in the Global Age
Maidenhead: Open University Press (2009), xiv, 199 pp.
"Global Crisis Reporting: Journalism in the Global Age sets out to better understand the media’s role in the circulation and communication of these global challenges to humanity as well as the conflicts and contentions that surround them. Concerned as we are with crises that transcend national bor
...
Ethics for Journalists
London et al.: Routledge, 2nd ed. (2009), 326 pp.
"Ethics for Journalists tackles many of the issues which journalists face in their everyday lives - from the media's supposed obsession with sex, sleaze and sensationalism, to issues of regulation and censorship. Its accessible style and question and answer approach highlights the relevance of ethic
...
Communications Can Renew the Church
Kochi: Karunikan Books (2009), 308 pp.
Gestão da comunicação: Epistemologia e pesquisa teórica
São Paulo: Paulinas (2009), 222 pp.
Periodismo narrativo: Manual para contar la realidad con las armas de la literatura
Santiago de Chile: RIL Editores (2009), 335 pp.
Métodos e técnicas de pesquisa em comunicação
São Paulo: Atlas, 2nd ed. (2009), xxiv, 380 pp.
Da criação ao roteiro: Teoria e prática
São Paulo: Summus Editorial, revised ed. (2009), 494 pp.
"Este livro divide com o leitor um amplo conhecimento sedimentado numa vivência prolongada do ato de escrever roteiros para o cinema e a televisão, no Brasil e na Europa. Esta edição revista, atualizada e ampliada focaliza desde a ideia e os primeiros apontamentos até o roteiro final. Ao mesmo
...
Lokaljournalismus
Bonn: Bundeszentrale für politische Bildung (bpb) (2009), 188 pp.
Die Religionen Chinas
Göttingen: Vandenhoeck & Ruprecht (2009), 224 pp.
"Der Band bietet einen chronologischen Abriss zu Konfuzianismus, Daoismus, "Volksreligion“ und Buddhismus, Christentum, Manichäismus, Islam. Er fasst Kernthemen in knappen Abhandlungen zusammen und hebt ihre Bedeutung für das Gesamtbild der chinesischen Religiosität hervor. Der Schwerpunkt lieg
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
L'analyse des sites internet: Une radiographie du cyberesp@ce
Bruxelles: De Boeck (2009), 335 pp.
Global Journalism: Topical Issues and Media Systems
Deep Insights
Boston et al.: Pearson Education, 5th ed. (2009), 482 pp.
"Almost entirely rewritten and updated, Global Journalism addresses the most pertinent issues and problems in today's global journalism and media environments, whilst providing an extensive overview of journalism throughout the world. This new edition recognizes the vast and rapid changes taking pla
...
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
...
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
Schreiben fürs Hören: Trainingstexte, Regeln und Methoden
Konstanz: UVK, 4., überarb. Aufl. (2009), 189 pp.
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v
...
Communicating in Community: An Introduction to Social Communication
Manila: Logos (Divine Word) Publications, 4th updated ed. (2009), 387 pp.
"This is the latest edition of the textbook especially written for seminary and religious communication formation. It is also published in India and has translations in Italian and Bahasa Indonesia. A Spanish translation is underway. New ideas are infused in a chapter “New media communication.”
...
Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
...
El mundo de la edición de libros: Un libro de divulgación sobre la actividad editorial para autores, profesionales del sector y lectores en general
Key Guides
Buenos Aires: Paidós, 3rd reimp. (2009), 268 pp.
