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Methods applied
Output Type
Periodismo narrativo: Manual para contar la realidad con las armas de la literatura
Santiago de Chile: RIL Editores (2009), 335 pp.
L'analyse des sites internet: Une radiographie du cyberesp@ce
Bruxelles: De Boeck (2009), 335 pp.
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
Textes juridiques et déontologiques régissant les médias au Burundi
Paris: Panos Paris (2009), 156 pp.
Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
Schreiben fürs Hören: Trainingstexte, Regeln und Methoden
Konstanz: UVK, 4., überarb. Aufl. (2009), 189 pp.
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Lokaljournalismus
Bonn: Bundeszentrale für politische Bildung (bpb) (2009), 188 pp.
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
...
Erros nas pesquisas eleitorais e de opinião
Rio de Janeiro: Editora Record (2009), 190 pp.
International News Reporting: Frontlines and Deadlines
Chichester: Wiley Blackwell (2009), xvi, 280 pp.
"A collection of essays by top international correspondants in print, broadcasting, and photojournalism, International News Reporting offers an introduction to journalism written by the people who have made the profession what it is today. Contributors identify the major areas of professional practi
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Global Journalism: Topical Issues and Media Systems
Deep Insights
Boston et al.: Pearson Education, 5th ed. (2009), 482 pp.
"Almost entirely rewritten and updated, Global Journalism addresses the most pertinent issues and problems in today's global journalism and media environments, whilst providing an extensive overview of journalism throughout the world. This new edition recognizes the vast and rapid changes taking pla
...
Introduzione alla comunicazione istituzionale della chiesa
Roma: EDUSC (2009), 357 pp.
Media Theories and Approaches: A Global Perspective
New York: Palgrave Macmillan (2009), xx, 339 pp.
Communicating in Community: An Introduction to Social Communication
Manila: Logos (Divine Word) Publications, 4th updated ed. (2009), 387 pp.
"This is the latest edition of the textbook especially written for seminary and religious communication formation. It is also published in India and has translations in Italian and Bahasa Indonesia. A Spanish translation is underway. New ideas are infused in a chapter “New media communication.”
...
How to Read a Film? Movies, Media and Beyond
New York: Oxford University Press, revised and expanded 4th ed. (2009), 729 pp.
Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
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