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Language
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Methods applied
Output Type
Déontologie du journalisme: En jeux éthiques et identités professionnelles
Brussels: De Boeck (2010), 295 pp.
DRM Broadcaster’s Guide
Grand-Saconnex, Geneva: DRM Consortium (2010), 79 pp.
Nation Branding
Oxford et al.: Elsevier (2010), 261 pp.
"This book has been written to make a contribution to the small but rapidly growing literature on nation branding. It is designed to show not only the ways in which conventional brand management techniques can be applied to nations but also to provide some background depth on the context and nature
...
Basics of Social Communication
New Delhi; Mumbai: Don Bosco Communications (2010), 210 pp.
Access to Knowledge: A Guide for Everyone
Kuala Lumpur: Consumers International, Regional Office for Asia Pacific and the Middle East (2010), 133 pp.
"Access to knowledge (A2K) is the umbrella term for a movement that aims to create more equitable public access to the products of human culture and learning. Fields of advocacy that it subsumes include most centrally copyright and patent law reform, open access, open data and open standards, but al
...
Web-Monitoring: Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
Konstanz: UVK (2010), 412 pp.
Facebook, Twitter et les autres ...: Intégrer les réseaux sociaux dans une stratégie d'entreprise
Paris: Pearson Education (2010), xiii, 238 pp.
"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
...
The Documentary Handbook
London: Routledge (2010), viii, 422 pp.
"The Documentary Handbook is a critical introduction to the documentary film, its theory and changing practices. The book charts the evolution of documentary from screen art to core television genre, its metamorphosis into many different types of factual TV programme and its current emergence in for
...
Handbuch Medien in der politischen Bildung
Bonn: Bundeszentrale für politische Bildung (bpb) (2010), 638 pp.
Lenguajes de la radio
Córdoba: Editorial Brujas (2010), 219 pp.
"Esta nueva edición de la Colección Vocación de Radio, luego de tres reediciones de la primera aparecida en 2006, sale a luz en el denominado “Año del Bicentenario”, cuando se cumplen los 90 años de la radio en Argentina y en un pequeño grupo de otros países que, como el nuestro, fueron p
...
Public Relations: Konzepte und Theorien
Köln; Weimar; Wien: Böhlau, 5., überarb. und erw. Aufl. (2010), 519 pp.
"Dieses Buch gibt einen möglichst vollständigen und aktuellen Überblick über 'Public Relations' in Theorie und Praxis. Nach einer Klärung des Begriffs erläutert es die Beziehung von PR zu anderen Konzepten wie Propaganda oder Marketing und diskutiert das Verhältnis von Kommunikationswissensch
...
Bookmaking: Editing, Design, Production
New Delhi et al.: Viva Books, 3rd ed. (2010), 494 pp.
"The unchallenged bible of the publishing industry, Bookmaking is the introduction to editing, design, and production for newcomers, acclaimed as the premier text for students as well as a comprehensive reference for experienced hands. First issued in 1965 and revised in 1979, it has now been thorou
...
Handbook on Impact Evaluation: Quantitative Methods and Practices
Washington, DC: World Bank (2010), xx, 239 pp.
"This book reviews quantitative methods and models of impact evaluation, presenting an analysis of the quantitative research underlying recent programme evaluations and case studies prepared for a series of impact evaluation workshops in different countries, sponsored by the World Bank Institute (WB
...
Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques
Hoboken, NJ: Wiley (2010), xvi, 336 pp.
"By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project managem
...
Bleiben Sie dran! Dramaturgie von TV-Serien
Konstanz: UVK (2010), 256 pp.
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.
Diasporas: Concepts, Identities, Intersections
London; New York: Zed Books (2010), viii, 319 pp.
"Wide-ranging and interdisciplinary, this collection considers critical concepts shaping the field, such as migration, ethnicity, post-colonialism and cosmopolitanism. It also examines key intersecting agendas and themes, including political economy, security, race, gender, and material and electron
...
Conceitos de comunicação política
Beira: Livros LabCom (2010), 164 pp.
"A Comunicação Política é uma área vasta em expansão quer sob o ponto de vista da reflexão teórica praticada nas Academias quer sob o ponto de vista da sua prática em numerosos domínios da vida cívica. Vislumbra-se um claro aprofundamento dos estudos nesta área visível na imprensa unive
...
Essential Radio Skills: How to Present a Radio Show
London: Methuen Drama, 2nd ed. (2010), xviii, 472 pp.
"This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a
...
