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Media Anthropology: Meaning, Embodiment, Infrastructure, and Activism
In: Perspectives: An Open Invitation to Cultural Anthropology
Arlington, Va.: American Anthropological Association (2017), pp. 1-17
"This chapter introduces some of the theories, insights, and methodologies of media anthropology. At the heart of media anthropology is the assertion that media practices are not universal. Whether we are discussing how television is viewed, how public relations coordinators negotiate corporate hier
...
Los retos del comunicador católico
Key Guides
Madrid: CEU Ediciones (2017), 211 pp.
"Este libro es un interesante ejercicio colectivo de responsabilidad. Y digo responsabilidad porque con él, los periodistas asociados en la UCIPE están abordando una reflexión amplia y necesaria sobre las profesiones de la comunicación, su sentido desde un punto de vista cristiano, y el mejor mo
...
Communicating Emergency Preparedness: Practical Strategies for the Public and Private Sectors
Boca Raton: CRC Press, 2nd ed. (2017), 258 pp.
Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.
Empresa informativa XXI: Planificación estratégica
Madrid: Editorial Síntesis (2017), 258 pp.
The Movie Business Book
New York; London: Routledge, 4th ed. (2017), xxiii, 628 pp.
"Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including bus
...
Primer of Public Relations Research
New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
Inhaltsanalyse: Theorie und Praxis
Konstanz: UVK, 9., überarb. Aufl. (2017), 295 pp.
"Dieses seit Jahren bewährte Lehrbuch ist eine theoretisch fundierte Anleitung zur praktischen Durchführung von Inhaltsanalysen. Neben der Beschreibung von konventionellen Verfahren entwickelt Werner Früh eine „integrative Inhaltsanalyse“, die eine analytisch-deduktive mit einer interpretativ
...
Small-Scale Evaluation: Principles and Practice
Key Guides
London et al.: Sage (2017), xvi, 214 pp.
"Evaluation research can assess the value and effectiveness of interventions and innovations involving people. While this has often been on a grand scale, this book focuses on small-scale projects carried out by an individual or small group, typically lasting for weeks or at most a few months, at a
...
La communication des organisations publiques
Bruxelles: De Boeck, 2nd ed. (2017), 304 pp.
"Un manuel conçu pour s'approprier progressivement les contenus spécifiques à la communication dans l'administration et dans les organisations publiques en général. L’administration, et plus généralement les organisations publiques, sont de plus en plus souvent des acteurs actifs de la comm
...
Storytelling for Interactive Digital Media and Video Games
Boca Raton, Fl.: CRC Press, Taylor & Francis (2017), xv, 280 pp.
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters,
...
Décoder les séries télévisées
Louvain-La-Neuve: De Boeck, 2e éd. (2017), 282 pp.
"Il suffit d’allumer son petit écran pour s’en rendre compte : les séries télévisées monopolisent les chaînes. Présentes dans la grille des programmes et objets de discussion dans la presse depuis les années 1950, elles sont devenues récemment un phénomène majeur, passionnant autant l
...
European and International Media Law
Cambridge: Cambridge University Press (2017), lxx, 583 pp.
"This book is the first to incorporate current academic literature on European, transnational, and international media law into a comprehensive overview intended primarily for students. It introduces the legal framework for globalised communication via mass media, and considers the transformative ef
...
Advertising: What Everyone Needs to Know
New York: Oxford University Press (2017), 240 pp.
ICT in Agriculture: Connecting Smallholders to Knowledge, Networks, and Institutions
Key Guides
Washington, DC: World Bank, updated ed. (2017), xxiii, 436 pp.
"This resource is designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. In this revised e-Sourcebook you will find updated modules on ICT in the work of producer organizations; in research, extension and innovation; and in v
...
Media Law Handbook for Eastern Africa, Vol. 2
Key Guides
Deep Insights
Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2016), xxiv, pp. 295-627
"Volume 2 of the Media Law Handbook for Eastern Africa is a practical guide for journalists practising in Kenya, Rwanda and Uganda. The handbook not only contains a comprehensive overview of applicable media laws for each country reviewed, it also contains suggestions on possible law reforms to impr
...
Applied Theatre: International Case Studies and Challenges for Practice
Bristol: intellect, 2nd ed. (2016), xxi, 273 pp.
"Six years after its initial publication, Applied Theatre returns with a second edition. As the first book to assist practitioners and students to develop critical frameworks for implementing their own theatrical projects, it served as a vital addition to this area of growing interest, winning the D
...
Rezipientenforschung
Konstanz: UVK (2016), 215 pp.
The Ethical Journalist: Making Responsible Decisions in the Digital Age
Hoboken: Wiley, 2nd ed. (2016), xx, 396 pp.
"Like the first edition, issued in 2009, this book is intended to inform your professional life. Technically, it is published as a textbook for college courses in journalism ethics and communications ethics, and as the ethics textbook in a course combining journalism ethics and law. I hope that prac
...
Interkulturelle Kommunikation: Interaktion, Fremdwahrnehmung, Kulturtransfer
Stuttgart: Metzler, 4., aktual. und erw. Aufl. (2016), vii, 236 pp.
" Diese Einführung informiert über Konzeptionen, Problembereiche, Methoden, Theorieansätze sowie zentrale Begriffe der Interkulturellen Kommunikation und bietet zahlreiche anschauliche Beispiele. Der Autor analysiert Interaktionssituationen (beim Lernen, in der Wirtschaft und in multikulturellen
...
