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Countries
Authors & Publishers
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Publication Years
Methods applied
Output Type
Bookmaking: Editing, Design, Production
New Delhi et al.: Viva Books, 3rd ed. (2010), 494 pp.
"The unchallenged bible of the publishing industry, Bookmaking is the introduction to editing, design, and production for newcomers, acclaimed as the premier text for students as well as a comprehensive reference for experienced hands. First issued in 1965 and revised in 1979, it has now been thorou
...
Newspapers: A Complete Guide to the Industry
New York: Peter Lang (2010), viii, 229 pp.
"[...] this book provides a concise and thorough overview of the field, looking back at newspapers’ history, and forward to their future – and insisting there will be one. The authors, former journalists who now teach the subject, review the practices of the profession – from defining news to
...
Signe et communication
Bruxelles: De Boeck (2010), 271 pp.
Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
Communicating in Ministry and Mission: An Introduction to Pastoral and Evangelizing Communication
Manila: Logos (Divine Word) Publications, 3rd ed. (2009), 283 pp.
"This book serves as a primer on Church teachings and practices concerning communication issues. It is in fact a quite condensed text on nearly every aspect of Church communication. Eilers views communication as a theological principle that "guides and directs the way we see, study, and live our Chr
...
Global Crisis Reporting: Journalism in the Global Age
Maidenhead: Open University Press (2009), xiv, 199 pp.
"Global Crisis Reporting: Journalism in the Global Age sets out to better understand the media’s role in the circulation and communication of these global challenges to humanity as well as the conflicts and contentions that surround them. Concerned as we are with crises that transcend national bor
...
Manual de archivología hispanoamericana: Teorías y principios
Córdoba: Editorial Brujas (2009), 262 pp.
Systems Concepts in Action: A Practitioner's Toolkit
Stanford, Calif.: Stanford Business Books (2009), viii, 327 pp.
"Explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems. The boo
...
El mundo de la edición de libros: Un libro de divulgación sobre la actividad editorial para autores, profesionales del sector y lectores en general
Key Guides
Buenos Aires: Paidós, 3rd reimp. (2009), 268 pp.
Gestão da comunicação: Epistemologia e pesquisa teórica
São Paulo: Paulinas (2009), 222 pp.
Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Introducing Copyright: A Plain Language Guide to Copyright in the 21st Century
Vancouver: Commonwealth of Learning (COL) (2009), xiii, 152 pp.
"The authors of all kinds of works, from the humble email to blockbuster films, rely on copyright to protect what they produce. But authors and those who use their work are often unclear about what copyright allows and what it prohibits. This book was written for those who want to learn about copyri
...
Erros nas pesquisas eleitorais e de opinião
Rio de Janeiro: Editora Record (2009), 190 pp.
Empirische Kommunikationsforschung
Konstanz: UVK (2009), 253 pp.
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
...
