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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Diasporas: Concepts, Identities, Intersections
London; New York: Zed Books (2010), viii, 319 pp.
"Wide-ranging and interdisciplinary, this collection considers critical concepts shaping the field, such as migration, ethnicity, post-colonialism and cosmopolitanism. It also examines key intersecting agendas and themes, including political economy, security, race, gender, and material and electron
...
Erros nas pesquisas eleitorais e de opinião
Rio de Janeiro: Editora Record (2009), 190 pp.
Da criação ao roteiro: Teoria e prática
São Paulo: Summus Editorial, revised ed. (2009), 494 pp.
"Este livro divide com o leitor um amplo conhecimento sedimentado numa vivência prolongada do ato de escrever roteiros para o cinema e a televisão, no Brasil e na Europa. Esta edição revista, atualizada e ampliada focaliza desde a ideia e os primeiros apontamentos até o roteiro final. Ao mesmo
...
Manual de archivología hispanoamericana: Teorías y principios
Córdoba: Editorial Brujas (2009), 262 pp.
Schreiben fürs Hören: Trainingstexte, Regeln und Methoden
Konstanz: UVK, 4., überarb. Aufl. (2009), 189 pp.
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v
...
Interviewing for Journalists
London; New York: Routledge, 2nd ed. (2009), 249 pp.
"Interviewing for Journalists focuses on the many types of interviewing, from the routine street interview, vox pop and press conference to the interview used as the basis of an in-depth profile. Drawing on previously published material and featuring interviews with successful columnists such as Emm
...
Introduzione alla comunicazione istituzionale della chiesa
Roma: EDUSC (2009), 357 pp.
Was kostet mein Drehbuch? Das Script als Basis für die Filmkalkulation
Konstanz: UVK (2009), 179 pp.
"»Rom brennt.« Wenn dieser Satz Ihr Drehbuch eröffnet, haben Sie bereits mehrere Millionen Euro ausgegeben. Nur selten jedoch fragen sich Drehbuchautoren, was die faszinierende Welt kostet, die sie mit ihren Worten erschaffen. Oft ist die Umsetzung der Geschichten teurer, als die Autoren gedacht
...
Métodos e técnicas de pesquisa em comunicação
São Paulo: Atlas, 2nd ed. (2009), xxiv, 380 pp.
Periodismo narrativo: Manual para contar la realidad con las armas de la literatura
Santiago de Chile: RIL Editores (2009), 335 pp.
Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
The Investigative Reporter's Handbook: A Guide to Documents, Databases, and Techniques
Boston: Bedford-St. Martin's, 5th ed. (2009), xxi, 554 pp.
"The Investigative Reporter's Handbook is the best-selling classroom and newsroom classic. Useful as a textbook in advanced journalism courses and as a reference for professional journalists, this book shows students how to use fundamental news reporting and writing skills like gathering sources, tr
...
Communication Research: Techniques, Methods and Applications
Key Guides
Cape Town: Juta, 2nd ed. (2009), 460 pp.
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government,
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Radiojournalismus
Konstanz: UVK (2009), 381 pp.
"Seit gut zwei Jahrzehnten haben die öffentlich-rechtlichen Rundfunkanstalten im deutschsprachigen Raum Konkurrenz durch private Radiostationen. Die Privatradios haben sich seitdem weiterentwickelt, aber auch die Angebote öffentlich-rechtlicher Sender haben sich hinsichtlich Programm und Anmutung
...
Media Messages and Public Health: A Decisions Approach to Content Analysis
New York; London: Routledge (2009), xvii, 270 pp.
"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of
...
Medienmanagement: Rahmenbedingungen, Menschen, Organisation
Berlin: Cornelsen (2009), 375 pp.
"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie
...