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Language
Document type
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19
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Radio: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2012), 367 pp.
"Diese Einführung geht von der These aus, dass Radio das Vielfältigste aller Medien darstellt. Dies ist u. a. der Tatsache geschuldet, dass niemand so genau weiß, wo die äußeren Grenzen des Phänomens Radio liegen. Manches nennt sich heute Radio - z. B. Internetradio oder Radio-on-Demand -, da
...
Book Production
Key Guides
Abingdon, Oxon; New York: Routledge (2012), xviii, 197 pp.
"The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on pap
...
Public Relations: Konzeption und Organisation, Instrumente, Kommunikation mit wichtigen Bezugsgruppen
Berlin: Cornelsen, 4., aktualisierte Aufl. (2012), 231 pp.
Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
Konstanz: UVK (2012), 422 pp.
"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein
...
Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.
Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.
"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
...
Guidance on Monitoring and Evaluation
Catholic Relief Services (CRS), revised ed. (2012), 133 pp.
Handbook of Survey Methodology for the Social Sciences
New York: Springer (2012), 520 pp.
"Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in
...
Handbook of Comparative Communication Research
Deep Insights
New York; London: Routledge (2012), xxi, 544 pp.
"The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect an
...
Principles of Convergent Journalism
New York: Oxford University Press, 2nd ed. (2012), vii, 311 pp.
"From iPads to smart phones to laptops, journalism's days of living solely on the printed page are over. Principles of Convergent Journalism teaches emerging journalists how to move confidently across media platforms, providing an essential guide to navigating today's complex media landscape. In add
...
Manual del editor: Cómo funciona la moderna industria editorial
Berenice, 3a ed. revisada y ampliada (2012), 266 pp.
Communicating Between Cultures: An Introduction to Intercultural Communication
Manila: Logos (Divine Word) Publications, 4th, updated ed. (2012), 220 pp.
"This introduction is more of an outline than a detailed description of and for intercultural communication. This book should help to introduce students and anybody interested into the field of intercultural communication. The main approach in the presentation comes from the social communications fi
...
Health Communication Message Design: Theory and Practice
Los Angeles: Sage (2012), xvi, 277 pp.
"This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing ef
...
Afghanistan Media Development & Empowerment Project (AMDEP) Media Law and Policy Program. Participants' Manual
Philadelphia, PA: Annenberg School for Communication, Center for Global Communication Studies (CGCS) (2012), iv, 381 pp.
"Through the design, development and delivery of curricula and the training program in Afghanistan on the subject of media law, the hope is to empower Afghan lawyers to serve as a critical resource to journalists, media managers, and local government officials. Through the trainings, participants ch
...
Studienhandbuch Filmanalyse: Ästhetik und Dramaturgie des Spielfilms
Paderborn: Fink (2012), 345 pp.
"Dieses Studienhandbuch stellt in kompakter Form das komplette Instrumentarium der Filmanalyse vor. Systematisch werden Filmgeschichte, Filmtheorie und das Zeichensystem des Films erläutert und durch Beispiele aus mehr als 100 Jahren Filmgeschichte veranschaulicht. Dabei werden auch neueste Entwick
...
The Data Journalism Handbook: How Journalists Can Use Data to Improve the News
Key Guides
Sebastopol, Calif. et al.: O'Reilly (2012), xvii, 220 pp.
"This book is a valuable collection of tips and techniques, covering both data as a source of journalism and as a tool with which the story is told. It starts with a general introduction on the main characteristics of data journalism, gives an insight into its practical relevance in the newsroom, an
...
Essentials of Public Health Communication
Sudbury, Mass. et al.: Jones & Bartlett Learning (2011), xxxi, 409 pp.
Communication politique et lobbying
Bruxelles: De Boeck (2011), 253 pp.
Family Communication
New York: Routledge, 2nd ed. (2011), x, 492 pp.
"Family Communication carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, it focuses on classic theories and research findings that have influenced and revolutionized the way scholars conceptuali
...
The Radio Drama Handbook: Audio Drama in Context and Practice
New York: Continuum (2011), viii, 227 pp.