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"Wide-ranging and interdisciplinary, this collection considers critical concepts shaping the field, such as migration, ethnicity, post-colonialism and cosmopolitanism. It also examines key intersecting agendas and themes, including political economy, security, race, gender, and material and electron ... more
"Este livro divide com o leitor um amplo conhecimento sedimentado numa vivência prolongada do ato de escrever roteiros para o cinema e a televisão, no Brasil e na Europa. Esta edição revista, atualizada e ampliada focaliza desde a ideia e os primeiros apontamentos até o roteiro final. Ao mesmo ... more
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v ... more

Interviewing for Journalists

London; New York: Routledge, 2nd ed. (2009), 249 pp.
"Interviewing for Journalists focuses on the many types of interviewing, from the routine street interview, vox pop and press conference to the interview used as the basis of an in-depth profile. Drawing on previously published material and featuring interviews with successful columnists such as Emm ... more
"»Rom brennt.« Wenn dieser Satz Ihr Drehbuch eröffnet, haben Sie bereits mehrere Millionen Euro ausgegeben. Nur selten jedoch fragen sich Drehbuchautoren, was die faszinierende Welt kostet, die sie mit ihren Worten erschaffen. Oft ist die Umsetzung der Geschichten teurer, als die Autoren gedacht ... more

Questionnaire Surveys in Media Research

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 421-483
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b ... more

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more
"The Investigative Reporter's Handbook is the best-selling classroom and newsroom classic. Useful as a textbook in advanced journalism courses and as a reference for professional journalists, this book shows students how to use fundamental news reporting and writing skills like gathering sources, tr ... more
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, ... more
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus ... more

Radiojournalismus

Konstanz: UVK (2009), 381 pp.
"Seit gut zwei Jahrzehnten haben die öffentlich-rechtlichen Rundfunkanstalten im deutschsprachigen Raum Konkurrenz durch private Radiostationen. Die Privatradios haben sich seitdem weiterentwickelt, aber auch die Angebote öffentlich-rechtlicher Sender haben sich hinsichtlich Programm und Anmutung ... more
"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of ... more
"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie ... more