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Language
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Countries
Authors & Publishers
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Methods applied
Output Type
DRM Broadcaster’s Guide
Grand-Saconnex, Geneva: DRM Consortium (2010), 79 pp.
Public Relations: Konzepte und Theorien
Köln; Weimar; Wien: Böhlau, 5., überarb. und erw. Aufl. (2010), 519 pp.
"Dieses Buch gibt einen möglichst vollständigen und aktuellen Überblick über 'Public Relations' in Theorie und Praxis. Nach einer Klärung des Begriffs erläutert es die Beziehung von PR zu anderen Konzepten wie Propaganda oder Marketing und diskutiert das Verhältnis von Kommunikationswissensch
...
Film Marketing
Oxford: Elsevier Butterworth-Heinemann (2010), x, 265 pp.
El periodista de investigación latinoamericano en la era digital
Connectas; International Center for Journalists (ICFJ) (2010), 59 pp.
"[...] este documento [...] busca aportar varias reflexiones al periodismo de investigación impactado por la era digital, en un contexto como el latinoamericano. Las incógnitas y los desafíos que yacen en este reto se presentan en las siguientes páginas, a través de ejemplos mundiales y latinoa
...
Access to Knowledge: A Guide for Everyone
Kuala Lumpur: Consumers International, Regional Office for Asia Pacific and the Middle East (2010), 133 pp.
"Access to knowledge (A2K) is the umbrella term for a movement that aims to create more equitable public access to the products of human culture and learning. Fields of advocacy that it subsumes include most centrally copyright and patent law reform, open access, open data and open standards, but al
...
Broadcasting Science
Paris; Kuala Lumpur: UNESCO; Asia-Pacific Institute for Broadcasting Development (AIBD) (2010), 97 pp.
"This book is for broadcasters of all flavours, colours and tastes. Whether you are reporting politics, business, sports, fashion or any other beat, which appear far removed from science, you will benefit from having a basic awareness of science. Science is not all about faraway galaxies or subatomi
...
Global Communication: Theories, Stakeholders, and Trends
Malden; Oxford: Blackwell, 3rd ed. (2010), xiv, 400 pp.
Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques
Hoboken, NJ: Wiley (2010), xvi, 336 pp.
"By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project managem
...
Newspapers: A Complete Guide to the Industry
New York: Peter Lang (2010), viii, 229 pp.
"[...] this book provides a concise and thorough overview of the field, looking back at newspapers’ history, and forward to their future – and insisting there will be one. The authors, former journalists who now teach the subject, review the practices of the profession – from defining news to
...
Déontologie du journalisme: En jeux éthiques et identités professionnelles
Brussels: De Boeck (2010), 295 pp.
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
El diseño de proyectos de educación a distancia: Páginas en construcción
Buenos Aires: La Crujía (2010), 318 pp.
Lenguajes de la radio
Córdoba: Editorial Brujas (2010), 219 pp.
"Esta nueva edición de la Colección Vocación de Radio, luego de tres reediciones de la primera aparecida en 2006, sale a luz en el denominado “Año del Bicentenario”, cuando se cumplen los 90 años de la radio en Argentina y en un pequeño grupo de otros países que, como el nuestro, fueron p
...
International Communication: A Reader
New York: Routledge (2010), xxiii, 590 pp.
Lesetypographie
Mainz: Schmidt, 5th ed. (2010), 340 pp.
"Drei Auflagen lang etablierte sich Lesetypographie als unverzichtbarer Leitfaden für Dozenten, Studierende und Praktikern. Die Anregungen, Regeln, Lektionen der Lesetypo basieren auf der Analyse von Spitzenleistungen der Buchgestaltung aus Jahrhunderten und haben zeitlose Gültigkeit. Aber natürl
...
The Media Economy
New York; London: Routledge (2010), xi, 202 pp.
"The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis
...
Facebook, Twitter et les autres ...: Intégrer les réseaux sociaux dans une stratégie d'entreprise
Paris: Pearson Education (2010), xiii, 238 pp.
"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
...
Bookmaking: Editing, Design, Production
New Delhi et al.: Viva Books, 3rd ed. (2010), 494 pp.
"The unchallenged bible of the publishing industry, Bookmaking is the introduction to editing, design, and production for newcomers, acclaimed as the premier text for students as well as a comprehensive reference for experienced hands. First issued in 1965 and revised in 1979, it has now been thorou
...
Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.
Coletânea de legislação de comunicação social
São Paulo: Editora Revista dos Tribunais, 7a ed. revista e atual. (2010), 752 pp.
"Reunindo uma criteriosa legislação de comunicação social selecionada pelo renomado especialista da matéria, Marcos Alberto Sant Anna Bitelli, esta Coletânea apresenta as mais recentes normas relativas a temas como audiovisual, autor, cultura, informática, internet, jornalismo, propriedade in
...
